Make your business’ charity events memorable with the use of promotional items. Find out how here!
In this article:
Promotional Items You Can Use For Charity Events
Raising Awareness With Giveaways at Charity Events
Getting your business involved in local causes and charities provides you with a myriad of exciting benefits. This includes free publicity, brand awareness, and customer support. But of course, showing up in such volunteer events isn’t enough. You should also give out appropriate promotional items to leverage your organization’s brand. Plus they keep the brand name in front of the target market.
Corporate freebies and giveaways are a good business staple that can reinforce your company’s goodwill. They play a big part in defining your corporate identity and in showing the world your brand’s image.
“The name is so important because it is a shorthand for everything you do and stand for,” said Professor Ian Bruce, founding director of the Centre for Charity Effectiveness at London City University’s Cass Business School. That’s why it’s crucial to choose the right advertising specialty for your charitable endeavours.
To help you maximize the impact of your fundraising or charity event, we listed down BPMA’s top nine promotional product suggestions.
1. Branded Pens
Customized and imprinted pens top the list of the most common branded charity item. Their lightweight and mobility features make them easy to pass on to volunteers and members of the community. Plus, they are also cost-effective and can be produced in every colour combination imaginable.
Give your business some major exposure by designing these promotional items with your corporate colours and great-sized branding logo. Your company’s contact numbers and web address can also be imprinted on these writing instruments to welcome possible business collaborations and negotiations.
2. Promotional Stickers
Promotional stickers are also inexpensive giveaways for worthy and personal causes. They make for an ideal personalized promotional charity item, especially if children are part of the audience. Kids love getting things like these to play with.
When you make the design for these stickers, keep in mind that your event’s theme or purpose should be reflected on the graphics. Recipients are more likely to remember your brand if these tiny freebies exude a special touch of personalization.
3. Imprinted Silicone Wristbands
If you want to raise money or awareness for a cause, consider imprinted silicone wristbands as the promotional products to give away. They’re a valuable fundraising tool because they cost less and people love wearing them! Recipients even pair them up with their favourite accessories or t-shirt.
This kind of wearable promotional item is a lot easier to sell or proliferate through a social group. They also last longer compared to other items, which means your customers are likely to be reminded of your brand for a longer period of time.
4. Enamel Pin Badges
Printed badges are a traditional specialty item that people wear at charitable events. One major reason why organizers invest in beautifully designed enamel pin badges is to distribute them to donators and ambassadors who can raise more awareness about their public-spirited activity.
They are also items of high sentimental value, with a slim chance of disposal. Some even pass down these pin badges to later generations. So if you’re planning to make these promotional charity items part of your promotional campaign, make sure you tap on a trustworthy promotional merchandise supplier to provide you with aesthetically pleasing badges.
5. Personalized Tees
No matter the cause, customized t-shirts become a great marketing tool. Any person seen wearing promotional apparel automatically becomes a mobile advertiser for the brand. The same goes for public charities and non-profit events. When someone wears a charity tee in public, that person becomes a spokesperson for the cause.
That’s why these wearable promotional items should be taken seriously. Make the graphics clear and well-designed to convey your message to the general public. If your campaign has a powerful slogan, print it on the tees as well. You also need to choose the right fabric of the clothing to make potential supporters feel comfortable while doing the charity work.
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Charity fundraising events requiring long hours will also need beverages and snacks to keep supporters active. Customized mugs become extremely useful at this point. Attendees can use the mug during the event then bring them home afterward. Mugs also work well as products to sell at fundraising activities.
Mugs aren’t just for drinking coffee, tea, or hot chocolates during a fundraising activity either. They’re also great personalised giveaways for any event. You can play around with the design you want and have it printed on sides of the mug. Since it’s a staple item in the kitchen, both the supporters of your cause as well as their friends and family will be able to use it. In turn, they get to remember your company name or business every time they use it.
Organizations use ribbons to show support for a certain cause they find important. You can join a cause and establish your brand at the same time by distributing ribbons during charity events. They will be a great tangible reminder for people who choose to follow and support a certain cause.
Consider the production of these ribbons as one of your charitable contributions to the cause. You can use actual ribbons customized for whatever cause you follow. You can also make ribbon-shaped pins, which both donors and supporters can reuse to raise awareness in future events.
8. Customized Keychains
Keychains for your car or house keys also help increase your brand’s awareness as well as promote charitable donations for the organization you support. Useful promotional items become more effective and people need keychains to keep their keys. For this reason, awareness for the supported cause increases thanks to the statement imprinted on the keychain. At the same time, your logo also gets higher visibility.
9. Tote or Sling Bags
Functional items will always remain the most popular giveaway products. This includes bags of all kinds. Customized tote or sling bags make any charity event memorable even beyond that day. Similar to customized t-shirts, powerful statements or images can be printed on these bags to raise awareness for the cause as well as establish branding for your business.
Since more young people volunteer during charity events, offering tote or sling bags as promotional giveaways is a great move. They can use them for school, for traveling, or even for every day casual wear.
Charity Promotional Items for Goodwill
Giving out appropriate promotional products is an affordable and effective way to build a solid reputation. Many businesses practice this marketing strategy today, even in outdoor activities like advocacy events and outreach programs.
If you plan to get involved with social work, make your logo highly visible in the community. There’s also a great need for personalised and imprinted products. Also, promotional giveaways such as promo pens, stickers, silicone wristbands, badges, and custom t-shirts make them recognize your brand more.
Logo X provides top quality promotional items designed to meet your specific branding requirements and needs. We are BPMA-accredited and have been in the promotional merchandise industry for over 20 years.
For any inquiries about our products and services, feel free to reach us at our London and Manchester office on 0207 101 0722 or 0161 875 2500 today!
What promotional items are you eyeing for future charity events? Share your thoughts and inputs in the comments section below!
Editor’s Note: This post was originally published on February 17, 2018, and has been updated for quality and relevancy.