Promo items are by far the most cost-effective and powerful tool that can do wonders for your business and brand. When you incorporate them into your marketing campaigns and events, you allow new and big opportunities to come in.
No wonder more and more companies invest in these promotional giveaways. In fact, a research conducted by the British Promotional Merchandise Association (BPMA) found that marketers spend around £50,000 per annum on promotional products.
The key findings also include that over 70% of the marketers are using imprinted goods as a brand awareness tool and that such products must leave an impact to the recipients in order to achieve success.
So if you haven’t tried using these marketing gifts, it’s time to jump on the bandwagon! You might be missing a lot of benefits and you wouldn’t want to be left behind by the competition.
Here are five major reasons why you should include promo items in your marketing efforts:
Promo Items are Relatively Cheap
Cost is a primary concern when investing in advertising, especially for startups and small businesses. Sure, you can go for other conventional forms of media, but it will require more funds to be able to do this.
For example, spending your marketing budget on TV adverts can cost you from £2,000 up to more than £1 million, depending on how much noise you need to make. That’s a huge amount of money!
Conversely, advertising specialities like promotional pens, bags, USB sticks, apparel, and other promo gifts are relatively cheap as compared to a 30-second TV spot. The expense is a lot lower even if you purchase in bulk orders.
You no longer have to worry on how to pull off a successful marketing event with minimal budget. Just contact a promotional products supplier and you’ll be surprised on how modest and achievable the investment is.
Promo Items are More Effective
According to another BPMA research, promo items are 6 times more effective than any other form of advertising and marketing. These merchandise options make people feel appreciated, motivating them to take action compared to other medium such as print, web, direct mail or TV.
The survey showed that 60.1% of respondents found corporate freebies essential in invoking customer loyalty, followed by TV at 16.9%, print at 8.7%, and online at 7.9%. Also, promotional goods reign supreme over these medium when it comes to influencing buying decisions.
What also makes them effective is that recipients can use them over and over again without any added cost. Meaning, you’ll be able to reach out to audience members and receive volume of impressions at low costs!
Promo Items Offer Targeted Marketing
Tailoring your marketing campaigns according to your audience’s needs is a crucial step that your business should take seriously. This is because your customer base has different demographics including age, gender, interests, and affiliation.
When you turn to promo items, demographic targeting becomes more simple and easier. The struggle of pleasing the crowd in only one way is eliminated because you can choose specific or varying products that meet the specific needs of your customers.
Let’s say you’re attending a technology exhibit. Of course, expect that most visitors are technologically inclined or some of them might belong to the millennial generation. So, hand them exhibition goods or some electronic items like USB sticks or mobile phone accessories to boost traffic at your booth.
Promo Items Help Establish Relationships
Another edge of advertising specialties over other mediums is their ability to build long lasting relationships. They remain in everyone’s hands, pockets or desks as long as they serve their purpose unlike commercials that only last for a few seconds.
These giveaways might be small in size, but their value is indispensable and unquestionable. Promo pens for example have long-life use and can be carried everywhere. You’re giving customers an incentive of being your brand ambassador and mobile advertiser wherever they go.
Every time recipients use your promo items, they remember your brand for giving them something valuable and practical. You give them a reason to appreciate your tiny marketing gift or promo item, thus, helping build a good relationship with them.
Promo Items Give Long-Term Benefits
Besides good customer relationships, promotional products also have long-term benefits. In the BPMA 2012 research, 87% participants said that they are more likely to keep a promo item for longer than a year, while 30% of them said they will keep such freebies up to 4 years.
This proves that giving out corporate freebies and business gifts can offer you favorable instances like optimum brand exposure, customer loyalty and possible sales leads. Their long-life use gives your brand some major longevity because your giveaway stays with them as long as they want it.
People also rely on them for everyday use, giving your brand a more positive impression and solid brand recognition. Moreover, this suggests that promo items have greater return of investment (ROI) than radio, outdoor advertising, TV commercials, radio spots and other forms of media.
Summing it Up
Kicking off a marketing campaign isn’t enough. You also have to dish out strategic ideas like investing in promotional products.
Logo X is a dedicated provider of promotional giveaways, corporate items, and business gifts. We have a large selection of promo products that can be personalised according to your specific requirements. To learn more about our company and product line, visit www.LogoX.co.uk.