Know how McDonald’s digital marketing solutions helped them create a game-winning strategy in the market.
In this article:
- An Introduction to Digital Marketing
- McDonald’s Stint
- Indoor Displays
- Digital Posters
- Outdoor Displays
- Promotional Marketing: Digital Signage Solutions for Your Business
- The Benefits of Digital Marketing
- Why Logo X Can Help You with Digital Marketing
Digital Marketing | How McDonald’s Ace Their Game
Digital Marketing Definition: Digital marketing is a form of advertising that utilises digital means, such as social media, email, electronic displays and posters, and mobile apps, to reach out to a business’s target market.
An Introduction to Digital Marketing
We have shared the connection between design, customer experience, and business success in our previous blog. Today, we will go deeper on the techie side as we discuss digital marketing solutions.
In today’s competitive global market, getting your company name and message on top of everyone’s mind is the main priority. That’s why you have to go with the flow of innovations and devise a game-winning strategy.
For example, the famous hamburger restaurant, McDonald’s, thought of doing a creative out-of-home campaign. With the aim of going for something unique, McDonald’s targeted drivers, passengers and anyone on the road in their ad marketing.
The fast-food chain turned into electronic billboards to entice everyone to pick up a hamburger on their way home. It utilised highly visible, unique, and obvious ad placements that will capture the attention of people who went past it.
It’s nice to have a full stomach especially when you’re in heavy traffic. That’s what McDonald’s touched in their digital displays.
These electronic displays feature a Big Mac when traffic is light and switches to McDonald’s familiar golden arches when the traffic starts to build.
The electronic signs come with a copy that reads, “Stuck in a jam? There’s a light at the end of the tunnel.”
According to Dan Dawson, chief technology officer at Grand Visual, who helped produce the campaign, “Simple and tantalising product shots stimulate the appetite during fast-flowing traffic, while longer contextual lines run during slow-moving traffic to deliver a relevant and powerful call to action.”
Brilliant, right? Who would have thought that the outdoor advertising campaign can be this amazing? Well, that’s the power of electronic and LED billboards.
If you felt inspired by McDonald’s clever promotional marketing, go digital with these dynamic signs that your business can use for different purposes.
This type of electronic display offers establishments the recognition and impact they need. It specifically works indoor, allowing owners to display messages, notices, and list of products or services to their clients.
It has the potential to display any media format from RSS feeds to live TV and social media streams. No wonder why it’s a highly preferred display solution of restaurants, welcome areas, colleges and universities, and other service centres.
Automate your information to maximise customer engagement!
Typically, posters sum up information on a large sheet of paper. Guess what? Digital posters can do the same but in a more compelling and innovative way.
Not only that. They don’t cost that much so you don’t have to spend big to generate buzz.
These electronic signs use high definition (HD) displays and have a built-in media player. They’re commonly placed flat against a wall and available in portrait or landscape orientation.
They’re also often used as menu boards or point of sale advertisements.
Execute a full-blast promotional marketing campaign with digital posters!
Do you want to promote your brand outdoors? Look no further than outdoor digital displays.
They’re absolutely perfect for companies trying to increase their popularity and have their services or products exposed.
They can suffice as a replacement for printed billboards and hoardings that have dominated the streets for several years. With these dynamic signs, you can present your vibrant message while withstanding challenging elements like heat, cold, rain, snow and dust.
Invest in outdoor digital signage so your marketing message stays crisp and visible!
Promotional Marketing: Digital Signage Solutions for Your Business
The era of electronic signage has provided business with a smart visual solution of taking their marketing efforts to the next level.
Such electronic displays make the content easy to absorb, allowing people to take actions. This is very evident in McDonald’s latest promotional marketing move.
The Benefits of Digital Marketing
Digital marketing provides different business benefits to companies of all sizes and kinds, allowing personalised marketing to happen.
- In general, it allows companies to reach a wider and more global audience as electronic marketing can go beyond digital posters and displays to creating a website and different social media accounts for advertising products and services.
- If properly planned, this form of marketing can reach the target market at a lower cost than the traditional advertising methods.
- Businesses can also make the marketing campaign more personalised, like ads that involve true-to-life events, appealing to customers’ emotions.
- Using digital posters and displays, for example, allows your audience to have better recall of your brand.
- Electronic marketing modernises your campaign, which keeps your branding, marketing, and advertising relevant to a much younger audience.
Why Logo X Can Help You with Digital Marketing
Here at Logo X, we don’t just offer promotional products but also digital signage solutions. We can get your branding and marketing messages to come to life.
You can choose from our vast array of electronic signs including digital display boards, menu boards, and posters.
With McDonald’s digital marketing strategy example and Logo X service, we can help you to effectively reach out to your target customers. Your marketing strategies should keep up with the digital innovation as more and more people are utilising technology as part of their lives.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
What other digital marketing means can you share with us? Leave them in the comments section.
Editor’s Note: This post was originally published on November 20, 2017, and has been updated for quality and relevancy.