Learn these marketing tips from Rogue One: A Star Wars Story to effectively sell your brand to potential customers.
In this article:
- Rogue One: A Star Wars Story
- From Reel to Real Promotion
Marketing Tips from Rogue One You Should Know
Marketing Tips Definition: Marketing tips are business strategies and plans a company can utilise to advertise their products and brand to the market.
Rogue One: A Star Wars Story
Can you really turn to Star Wars for promotional marketing lessons? Why, yes you can!
The epic intergalactic film series has dominated theatre screens again for the release of its movie, Rogue One: A Star Wars Story. This is the second Star Wars instalment produced under Walt Disney’s name after the company acquired Lucasfilm in 2012.
Rogue One is a standalone film that doesn’t bear the iconic “Episode” label compared to previous Star Wars movies. It features a new cast of characters — a band of rebels who goes on a secret mission to steal the plans for the Death Star.
According to Ricky Strauss, Disney’s marketing chief, there’s a strategic reason for calling it “A Star Wars Story.”
“We didn’t want to make people feel like they had to see the six other movies to understand what was going on,” he shared.
Disney and Lucasfilm have mapped out a strategic marketing plan to make this new sci-fi film even more enthralling. They turned elements of the film into promotional products, and the audience’s response was impressive!
These custom items played a big part in helping Star Wars continually sell to millions of fans.
Let’s take a look at Disney’s promotional marketing ideas and strategies and how you can adapt them to your own business:
On September 30, 2016, The Walt Disney Company made a market release of Rogue One collectibles at select Disney stores. Store locations in New York’s Times Square, Chicago’s Michigan Avenue, and San Francisco’s Stockton Street opened as early as 12:00 am to give fans the opportunity to see and purchase toys, apparel, and other Star Wars Rebel goods.
Disney also kicked off a free shipping promo on all Star Wars items in its online store from September 30 to October 2, 2016. There were also some in-store Star Wars events, including Star Wars Adventures, Story Time, and Art of Drawing.
These promotional marketing gimmicks and merchandise helped the film create a major buzz even before it was shown in public.
If you want to capture people’s attention in the same way Rogue One’s marketing team did, then it’s time to maximise the power of promotional products. Give out freebies like t-shirts, mugs, pens, and other promotional items to gain prospective customers and potential clients, and create longer connections with them.
Lucasfilm, a wholly owned subsidiary of The Walt Disney Company, joined forces with the world’s major brands such as Gillette, Duracell, General Mills, Walmart, and Nissan to launch an extensive promotional campaign for Rogue One: A Star Wars Story.
Gillette released four limited editions of Rogue One gift packs, featuring the following characters:
- Rebel Alliance
- Death Trooper
Duracell and Walmart also launched commercial ads that featured Shoretroopers and Stormtroopers.
General Mills, a leading food company, offered a different marketing approach to consumers. People can get a free movie ticket to Rogue One when they buy three specially-marked boxes of Big G Cereals.
Nissan, on the other hand, unveiled its limited-edition 2017 Nissan Rogue vehicle. This was shown in public last October 31, 2016, in support also for Rogue One: A Star Wars Story.
Through the partnership and cross-promotion with these popular brands, Lucasfilm was able to reach a wider audience and let the public engage in their marketing gimmicks, turning Rogue One into a highly anticipated movie in 2016.
You can also adapt this marketing strategy and tap a reliable promotional products provider to attract your audience. Doing this doesn’t only help you widen your network but also allows you to expand your reach.
Along with promotional product marketing, e-commerce is also one of the effective marketing tools you can take cues from Disney’s marketing team.
Disney collaborated with Uber to bring a Star Wars experience during the ride. Uber, an online transportation network company, released a Rogue One app skin to promote the Star Wars film.
This temporary feature allows Uber users to watch exclusive video content related to the movie instalment. The visual update also includes starships from the Star Wars universe, like X- Wings.
These ships replaced the usual Uber vehicle icons to further promote an intergalactic experience during the ride.
With this collaboration, more people were motivated to ride on the Star Wars and sci-fi bandwagon.
Making electronic versions and themed apps like Disney and Uber’s Rogue One-inspired app is also great at attracting and engaging your audience. Try this promotional marketing strategy to initiate effective customer engagement — you can never go wrong with positive user-generated content.
While you’re at it, aside from e-commerce marketing, why not try social media marketing as well? Try utilising your social media platforms to create more buzz and encourage engagement from your audience.
Good news to all Star Wars avid fans! Disney and Lucasfilm have decided to bring out the film yearly as long the audiences are willing to buy tickets. This means you’ll get to enjoy the Star Wars franchise forever!
From Reel to Real Promotion
Disney has made the release of Rogue One: A Star Wars Story a successful one because of its exemplary marketing initiatives. The company’s idea of utilising promotional products and tapping popular brands greatly affected the audience’s reception towards the anthology film series.
This proves that the role of promotional marketing is crucial in achieving business growth and success. To make sure your marketing is heading on the right track, invest in custom and promotional items.
These traditional and digital marketing tips from Rogue One: A Star Wars Story can potentially make a difference in terms of building your brand on the market. Their marketing lessons were effective in producing great marketing results and sales that benefited the involved businesses.
We hope you found these tips valuable and that they help you in your business. If you want to see great results, too, contact Logo X now and allow us to help you create a brand image on the market that everyone will remember.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
What are your thoughts on the marketing tips from Rogue One: A Star Wars Story? Share them in the comments section.
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Editor’s Note: This post was originally published on January 5, 2017, and has been updated for quality and relevancy.