3 Reasons Why Promotional Products Work Better than TV Adverts
Promotional products and TV ads are two of the most common marketing tools used by businesses to build their brand and send a message to their target audience. They are great at helping companies achieve their ultimate goal: generate lead and sales.
These advertising medium all have features and benefits that are linked to one’s business objectives and marketing efforts. For example, large corporations lean towards television advertisements to attract viewers and call them to action, while startups with small marketing fund turn to promotional items to establish their name.
If you’re struggling to choose which advertising media is perfect for your business, analyse first your business’ needs and budget. But if you want a technique that boosts customer awareness and doesn’t hurt the pocket, promotional marketing is the best option.
Here are three major reasons why promotional giveaways are way better than traditional TV ads:
- They Are Less Expensive
Sure, you can advertise your brand with traditional techniques like TV ads and commercials, but that can you cost you more money and resources. You’ll be needing thousands or millions of pounds for a 30-second ad that will eventually be forgotten by the viewers.
Investing in promotional products like custom and imprinted pens will only take a small amount of your company’s fund. You’ll spend only a little amount on these business gifts and items, which are also effective in marketing your business.
This is why the investment in promotional items and corporate giveaways is modest and more achievable for all types of businesses from small firms to large corporations.
- They Have Long-life Use
The role of promotional products in everyone’s daily life is limitless. As long as these items serve their purpose to the recipient, your brand stays with them.
They have longer life unlike TV adverts, which normally last for a few seconds and are only shown during commercial breaks. Conversely, personalised practical gifts such as promotional bags and imprinted mugs have long-life span. They can be kept or used for a long time, allowing your company logo or brand’s message to be exposed persistently.
Since their use isn’t limited to a particular timeline, the chances of getting your brand recognised and remembered increases. Each time the recipient uses your promotional gift, they are being reminded of your product or service. This greatly helps in building a good customer relationship that is crucial in winning them over your competitors.
The next time you devise a marketing plan, let promo items aid you in growing your business and getting your message across to a wider audience.
- They Reach Your Target Market
TV commercials may have a particular concept or theme, but their message is presented to the general audience. That’s why not everyone finds this advertising tool appealing and interesting, especially if they’re not beneficial to them.
When it comes to targeting a specific audience, promotional products won’t disappoint. They are more precise in reaching out to the target audience than television ads do.
Let’s say you’re attending a business summit that is mostly comprised of engineers. These would be much more likely to appreciate practical gifts like our range of promotional hand tools than a more traditional promo item like a USB stick.
If you want something that effectively nurtures client relationships, you can never go wrong with luxury pens. They will surely catch the attention of many business professionals because of their high end design that plain custom pens don’t offer.
You no longer have to spend more money for TV adverts because promo items perform well in creating lasting impression with your intended audience.
Promotional items are a valuable business staple that can establish your brand identity and showcase your brand’s message. Unlike TV ads, these advertising specialities don’t break your budget because they are relatively low in cost.
They also have a long-life span and can reach a specific target audience, making them an ideal marketing tool for any business.
Logo X is a dedicated provider of quality promotional giveaways and corporate gifts. To learn more about our company and the products that we offer, visit www.LogoX.co.uk today.