The month of May boasts an array of awareness activities and national observances that businesses shouldn’t miss celebrating. Speaking of key events, the International No Diet Day is one of the special days that deserves worthy attention. Below are some promotional ideas:
The commemorative holiday might sound offbeat for some, but it’s actually something purposeful and effectual. It can be used as a springboard for brand awareness, sales opportunities, audience engagement, and customer loyalty, among others.
Not only that. It likewise helps build B2B relationships. Organisations and companies that explore and join in the celebration of such event might create partnerships and negotiate deals. And the partnership per se leads to other benefits like shared responsibility and capital, a new perspective, and many more.
See that? There’s no reason for you to not get involved in national observances like the No Diet Day. So never hesitate to form campaigns and make promotional efforts that follow the annual festivity.
All About the No Diet Day
The International No Diet Day (INDD) occurs every 6th of May. It’s a yearly celebration of body acceptance as well as body shape diversity.
It’s first celebrated in the UK in 1992 and founded by British feminist and consultant Mary Evans Young. Being also the founder of an anti-dieting campaign called Diet Breakers, she started INDD to spread awareness on diet and weight obsession.
She, herself, suffered anorexia nervosa in the past. She noticed that there’s a surge of women and girls who dealt with poor body image and eating disorders. This inspired her to halt this epidemic issue, and thus created the No Diet Day.
From then, it marked as a day for increasing public awareness of risks and benefits of dieting. It also invites everyone to celebrate the beauty of all body shapes and put an end to body shaming.
In 1993, other countries around the globe have started to celebrate International No Diet Day. Among the nations that embraced the concept includes United States, Canada, Australia, New Zealand, India, Israel, Denmark, Sweden and Brazil.
Additional trivia: Did you know that Young also get inspired to form INDD from some of her co-workers? She overheard them debating whether to eat a cookie or not. She approached them and famously said, “What do you think would happen if you spent as much time and energy on your careers as you do on diets?”
There you go. That’s how the No Diet Day all started. Now, let us get down to some ways to capitalise on the No Diet Day!
How to Celebrate No Diet Day
Here’s a list of promotional ideas to try on the health awareness day.
Start a No Body Shame Campaign
A 2016 study found that women have consistent levels of body shaming than men who tend to feel more confident. Another study also reported that 94 percent of teenage girls have been victims of body shaming.
These findings only show that there’s really a great need to put a stop to body shaming. Everyone should realise that their body makes them themselves.
That’s why starting a no body shame campaign in International No Diet Day suffices as one of the great promotional ideas. Such concept allows you to convey a message that beauty has no standard and no specific size.
It will make it easier for people to love your brand. You will set yourself apart from other brands that stick to the beauty ideals. You’re like a friend who taps their back saying that they’re beautiful whether they’re black, white, tall, small, fat or thin.
When creating no body shaming campaigns, you need to consider three key points: model, message, and medium. These things should jive altogether. Put simply, pick a model who will deliver your intended message at your chosen medium.
If your campaign focuses on the smaller size, make sure that your message doesn’t belittle the petite ones nor humiliate the bigger size. It’s also recommended that you use a medium (eg. video) that works for audiences of all sizes.
Promotional Ideas: Raise Awareness for Eating Disorders
Over 1.6 million people struggle with eating disorders in the UK, according to the report of Anorexia Bulimia Care. Other studies suggest that as many as 8% of women have bulimia at around the age of 16 and 17.
What does this trend mean? This means that the eating disorder in the country is alarming and that it’s time to raise awareness about the problem.
This International No Diet Day, consider spreading awareness of eating disorders. Look at different disorders namely anorexia, bulimia, binge eating, and purging. Educate everyone about each disorder and promote prevention or treatment.
Anorexia – an eating disorder that causes people to obsess about weight and what they eat. Bulimia – a serious eating disorder marked by binging, followed by methods to avoid weight gain. Binge Eating – it’s when someone eats in large quantities of food. Purging—it’ a self-induced vomiting, misuse of laxatives.
All of these disorders have become common in the past few years. Hence, it really makes sense to educate people that these are not a lifestyle but a choice. Tell them that unhealthy attitude to food can take over their lives and make them ill.
But how can you really spread mindfulness on these disorders? Simple. Spread out the word! Present facts about the diet industry. Share the dangers of binge eating and its other sister disorders. You can have these posted on your social media accounts or blog site—if you have any.
Promotional Ideas: Give Away Free Cheat Meals or Snacks
This might sound absurd but cheat meals or snacks are acceptable when dieting. It’s because dieting doesn’t mean you can’t indulge in something delicious. In fact, having a cheat day after a not-so-tasty diet is okay.
So this International No Diet Day, bring the good news to everyone. Save those who misinterpreted the phenomenon of dieting.
For example, you have a fitness gym… give away a chocolate bar to your loyalists. Pair it with a sticky note that has your awareness message on. Make it a little short yet sweet to boost its readability and increase its memorability.
For sure, there will be some who will think that you’re breaking their diet. But don’t worry, the solution to this is easy. Include a short link to your printed message that will direct them to a research. The research link should evidence that taking a cheat meal once in a while makes dieting a lot easier.
If you want, you can print longer texts like 5 reasons for you to have a cheat day. Include things like prevents craving signals, balances hormones, calls for strict discipline, prevents psychological hunger, and enhances concentration.
Or you can share a friendly tip. Try something like this: When trying to strip off body fat, a cheat meal is accepted. As long as you’re controlling your calorie and fat amounts while increasing your protein somewhat, a cheat meal shouldn’t set you back.
Organise Health and Wellness Activities
The International Diet Day invites everyone to love their body and take care of it. Since body peace and acceptance are the heart of the holiday, why not organise health and wellness activities? Believe it or not. Doing so can associate your brand’s image with greatness.
Why did we say so? Because this marketing initiative can encourage people to eat healthy while at the same time rediscover the joy of staying active.
When people find themselves engaging in physical activities, they will realise that dieting isn’t enough. Their bodies will become inured to the tiring yet satisfying feeling of sweating and burning of unwanted fats or calories.
Then, their desire for practising a healthy diet while working out will all lead back to you. Your health and wellness campaign probably opened their eyes to the importance of balanced diet and exercise. It reminded them that dieting doesn’t only mean cutting of sugar but also about moving a bit.
To ensure that you will pull off a successful health activity for the International No Diet Day, consider a variety of promotional ideas. You can opt for activities like hiking campaigns, walkathon or biking events and other physical programs.
Of course, it’s also crucial for you to establish a goal to entice everyone into joining. You can either say that half of the proceeds will go to persons suffering from eating disorders. This way you will not only inspire individuals to move for themselves but for other people in need as well.
Promotional Ideas for No Diet Day
Since we’re already talking about No Diet Day here, it also makes sense to know the promotional products you can use for the day. Well, that’s it if you want to give away custom freebies and incorporate them into your campaigns.
Chocolates. This one’s a classic promo gift choice for International No Diet Day! Hand it out to your intended recipient who’s embracing a cheat snack for a day.
Sweat Bands. Health buffs who highly value such observance will appreciate receiving something that they can wear while working out. Partner with fitness events and places to gain more traction.
Gift Certificates. Since it’s literally a day of No Diet, gift certificates make a brilliant giveaway. People will love to have them especially if they can use it to make a purchase on bakeshops, cafés, and restaurants.
Sports Water Bottles. No diet for a day? Not bad. But no water for 24 hours? That’s something not acceptable. Give out custom water bottles to remind everyone that water is life.
Promotional Ideas: Diet-free for a Day!
This 6th of May marks International Diet Day. Capitalise on this annual awareness day to give your brand a boost and enhance prospects opinion about your company.
Explore an array of promotional ideas like starting a no body shame campaign and raising mindfulness of the eating disorders. You can likewise give away free cheat meals or snacks and organise health and wellness activities.
You might also send away themed promotional products such as chocolates, sweatbands, gift certificates, water bottles, and other holiday-appropriate items.
At Logo X, we have a broad spectrum of promotional items, corporate giveaways and business gifts that suits No Diet Day.
To learn more about this, feel free to contact us at 0207 101 0722 or 0161 875 2500. You may also visit www.LogoX.co.uk to discover other gift options.