Have you heard about National Umbrella Day? Believe it or not, there’s a celebration called as such and it falls every 10th of February. Since umbrellas will get so much hype this day, why not make promotional umbrellas the centre of your marketing strategy?
Use this time not only to recognise this brilliant invention of Samuel Fox. But to also remind your customers that you’re there for them rain or shine—just like what an umbrella does.
Just take advantage of these parasols and you’ll realise how amazing they are as a branding tool. Customise them meticulously and incorporate them into your campaigns appropriately to experience more than words business benefits.
What are these amazing benefits? Well, there’s a lot to mention. Among the many marketing perks of printed umbrellas include free advertising and brand awareness, wide customer reach, and lifelong exposure.
Not only that. They’re also available in a vast array of colours, patterns, styles, sizes and designs. This only means that recipients will stay hip, fashionable and weather-ready when heavy rain or sunlight strikes.
See. You can never go wrong with promotional umbrellas. So don’t underestimate their marketing power especially on National Umbrella Day!
Before we give you some sky-high ideas, we will share you some umbrella titbits. It makes a good sense to learn more about the invention.
Interesting Umbrella Facts
The word umbrella comes from the Latin word umbra, which means shade or shadow. It’s called differently in various countries. In Britain, New Zealand, Australia and South Africa, brolly is a popular alternative to the more common umbrella.
It’s also known as parapluie in France and bumbershoot in America during the nineteenth century. It has been used four thousand years ago because they’re seen in the ancient art and artefacts of Egypt Assyria, Greece and China.
The Chinese people first invented the waterproof umbrella that’s meant for use in the rain. They waxed and lacquered their paper parasols to protect them from the rain.
Asian rulers used multi-tiered parasols s to showcase their supremacy and valour. It’s in the middle of the 18th century when modern-day umbrellas started to spread across Europe.
During that time, umbrellas were viewed as a female fashion accessory. It only became popular to the male population when the famous, English traveller and philanthropist, Jonas Hanway, carried an umbrella in public.
Now, let’s talk about a couple of promotional umbrellas—both conventional and unconventional—that will keep your brand consistent even on the National Umbrella Day!
1. Brass-Knuckle Umbrellas
Walking umbrellas are a bit staid. So it’s ideal to choose something that combines heat and rain protection with self-defence like brass-knuckle umbrellas. The only drawback about this umbrella type is that they’re hard to find.
But if you’re really eager in making them a part of your marketing arsenal, you can always go for the DIY option!
2. Telescopic Umbrellas
Telescopic umbrellas offer you a cost-effective gifting option. Although they’re not as unique compared to brass-knuckle umbrellas, they still work as an ideal promotional giveaway. Why? Because they’re portable and easy to carry.
Their compact size and foldable option doesn’t compromise their ability to withstand different weather conditions. Small but terrible, indeed!
3. Cycle Canopies
Do you want a parasol that can be assembled in pedal-driven vehicles? Look no further than cycle canopies! These promotional umbrellas ideally fit audiences who love going for outdoor bicycling or biking.
To maximise their branding influence, have your logo imprinted on the canopy. Their huge size will never disappoint you!
4. Golf Umbrellas
Of course, we will not forget to mention golf umbrellas. This umbrella type doesn’t go out of the season, especially on National Umbrella Day. British people—specifically the businessmen—look forward to a round of golf once in a while.
That’s why you shouldn’t think twice about sending away customised golf umbrellas to your golf enthusiast clients!
5. Cartoonish Parasols
The Umbrella Day also provides your business with the opportunity to market your brand to the young audiences. So consider giving away a parasol that children will appreciate: specially designed cartoon umbrellas.
Choose the ones with compelling designs, quirky illustrations and vibrant colours to capture their attention!
Promotional Umbrellas for National Umbrella Day!
Clueless on how to celebrate the National Umbrella Day? We hope this article gave you an idea.
Take advantage of this observance to promote your brand and reach out to your prospective and existing customers. Also, make you sure you don’t forget incorporating promotional umbrellas into your campaign.
Thrilled about finding the perfect umbrella gift or giveaway for the Umbrella Day? Hurry, contact your trusted promotional merchandise supplier before it’s too late!
Logo X, one of today’s leading promotional product providers, offers a fine selection of top quality and sturdy branded umbrellas. We’re optimistic that our umbrella collection can show off your name brilliantly and can withstand tough branding competition.
For over 20 years, we’ve flourished as a market leader in brand promotion and brand positioning. To learn more about our company and the products that we offer, browse through www.LogoX.co.uk.
You may also contact us directly at our London and Manchester office on 0207 101 0722 or 0161 875 2500. A Logo X representative will happily discuss with you all the details that you need!