Promotional videos have become a popular marketing instrument nowadays. Businesses highly consider them as a communication tool for many reasons. They help convey a brand’s story whilst influencing customers buying decisions. Video clips also transmit messages faster, thus, improving information retention.
All of these boil down to one major root. It’s because videos present data visually aesthetic and appealing over other media like books, prints ads, radio, and many more. They typically showcase a service or product’s benefits with the use of visual design, content, and well-timed graphics.
Additionally, their knack to tap into people’s emotions ensures a competitive edge in the market. When audiences feel connected with the video content, there’s a great chance for them to buy your idea or product offering.
So if you haven’t incorporated videos into your marketing campaigns, it’s high time to make use of this remarkable tool. We’ve listed down some promotional videos tricks and gaffes to help you get started.
Don’t Forget The Script
A video without a script is like an empty water bottle—useless. Words satisfy everyone’s hunger for information, so make sure to prepare the script before the production begins.
Develop your ideas and gather accurate and up-to-date data. Jot down the main points that you want to highlight in the video. Keep your message clear and concise. It weakens your ability to connect with the viewers if your ideas tend to lose focus and seem to overcrowd.
It’s also necessary to decide on the appropriate vocal tone. Whether it’s a sales video, training video or any business video, it’s best to speak in a friendly tone. Your narration has to be in a charming manner. It also works to add a comic feel for equally entertaining and informative presentation.
Once you’re done drafting the script, try reading it out loud. Record yourself and play it back to see how it sounds. When you’re pleased with the results, feel free to move on to the visuals.
Make it Extra Appealing
The world of internet marketing has come a long way. That’s why you better start creating promotional videos to make your company viral.
When it comes to making a promo video, visual appeal is yet another key element. Professional-looking visuals bring your message to life and reinforce the voiceover. The design elements illustrate connections, which further help you create a buzz and gain some traction.
However, it’s also crucial to keep it alluring yet simple. Steer clear from the static screenshot to avoid viewers from being bored to death. Instead, employ special effects to help potential clients visualise your product before making a full investment on your offer.
Remember, the brain process images 60,000 times faster than text and 90% of information feeding to the brain is visual. This means going for visual appealing videos can make your message easily digested and understood.
Remember the Call to Action
Forgetting to include a call to action into your promotional videos makes your business miss many chances. Without a clear call to action, it’s impossible to move viewers into actions.
You have to spell things out in your video. Leave them with a prompt to keep them intact with you. Use phrases like visit our website, follow us on Twitter, like us on Facebook, check out our products, and more.
It’s also ideal to include a link to your video that directs to your website’s landing page. Doing this gives people supplemental information and further leads them into your sales process. Once you get your prospects to your website, it’s easier to generate response and interaction in advance.
Do you want to inspire audiences to subscribe, purchase and take actions when they watch your videos? Then, don’t forget to include CTAs in your videos.
Promote it Everywhere
All the above tips lead to one final step: promotion. You have to plan for the launch of your promotional videos and promote them in different marketing channels.
Start off with your real-life friends and relatives. Show the video to them and ask for their comment or opinion about the clip. Since these people are close to you, you can encourage them to share your video with their online friends.
Of course, you can also take advantage of social networking sites. Promote your video online and have it posted on your Facebook or Twitter page. It’s also perfect if you embed it on your company website or incorporate it into your blogs.
The more you post your videos, the more followers you’ll acquire. So maximise the power of social media and your website to deliver real and measurable results.
Make Promotional Videos Matter!
Promotional videos have the power to move people into actions because of their visual and emotional appeal. They effectively engage potential customers and familiarise them with your business, especially when done right.
Make this visual tool a part of your marketing checklist and you’ll explore uncharted territory with bigger opportunities, all without sending anybody to sleep.
Prepare a script and match it with visuals and special effects. Also, remember to include a call to action and don’t forget to promote your video on various platforms.
At Logo X, we realise the value of videos in the world of advertising. That’s why we offer promotional items and corporate gifts that can suffice as a presentation tool like that of a video. We carry a fine selection of promotional video cards that fit many different settings like product launches, business proposals, property showcasing, and more.
We always keep our communication lines open to provide you with nothing but the best customer service experience. Contact us at 0207 101 0722 or 0161 875 2500 today for faster transactions and inquiries.