Whether you’re a non-profit organisation, big corporation or a start-up business, you’ll need promotional items to market your name. These imprinted products offer a superb marketing solution that’s equal or sometimes more than a TV advert does.
Why did we say so? Because most of the time… a 30-second ad can’t last in the memory of everyone. It can leave a mark but once it’s no longer played during commercial breaks, most people will soon forget it.
Custom giveaways, on the other hand, have a longer life since recipients can use them as long as they want. So when you feel like investing in such products, you must first ask yourself this question: are you doing it right? When you’re doing it the wrong way, your freebie item will not execute its job successfully.
But how will you actually know if you’re doing the right thing? The question, in fact, is answerable by four more questions: Who, What, When, and Why. These Ws’ actually serve as a guide, mapping out your promotional plan.
Each question gives you a clear understanding of your target market and the essence of promotional items in your business. As a result, your team can easily harness every bit of your company’s potential including brand awareness, customer engagement, and high sales.
Let’s now get down to discussing the four crucial questions!
1. WHO Are the Recipients of Your Promo Gift?
Yes. It all starts with the question who. You should have a clear understanding of your target market. And understanding begins with knowing the demographics—name, gender, education, profession, interests and more.
These basics aid you in having a firm grasp of your customers and clientele. They provide you with an in-depth idea of how you can successfully entice them. With this, choosing the perfect gift or giveaway for them becomes easier.
For example. You’re hosting a charitable event for kids and you’ve found out that most of them are out of school. Clearly, there’s no better promo gift than education-themed products. Items like educational books, pencils, crayons, and notebooks can give them the back to school feels.
The young children and their parents will thank you and remember your generosity for a lifetime. So make sure your educational promotional items have your logo on them to ensure recognition.
2. WHAT Kind of Items Attract Them Most?
Next to knowing the “who” is answering the “what”. You must distinguish what kind of items most of your clients or customers buy or are interested in. Look beyond their demographic profile. Know their behavioural patterns, buying habits and other circumstantial factors to find the best item that fits them.
Utilising a marketing automation software can help you hugely in tracking your customers’ buying process and triggers. Also, visiting BPMA’s website can also offer you a helping hand. The promotional merchandise association usually do surveys on what the most loved promo products are at present.
In the most recent poll, imprinted pens reign as the crowd favourite. It’s followed by branded bags, electronic items, mugs, promotional clothing, notepads, mints or sweets, stress balls, mouse mats, stationery.
3. WHEN Should You Buy These Items?
Imagine your company having no events, campaigns or programs. How boring would that be?! Your employees will not feel motivated to work, which can further affect their productivity or worse loyalty. Also, a majority of the crowd—including your prospects—will not recognise your brand.
There’s a multitude of events that might need promotional products. Take advantage of them and make sure to include promotional items on your checklist. Whether it’s an exhibit, trade show, employee reward program, or any other corporate activities, there’s a perfect custom freebie for sure.
They’re also the best marketing tool on a popular celebration like Christmas Day. A well-chosen promo gift around this day can extend your special greetings to your recipients. As we all know, everyone can get very busy this season, so a little extra thought goes a long way.
Even if your branded product is consumable or not, it will still capture people’s attention, warm their hearts, and maintain their loyalty. So always keep in mind to have your gift fully customised for more recognition.
4. WHY Do You Need to Invest in These Items?
You probably know now, the answer to this question after reading the first three. Yes, it’s because they can promote your brand. As a matter of fact, businesses nowadays invest in these items for promotional purposes. That’s why we see no reason to avoid jumping on the bandwagon.
Let’s cite again a BPMA research. A good portion of respondents (87%) said they kept a promotional item for longer than a year. While 30% said they keep promotional products up to 4 years. See, as long as your item remains in the recipients, your name stays with them.
Besides recognition, giving out promotional items have other pros. The benefits include saving money, improving image, increasing sales, maintaining customer loyalty, and generating referrals, to name a few.
However, you can’t reap all these good things if you’ve chosen the wrong promotional item and used it the wrong way. That’s why it’s crucial to realise other substantial factors. Begin again at question number one to know what’s more relevant to a specific demographic.
Promotional Items: Choose Logo X!
Every question has an answer. And every promotional need, there’s Logo X!
Logo X is a dedicated provider of promotional items. We supply an array of custom products, corporate gifts and imprinted giveaways that can build brand awareness and boost positive aura within your organization.
To learn more about our company and product offerings, feel free to visit www.LogoX.co.uk.You may also contact us directly at 0207 101 0722 or 0161 875 2500 for further details.