Looking for real estate marketing ideas that will help people remember your brand — or maybe even help you make a sale? Try these real estate promotional products your target market will love!
Real Estate Marketing Ideas to Promote Your Brand
Real Estate Marketing Definition: A brand promotion in real estate business focusing on securing leads through promo items, social media, web content advertising, and many other forms of advertising means.
Promotional pens will never get old. primarily because they are very useful at work, home, or school. Your clients would love to use your promo pens when signing papers for the home they just purchased from you, for example.
The pen will come handy around their new home until it runs out of ink. Your brand logo and contact information can also be printed on the pen, so your clients can easily reach out to you and will always remember your brand every time they use it.
2. Key Holders
Key holders are another common promo item, but they are great blank canvases able to keep up with the trends. You can customise the key holders into a miniature house with your logo printed on it to remind your clients of your brand.
This promo item is perfect for keeping your clients’ house keys together, making it easier for them to stay organised. You can install a red light in the key holder to make it more fun to use.
3. Stress Balls
Stress balls channel stress and anxiety away from your body, which makes a person instantly feel more positive.
Stress balls are useful everywhere, even at home, where your clients can have a quick break from whatever they do and play with the toy. They can bring these promotional products for real estate to work to help them lift up their mood, too.
Customise the toys into “stress houses” with your brand logo on it to remind your clients of where they got the toy. You can also have them in different colours.
Calendars are also one of the most useful real estate marketing ideas you can use for your brand promotion. Your clients would be happy to hang your promo calendars on their walls or let them stand on their office desks because then they can quickly check dates or scheduled events.
Aside from printing your company name, brand logo, and business tagline on the calendar, you can also make the calendar more pleasing to look at by using pictures of beautiful places, cute animals, or striking colours.
5. Dog Tags
Promo dog tags may not be directly related to the real estate business, but giving these tags away to your clients with pets can mean a lot to them. Dog tags primarily help other individuals get in touch with the owner of the pet easily in case the animal gets lost, so you can imagine how useful this promo item is to pet lovers.
6. Non-Woven Bags
These real estate promotional products will come in handy when your clients do their weekly shopping trip, or anytime they want to avoid single-use plastic bags. This is a wonderful giveaway too, especially if your clients just transferred to their new home and keep stocking up on things they need.
You can customise the bags according to your brand’s style and design to make it more personalised. Just remember to not over-design the bags though, so your clients can feel the bags are like their own.
What’s advantageous about non-woven bags over woven ones is they allow more attractive customisation options, because your designs can be silk screen printed on the bags.
7. Manual Fans
Manual fans are helpful to clients, especially during the summer season. Your clients can bring these real estate promotional items everywhere they go because the fans are handy and can be easily placed inside their bag.
Your brand’s logo will look great on the fan, too, because it provides a huge space for the print, which can be easily seen. You can even produce manual fans in different colours and designs to make them more attractive.
8. Money Box Houses
Money box houses may be one of the more uncommon real estate marketing ideas you can try, but it could be useful to your clients. Your clients can treat this promo item like a piggy bank where they can fill it with coins to save money for future or emergency use.
Make your brand logo stand out on the money box house by using unique designs. You can also make various types of this promo item by producing different sizes and colours.
Your brand exposure will extend to a younger audience as well if your clients let their kids use the money box houses.
9. Dustpan and Brush Sets
It’s no question your clients will be glad to have a dustpan and brush set in their new home! You can create a set that is compact, so your clients can easily keep it in one location and efficiently carry them anywhere around the house.
Make sure to place your brand logo on the side that can be easily seen, like on the front side of the dustpan. If you want to be more creative with your cleaning sets, you can make them in different colours, so your clients have options to choose from.
These real estate marketing ideas are worth a try because they are easy to customise and you can buy them in bulk at low prices. Never stop trying out these promotional items for real estate, because the possibilities of customising them are endless.
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Which of the real estate marketing ideas do you like most? Share your thoughts in the comments section.