Did you know that experience and design make a good match? Designing a product with customer experience in mind is a great promotional marketing strategy. And hey! It’s one of the crucial things that you need to skyrocket your business.
After all, the value of human existence depends on experience. Everything around us from people to things, places, food, events, work, and anything else that shapes our existentialism. Without these experiential factors, life is comparable to an empty book.
This means you have to give your target market unforgettable experiences through compelling design. Doing this can provide you with big opportunities and set you apart from the competition.
In fact, the 2017 Creative Pulse survey highlighted the relationship of design, experience and business success. The poll results said that brands who place customer experiences at the core of their marketing strategy can withstand the test of time unlike those who don’t.
Kadir Dindar, Senior Director at SAS, explicated that customer experience drives investments in technology, people and channels. Meaning, experiences derived from products and services play a huge part in brand survival.
Use this research finding to guide you map out an effective promotional marketing strategy. Meanwhile, here’s a list of more benefits that come when you combine experience and design.
How To Incorporate Promotional Products With Experiential Marketing To Boost Business
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Experiential marketing is a marketing strategy that allows brands to interact with their consumers through immersive experiences. Here is how the use of promotional products can create a lasting impression on your audience.
1. Increase Brand Awareness
Boost your brand’s awareness by designing a consistent customer experience across all touch points. This will allow you to improve customer satisfaction, foster brand loyalty, generate referrals and achieve higher sales.
Tip: Don’t stick your logo on just anything. Pick products related to your business, and choose colours that match your branding.
2. Generate Leads
Draw potential customers with good leads! This encourages further engagement and sales in the future.
Tip: Pick products that will last for years so people will remember you for further engagement.
3. Foster Brand Loyalty
We all know that customer satisfaction isn’t only linked to customer loyalty but brand loyalty as well. There’s a high chance of getting repeat customers if your specific item offers a holistic experience to users.
A product that’s holistically designed, tailored for everyone or for a certain market improves the whole customer experience. Thus, fostering loyalty in total. The experience itself impresses anyone, which convinces them to trust your brand and continue doing business with you.
Yes, that’s right. That’s why you have to invest in increasing customer and brand loyalty. Capitalise on useful imprinted items or think of other promotional marketing techniques to make this happen and yield positive results.
You don’t want to miss repeat purchases and constancy so strive to provide them with unforgettable experiences.
4. Foster Brand Affinity
Evoke positive, strong emotions about your brand with premium items. Loyal customers become endorsers of your products and services.
Tip: Promotional Marketing: Experience + Design = Success
5. Brand Advocacy Awareness
Highlight your brand’s social advocacies with personalized items.
Tip: Choose products that reflect your social message.
6. Provide A Memorable Brand Experience
Tangible items plus fun, creative events live on consumers’ memories.
It’s no secret that customers are asking for better experiences. Whether it’s the product they purchase or a hotel accommodation they book, experience is part of the picture. And when clients achieve what they’re hoping for, you gain two things: high sales and referrals.
As a matter of fact, studies confirm the relationship of the three. According to the 2012 Echo research, 70% of customers agree on spending money with a company that provides good customer service. While the 2011 Customer Experience Impact report found that 86% of buyers would pay more for a better customer experience.
These research findings only prove that designing your product offerings in a way that satisfies your audiences can benefit your business. It can help you attract an upward trend in your sales, revenue and referrals.
Avoiding a negative word of mouth? Then, design a promotional marketing approach that meets all the customer touchpoints.
Tip: Pick items that complement your brand and creative events live on consumers’ memories.
7. Improve Customer Satisfaction
When you put design and experience together, you’re allowing your company to meet or surpass a customer’s expectation. Why? Simply because a product that’s expertly designed can sway people’s interests and influence their perceptions.
Let’s say you’re giving out imprinted sports bottles at a health and wellness trade show event. It makes your freebie item more special if it has awesome packaging. Recipients will find it extra appealing, which can excite them to unbox or use your free gift.
What more if your trade show giveaway offers a practical purpose. It’s unusual for a sports bottle to have a built-in speaker. So when it’s equipped with a unique feature like this, you’re maximizing the satisfaction in your customer’s journey.
Tip: Choose a promo item that meets your target’s needs, lifestyle and interests for more potent promotional marketing.
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At Logo X, we take a unique interest in helping our clients skyrocket their business. Our team has expertise in the promotional marketing industry so success is in your future!
We also have a vast array of promo items and corporate gifts that can go along with your campaigns. To learn more about our company and product selection, visit www.LogoX.co.uk. Or you may also speak with a Logo X associate at 0207 101 0722 or 0161 875 2500 for inquiries and same day quotes.
EDITOR’S NOTE: This article was originally published November 8, 2017. It has been updated for accuracy and relevancy.