It’s officially February! Everyone will feel once again the atmosphere of love. No wonder why various businesses feel inspired in coming up with brilliant promotional ideas to gain traction and generate sales.
Entrepreneurs and business owners fill their retail stores with red hearts and flowers to remind the whole world that it’s truly Valentine’s Day again. They also get in the Heart’s day mood to attract more guests and entice customers into doing business with them.
No matter what kind of business you have, take advantage of the upcoming holiday to market your name. Who knows, the most romantic day of the year might be the most profitable day for your business.
Just get creative with your promotions to ignite customer’s attention, win people’s heart and most importantly—reach your sales target.
Not ready yet? Worry not because we’re here to help! We’ve rounded up some marketing ideas for different businesses units—both budding and established ones.
1. Hotel and Restaurant
Running out of cupid-like promotional ideas for your hotel and restaurant this Valentine’s Day? Then, why don’t you consider bizarre ideas like swimming lessons or a baking class?
A free stay at your hotel or a meal discount at your restaurant is a bit staid for other people. Some couples grew tired of the usual special packages, discounts and other value-added services. That’s why you have to offer something unique that couples, singles, and families will love to experience for free.
Hosting swimming lessons, for example, makes a great tactic to attract prospects in checking in at your hotel. Only a few do this promotion. Anyone who doesn’t know how to swim will grab this limited offer for sure.
A baking class, on the other hand, fits cafes and restaurants. People love to dine out, but some foodies out there look forward to learning specialty menus and desserts. Customers will surely love this idea because of the unique bonding experience they will get from it.
2. Flower Shops
Expect that your flower shop business will boom this Heart’s month. Men will certainly do their boyfriend, son or husband duty: send their sweethearts a bouquet of flowers.
The high demand for flowers on this romantic day means that you have to play on the psychology of selling. Unlike the hotel and restaurant sector, promotional ideas like discounts and value-added services will never make flower shop customers feel fed-up.
Customers have a fear of missing out. So giving them an early bird discount can get them to buy. While others want to reserve in time for the occasion, there’s some who rush to flower boutiques on the actual day.
With this in mind, the latter type of audiences will appreciate scarcity and urgency discounts. Give them 10% off on flowers that will soon run out of stock. This strategy will drive foot traffic, thus, clearing your inventory.
3. Spa and Salon
Everyone likes receiving promo gifts, especially on Heart’s day. So you better use this time to spoil singles and of course—the couples.
To show your single clienteles some love, think of delightful promotional ideas for them. It could be a free glass of wine or a complimentary chocolate when they avail your facial and mani/pedis bundle. A red rose for each lady also works as another option.
For the couples, a “Happy Together” spa package will never disappoint. You can include here side-by-side massage and use of a private spa or steam room. You shouldn’t also forget giving out complimentary champagne or truffles since they’re a part of romantic rituals.
What’s more? You can likewise have men’s grooming gadgets, lip glosses, and hair accessories available for sale at your salon. Doing this captures their attention and allows a new sales opportunity for your business.
Promotional Ideas: Shout Out Your Love!
Let Valentine’s Day convince you to boost not only your sales but the romantic quotient as well. Pamper your customers with love and make them feel special when they avail your business’ services.
Treat everyone extra special to make a profitable Valentine’s month. When you deliver a great customer experience, with any luck, they will go back many times over the year.
For hotel and restaurants, try hosting events like baking classes and swimming lessons. Give out discounts and promos to your flower shop customers. Offer spa and salon packages to singles and couples.
Here at Logo X, we realise how businesses value their customers that much. We know this because we value our clients as well.
We carry a fine selection of promotional products and corporate gifts that can suffice as a gift on special occasions like Valentine’s Day.
To learn more about our company and the products that we offer, visit www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 for same day quotes and further details.