Need more marketing ideas? Here are 8 reasons to use promotional products for the benefit of your brand!
In this article:
Reasons To Use Promotional Products For Your Branding
Benefits of Promotional Products
How effective are promotional products in making your brand known? Using promotional products as a marketing tool can be highly effective in increasing your business’ sales. That’s because these items promote brand recognition, and if they’re unique enough, helps distinguish you from the competition.
A study made by PPAI in 2017 showed that giving away promotional products are the most effective advertising method across all generations. 81% of the respondents also kept the promotional item they received for more than a year. Meanwhile, 82% liked the company they received a free product from.
If you know how to use promotional products effectively, then the chances of increasing your sales won’t be too far off in the horizon.
Interested why this marketing method has been widely used by several companies? See the 8 reasons to use promotional products below.
Handing out promotional products to people leaves a favorable impression on the brand. For those who will encounter your brand for the first time, promotional products serve as a business card. Unlike business cards, however, your customers will actually get to use the items you give them. In turn, every time they use your giveaway, your brand immediately comes to their mind.
As stated in the study by PPAI, a lot of people keep a promotional product for more than a year. Your brand leaves a good impression to your recipients especially if the item is useful and long-lasting. On the other hand, products that leave a negative impression, in terms of quality or even customer service experience, will only be thrown out or hidden away in a closet.
People are more inclined to believe a relative or close friend’s experience with a brand than an ad they saw on TV. Actual products give a more positive perception of a brand than an online ad. Whether you give samples of your actual product or items to compliment it, your target market will be able to get a sneak peek of your brand before purchasing. This way, you can build brand recognition as you prove your product’s quality.
With your logo printed on the promotional items, users can instantly recall your brand whenever they see it in another place. For example, people can recognize a pair of shoes as from Adidas when they see the three stripes. The more your branding is spread and displayed, the more it will entice people to try your products or services out.
Whether they’re used at home, office, or in your car, these promotional items serve as a passive advertisement of your brand.
4. Wider Reach
If the person you gave the promotional products to won’t use them, he will most likely give it away to someone else. Remember, people who receive unwanted products may pass them on to someone who might use it, further expanding your brand reach. That’s why giving away promotional items won’t ever fail.
5. Value For Money
It’s actually cheaper to purchase a customized product than create and publish a TV ad. The production for a 30 second TV spot or a whole page print ad would cost your company thousands of British pounds. A huge company with deep pockets won’t have a problem, but small businesses won’t have the budget for that. This is when cost-effective promotional products come in handy. For about £2-£10 per item, you will be able to expand your brand reach without having to break the bank.
If you do have a bigger budget for marketing and advertising, you can purchase expensive promotional products. They can be given as prizes for games during trade shows or as special seasonal giveaways.
When choosing promotional giveaways, think about what your target market needs. People are more likely to keep the item if it’s useful. Pens and health and tech products have been found to be the most useful products to give away. On the other hand, you need to make sure your promotional items represent your brand well. For example, IT firms can offer customized thumb drives while a realtor may think of key chains for potential clients. Both are useful as well as relevant to each industry.
Whatever the item is, usefulness, in relation to the company brand, should be considered.
In today’s society, people are more inclined to do a survey if they’re promised a promotional product. Offer a free backpack if they buy $500 worth of school supplies. Ask for a potential client’s business card in exchange for a pen or notebook. People will be more than willing to join your company’s activities if they get something in return.
8. Social Action
Have you ever seen those ads on social media promising a new phone case or lip kit if you share photos or posts? That’s another marketing strategy you can pair up with giveaways. Consumers will “like” or “follow” a brand’s social media page to receive a promotional product. This way, your brand reach will improve in two ways: through the actual giveaway and through social media.
Nowadays, most companies build their brand through an active social media presence. That’s why social media influencers are becoming the go-to endorsers for start-up businesses. They promote products without costing the advertiser so much money.
Learn the top 8 reasons to use promotional products in this video:
There are a lot of other reasons to use promotional products. These 8 are just to get you started. Using promotional products to widen your brand reach has been a proven low-cost method. Even multi-million companies still give away promotional items to raise brand awareness. They may be able to afford more expensive promotional products but the idea is still the same. There are a lot of promotional products success stories out there and they’re not all companies with unlimited marketing budgets!
Do you know any other reasons to use promotional products? If you haven’t tried this marketing strategy, will you be willing to invest a part of your budget for promotional giveaways? Share your thoughts in the comments section below!
For more tips, ideas, and cost-effective ways to use promotional gifts to promote your brand, visit www.logox.com.