Slowly becoming addicted to Netflix TV shows? That’s actually a good thing because the world’s leading Internet television network doesn’t only offer a great watching experience. It also provides businesses with a wealth of promotional ideas.
One perfect example: the publicity stunt in the recent Consumer Electronics Show. Netflix set up an eerie promotional booth “Psychasec” at the CES last January 9, 2018. The booth featured two lab-grown humans suspended in incubation tanks and another sealed in a plastic bag.
At the end of the tour, eventgoers found out that the Psychasec booth was mainly a marketing scheme to promote Netflix’ new series: Altered Carbon. Brilliant, right? Instead of announcing it in public, Netflix took attendees on a tour to discover the news by themselves.
Aside from having a first and exclusive glimpse of the new sci-fi show, visitors also receivedgoodie bags containing a cortical stack aftercare gel.
See, Netflix is indeed a marketing prodigy. Get inspired by their innovative and creative promotional efforts because if they succeed, you can too! Yes, you can likewise get the crowd’s attention like Netflix did.
Here’s a list of the specific promotional ideas that you can adapt from the network’s out-of-this-world marketing:
1. Engage Audience with the Element of Surprise
At the CES 2018, Netflix used a fictional company Psychasec to promote Altered Carbon. Exhibitors dressed in white to complement the booth’s scientific theme and encourage attendees to sign up for a “sleeve”.
To the visitor’s surprise, it’s only part of the new show’s promotions. Who would have thought it’s just for show? Those people protesting to boycott #Psychasec must be laughing at themselves right now.
Our point: add an element of surprise to your marketing efforts. If you have an event coming up, find ways to surprise your audience. Whether it’s a gift, a concierge service, or a VIP package, it will work as long as it’s not announced in advance.
Remember, you’re not always given the chance of a steady foot traffic. Incorporate surprise tactics into your campaigns to breathe life into your brand storytelling.
2. Don’t Forget to Send Away Promotional Freebies
Of course, Netflix embraced this idea. Tradeshow goers received a cortical stack aftercare gel. In the Altered Carbon world, it’s an implant that makes an individual immortal. But in reality, it’s just a bottle of moisturizer with aloe vera.
Promotional ideas like this are common knowledge for marketers. So why not jump on the bandwagon and test the waters for your business?
Send away imprinted freebies to your event participants and attendees. Doing this allows you to create a lasting impression on recipients during and after the event. It also gives your brand an additional exposure whenever the item is used in public.
Additional tip: just make sure to have your logo imprinted on the freebie for guaranteed brand recognition.
3. Utilise Appropriate Exhibition Goods
Netflix’s PR stunt became a huge success—all credit goes to the exhibition goods. Those life-like mannequins that appear as lab-grown humans helped a lot in making the booth look outstandingly amazing.
This only means that you shouldn’t neglect to employ the right event and exhibition items. If you miss out investing on such, you will also miss out a multitude of awesome opportunities.
The size and colour of these can trigger people’s interest towards your display booth. Besides gaining traction, they also improve recall after the show and provide your company details in a unique and memorable way.
See, promotional ideas such as this deserve a spot in your marketing plan. One last thing: choose the ones that will match your event as well.
Promotional Ideas, Summing it Up!
Can you imagine that? Netflix isn’t just a series that you can binge watch. It’s also a guide that can lead your business to the path of victory.
At Logo X, we realise the power of promotional campaigns and marketing initiatives. That’s why we offer a variety of custom and imprinted items to help brands create the perfect recipe for success.
To learn more about our company and vast product selection, visit www.LogoX.co.uk. You may contact a Logo X associate at 0207 101 0722 or 0161 875 2500 for speedy transactions and inquiries.