If you want to give your business a lift, you must always be on the lookout for effective promotional marketing strategies. Need inspiration? Take it from the popular fashion label, Off-White™.
The temporary store recently unveiled its Fall/Winter 2018 collection at Paris Fashion Week Men’s. But their marketing effort didn’t end there. The clothing line immediately followed up the fashion show with a new pop-up in Tokyo.
Off-White™ announced to Instagram that every piece will be customised with the specific number that reflects the order of sale. The pop-up ran for two weeks, which started from January 24 and ended on February 6.
In the recent Paris Fashion Week Men’s Show, Virgil Abloh, the brand’s co-founder, also revealed its ongoing partnership with Nike. The fashion designer sent tonal white Air Jordan 1s down the runway to formally announce the footwear collaborations.
Clearly, these efforts brought significant attention to the clothing brand. That’s why you should also consider pop-up promotions that can create a buzz around your name how Off-White™ did.
But wait! There’s a lot of pop-up event examples that can help guide you with your promotional marketing moves. We’ve listed them below for your reference.
1. Fast Food Aid
Let’s talk about Japan again. Did you know that young adults in Harajuku have a serious fast food problem? Good thing Dohtonbori, an organic traditional fast-food restaurant, came to the rescue.
The number one Okonomiyaki restaurant chain launched Fast Food Aid. It’s a pharmacy-inspired vitamin pop-up that offers a variety of health supplements aimed at junk food lovers and customers will just need to trade in the receipt of their latest fast food purchase.
See how brilliant Dohtonbori is? It promoted its brand to people as an organic food chain that has a heart for the youth.
Next to our list is Wieden+Kennedy. The London-based ad agency thought of transforming its office into something that will offer passers-by a glimpse in its world.
W+K invited graphic artist Emily Forgot to make its workspace extra engaging and appealing to the employees and bystanders as well. Forgot successfully granted the W+K’s request and turned its workspace into something whimsical and cartoonish.
This promotional marketing effort particularly helped with brand awareness and created a connection with its employees and clients.
3. The Period Shop
Have you seen a store that’s specifically designed for women experiencing their monthly periods? Well, there is one! And, all thanks to the feminine hygiene brand: Kotex.
The popular sanitary napkin brand launched a pop-up in New York with the aim of spreading the love for women during their periods. It featured in-store products like ice cream, manicures, chocolate, comfy clothing. Not only that. Kotex donated the proceeds to a women’s homeless shelter.
Let this one-week pop-up event teach you one thing: go with the flow! You wouldn’t want to stay behind the competition, after all.
4. Fendi Flower Shop
It’s unusual for retail stores to have mobile flower shops. Guess what? Fendi didn’t find the idea a bad thing. As a matter of fact, doing so helped the brand promote its 2016 Spring/Summer collection.
The Italian luxury fashion house commissioned botanical designer Azuma Makoto to create a three-wheeled vehicle with an intricate floral display. Inside the Italian-inspired vehicle, there are a few limited edition Fendi bags and Makoto’s floral arrangements available for sale.
Never underestimate the power of such promotional marketing. Use adornments and in-store our outdoor displays to entice shoppers in visiting at your shop!
5. 5-minute Internship
Regardless of what industry you’re in, you might consider organising a 5-minute internship. Take it from Solve, a Minneapolis-based creative agency, who effectively used this pop-up event.
The ad agency revamped its summer intern hiring process. They visited College campuses and placed a portable office in the school’s ground. Students at participating campuses took on a 5-minute challenge based on their area of interest. Those who performed the best got interviewed on the spot.
Surprisingly, this clever pop-up event tripled the number of applications the agency received to its internship position. So you shouldn’t think twice about adapting the same idea!
Promotional Marketing: Pop-up Promotions for New Connections!
Getting your name out there should be fun and innovative so don’t just stick to TV, print and social media ads. Explore other marketing efforts, too! If you don’t know one, pop-up events or promotions work as a great choice!
At Logo X, we realise the importance of promotional marketing in business success. That’s why we offer a large array of digital solutions and promo products or gifts that can along with pop-up events.
To learn more about our company and vast product selection, browse through www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500. A Logo X representative will gladly assist you with all branding and promotional needs!