Donald Trump recently won the 2016 Republican presidential race with help of promotional products and is ready to take office as the 45th President of the United States on January 20, 2017. His controversial win has become a major topic not only in America, but also in other countries around the globe.
People expressed their different views on Trump being a business person with no political background. But whether we like him or not, there’s no doubt that his campaign was a lot more interesting than his opponent, Hillary Clinton.
Trump’s slogan, “Make America Great Again” caught the attention of American people, which led to many arguments from his cohorts and adversaries. Despite the dispute over his candidacy, Trump lived by his “I don’t care what the experts think” attitude and established a brand that doesn’t have to appeal to everyone.
Yes, he might not be an experienced politician, but he knows about marketing so well. He used promotional products to capture people’s attention and gain their support. And maybe that’s what made the voters place him in the presidential chair.
Here’s how brand marketing and promo items positioned him in a favourable light:
Fuels Higher Brand Recognition
Donald Trump invested in promotional caps and shirts, featuring his slogan “Make America Great Again.” According to the Wall Street Journal, he spent $678,000 just for these customised hats and shirts.
He turned his focus on these promotional products over television and prints ads, which surprisingly conveyed his message throughout the election period. The custom designed caps and shirts contributed well in solidifying his intention of helping the country thrive and becoming great again.
Moreover, such promotional items commanded a great deal of media attention, allowing his campaign to reach a wider audience and stand out from his competitor.
This branding strategy proves that the power of promotional merchandise is limitless. With just a message or logo imprinted on a particular promo item, there’s a big chance of getting your brand recognised in a massive way.
Offers Great End-User Impact
With Trump’s reputation as a successful businessman and brilliant negotiator, we can’t deny his expertise in providing great end-user impact.
His plan of releasing his own political merchandise that offers high usability to the recipients has called for a greater mass influence. Since people already get the hang of his campaign slogan, they’ll be more likely to react when a detractor comes into the picture.
One perfect example is when Clinton made the comment “You can put half of Trump supporters into what I call ‘the basket of deplorables’,” which caused Trump supporters to outrage. In response to Clinton’s felonious remark, Trump’s allies made the hashtag #BasketofDeplorables in social media to show their support.
They even produced a promotional shirt, saying “Proud to be a Deplorable” and other “deplorables” merchandise like a pendant with a “Call me Deplorable—Trump 2016” tag.
This shows that promotional products can have a huge impact to end-users, to the point that they’ll be also producing their own personalised item to promote and uplift one’s brand or campaign.
Rips Up Presidential Forecast
Trump’s usage of varied promotional products ranging from campaign apparel to caps, and buttons, as well as signs and stickers have offered a lot of options to his supporters, making him top off the promotional game.
In fact, reports said that Donald Trump’s merchandise sales is 20 percent higher than Hillary Clinton, which made the experts predict his win over the first female presidential nominee.
Promotional Products Get the Job Done
The weight of promotional materials is relatively important to the success of any campaign, be it business related or a constitutional one like that of a presidential election.
So if you want to create a favourable impression, just like what Donald Trump recently did, play your cards on promotional products and give-aways.
They are a great alternative to business cards, which are ideal for increasing your customer’s awareness towards your brand and establishing your brand identity. To ensure that your business enjoys these exciting benefits, tap on Logo X, a reliable provider of promotional items and corporate gifts.
Learn more about our company and wide array of products by visiting www.LogoX.co.uk.