Newly elected US President, Donald Trump, has proven that there’s great success with promotional merchandise. His decision to invest on branded products and campaign materials like T-shirts, mugs, banners stickers and hats has helped him lead the presidential race.
The best thing about such promotional paraphernalia is that they successfully personified and embodied Trump’s campaign slogan “Make America Again”. The custom designed hats and shirts, in particular, played a big role in solidifying his intention of helping the country thrive and becoming great again.
His surprising win might not be a great news for everyone but one thing is for sure; promotional products can make the impossible the possible. Marketing and imprinted items never failed in capturing people’s attention and gaining their support. Perhaps, that’s what made the voters place Donald Trump in America’s highest office.
With all the news about President-elect Trump’s spending on varied customised products, it would probably mean a lot to know how much he heavily invested on such branded and promotional merchandise.
Trump Spends Big on Promo Items
According to the Federal Election Commission, campaign filings showed that the real estate mogul and former reality television star turned President had spent $2.4 million on T-shirts, mugs, banners and stickers. Apart from this, he also spent another $728,000 on logoed hats during December – just a month after he was elected.
His marketing tactic of investing on advertising specialties has become a trend, which specifically started in the early days of the 2016 presidential campaign. In fact, reports said the Donald Trump’s merchandise sales is 20 percent higher than Hillary Clinton, which made the experts predict his win over the first female presidential nominee.
Additionally, published reports also showed that his promotional campaign expenses on polling have reached $1.8 million from June 2015 through September 2016. While his investment on “Make America Great Again” hats has a total of $3.2 million.
However, despite his significant spending on promotional merchandise, Trump isn’t named as the biggest promotional spender during the election period. The title belongs to Democrat Bernie Sanders, who has spent over $9 million on promotional products. While, the Vermont Senator spent $285,000 on promo items in May, a 60% reduction of his previous month’s spending in a sign that his campaign had lost momentum, according to ASI.
Truth Behind Trump’s Promo Spending
So, why did Trump spend so much money on printed hats, bumper stickers and t-shirts? The answer is simple: because it works. Promotional products don’t only fuel brand recognition but also offer great end-user impact.
Another reason behind Trump’s continued spending on promo items is that he want to keep an active political campaign structure in place, even while he’s serving in the White House. He also plans to keep his Manhattan-based campaign headquarters in operation with a small staff in order to continually raise money during his presidency, according to Politico.
Trump’s Total Campaign Expenditures
Based on the documents filed with the Federal Election Commission, Trump doled out $32 million during the presidential campaign race between November 29 and December 31 of last year. Filings showed that the total spending was distributed to various reasons like promotional merchandise, payment to vendors, legal fees and campaign office rent. Some of the funds were also directed to help build donor, volunteer and voter databases.
Besides the expense on campaign collaterals and items, Trump’s committees also spent $1.7 million on data and digital-related efforts, including email marketing. Approximately $7 million was sent to the Republican National Committee and state party committees from Trump’s joint funds.
Politico, a political news about Congress, the White House, campaigns, lobbyists and issues, reported that Trump’s three committees brought in a combined $11 million in December and finished 2016 with about $16 million in the bank. While Hillary Clinton’s campaign and fundraising committees raised only $2.8 million in December and spent just short of $4 million.
Welcome Success with Promotional Merchandise
President-elect Donald Trump evidenced that by harnessing the power of promotional materials, achieving success isn’t impossible. It attracts positive vibes in any marketing campaign be it business related or a constitutional one like that of a presidential election.
So if you want to experience great victory and create a favourable impression just like what Trump recently did, it’s high time to play your cards on promotional merchandise and other branded giveaways.
They are a great alternative to business cards, which are ideal for increasing your customer’s awareness towards your brand and establishing your brand identity. To ensure that your business enjoys these exciting benefits, tap on Logo X, a reliable provider of promotional items and corporate gifts.
Learn more about our company and wide array of products by visiting www.LogoX.co.uk. You may also reach us at our London office on 0207 101 0722 or at our Manchester branch on 0161 875 2500.