It’s not that tough to leverage your customer and client base in today’s modern age. There’s the Internet that can keep you in touch with your target market. All you have to do is take advantage of it. Launch a corporate website, send emails timely and most of all embrace video marketing.
The fact that videos nowadays take up the digital space is a good reason to incorporate them into your campaigns. They’re slowly defining the virtual world and capturing the attention of the masses. Since their inception, a majority of people now can’t live a day without watching a video or two.
Everyone can easily get access to videos through social media platforms and websites like Facebook, Twitter, and YouTube. With just one click, they can download them, share them with their friends and watch them over again.
There are many video types that you can actually use. But if you want to connect with consumers and appeal to diverse audiences, short animated films make the best choice. Although they’re a bit longer than 60-second ads, such animated spots still reign supreme when it comes to striking an emotional chord to viewers.
Not convinced yet? Here’s a question for you. Have you watched a Disney film even once? Did the animation helped in making the movie stand out from the rest? If yes, then you shouldn’t belittle the power of animated characters in connecting to your audience.
As a matter of fact, popular brands like Heinz Beans, KFC, and Taco Bell have rolled out animated films for their video marketing campaigns. And boom! Their clips now have thousands and millions of views. Clearly, we see no point for you not to consider creating your own animation spots.
To convince you more in using animated videos, we’ve wrapped up how they can help you in three ways.
1. Bring Your Concept to Life
One thing that’s amazing about animated films is that they can convey a story. No matter what concept you have in mind, you can surely make it look real with animations. The animation blends in with nature, making the storytelling more realistic.
The animated characters, music, tone and other moving images transport viewers into a different world that’s similar to theirs somehow. And with animation, the impossible becomes possible. Your audiences can imagine themselves flying or walking on the moon.
It only takes great creativity to give context to your far-fetched ideas. So unleash your creative side to deliver a message that compels, persuades, and convinces your audience to take action.
2. Get the Attention You Need
It’s no longer a secret that text-based content can bore and tune out a majority of online audiences. That’s why a combination of sight and sound has a better way of giving your business the attention it needs.
Yes. We’re talking about videos. An animated video makes a great addition to your video marketing campaigns. It may not have the depth of a fully animated film but it’s equally entertaining and fun to watch.
This visual medium appeals to the senses and offers an easy way to communicate important messages. And the best part: visuals like this transmit information faster than text.
3. Stand Out from the Crowd
The competition now has gotten tougher in the global market. If you want to stand out from your competitors, you need something catchy and appealing. Utilise a unique marketing tool like that of an animated video.
We’ve mentioned above that animated films have the power to tell a story and to entice people. These two can result in one thing: emotional connection. When you’ve successfully made a connection to your target market, you’re more likely to stand out from the crowd.
As Nicola Davies emphasises in this post, “If you want people to emotionally connect with your content, animated video is an investment worth making.” So you should never think twice about using this visual tool.
Animated Films for Your Video Marketing Campaigns!
Promotional videos such as animated films can move people into actions because of their visual and emotional appeal. They help you win people’s hearts, boost brand awareness, and stand out from the competition.
At Logo X, we realise the importance of videos in the world of marketing and advertising. That’s why we offer promotional items and corporate gifts that can suffice as a presentation tool like that of a video.
We carry a fine selection of promotional video cards that fit many different settings like product launches, business proposals, property showcasing, and more. Our team can also assist you in creating a video content for lasting impressions.
Just contact us at 0207 101 0722 or 0161 875 2500 and a Logo X associate will assist you with your specific branding needs. You can also visit www.LogoX.co.uk for more details.