Since the NBA All-Star game will happen this weekend, it’s high time to talk about basketball! Avid NBA fans look forward to watching the game that LeBron James and Stephen Curry will spearhead. But wait, did you know that basketball players can teach us promotional marketing lessons?
Yes, you’ve read it right. Your favourite NBA stars have something to offer more than those three-point shots. If you think we’re talking about their offensive and defensive techniques on the court, you’re totally mistaken!
We mean here their valuable characteristics. As what Phil Jackson once said, “Not only is there more to life than basketball, there’s a lot more to basketball than basketball.” Meaning, basketball doesn’t focus alone on the hoop tactics and game strategy. It also hones one’s skill and personality.
Seems applicable to the corporate world, right? Let’s look further at how basketball players can help you pull-off successful promotions and campaigns!
Here’s a list of fundamentals that you can borrow from them to stand out in today’s competitive global market.
1. Be a Good Team Player
One promotional marketing lesson that marketers can learn from the NBA All-Star game and the players as well is that success requires teamwork.
Everyone must contribute to the team and make their best efforts to score more points and win the game. Same with the business setting, all members of a team must perform their jobs well and cooperate with the rest to score a deal.
For example, Stephen Curry may not have won several championships without the help of Harrison Barnes, Draymond Green and the rest of his teammates in GSW. It only proves that everyone should have one goal to achieve what you’re aiming.
It’s impossible to get your name out there if you can’t even establish bond and comradery within your organisation. So begin first creating a genuine connection with your people and the rest will certainly follow.
2. Stay Competitive and Aggressive
The NBA All-Star game will surely bring excitement to the live audiences and home viewers. Both opposing teams are expected to give their best shots and become aggressive.
People admire basketball players for their never surrender attitude. Well, you too should admire them. Wait, not just admire but look up to them as if they’re your inspiration. It’s because they teach another promotional marketing lesson: stay competitive.
No matter how tough the competition gets, never back down. Instead, focus on your strengths and improve your weaknesses. Take it from the players’ attitude. When the opposing team scores a rebound and shoots the ball, the other team responds with a game face.
Borrow these athletes’ fighting spirit and adapt their prompt response to possible events. For example, show enthusiasm and eagerness in realigning your strategy if your existing approach doesn’t work for your prospects. These will more likely give you a big chance to win your target audience’s heart.
3. Show Respect to Everyone
If there’s one promotional marketing tool that basketball players can best teach marketers and business people, it’s showing respect.
It’s a big taboo to show disrespect to the coaches, referees, and teammates, as well as opponents. As we can see, the opposing teams do handshakes as a sign of respect and sense of fellowship with one’s competitors.
This characteristic trait of basketball players applies to marketing. Your company must demonstrate respect to your prospective and existing customers. Make sure you hear out their concerns and take their comments into consideration.
One more thing. You also need to establish healthy customer and client relationship. It’s impossible to get their trust if they don’t feel connected to your brand. Create promotional campaigns that show respect to different races, ages, and gender. You wouldn’t want to offend them, after all.
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