We’ve heard a lot of the old adage “Don’t judge the book by its cover.” Apparently, that saying doesn’t work in the promotional gifts industry. What people see at first glance matters more than anyone could ever imagine.
How a product packaging looks like actually plays a big role in the success of your promotion or purpose. For example, you won a kitchen appliance in a raffle. You’re out of words because of the free item you got, but you’re not sure how it works. So what you did is check the directions for use in the packaging.
If your product’s packaging doesn’t provide the necessary information the people needs, then your business is at risk. You don’t just lose a loyal customer but your company gets a negative impression as well.
This also applies when giving out promotional products as a gift. The appearance of your token or freebie item leaves a direct effect to your recipients. It can either attract them, please them or disappoint them.
That’s why the packaging of your imprinted gift must convey your message well. Because when designed perfectly, there’s a high chance for you to experience a myriad of exciting benefits.
Curious on what are these awesome perks? We’ve listed below how promotional gifts packaging benefit your business in four ways.
1. Conveys Business’ Intention
On top of everything, a product packaging delivers your purpose. The packaging itself tells recipients what’s in for them. Recipients can easily identify whether it’s a thank you gift or a reward upon seeing the box or wrap.
Take note of this especially now that the Christmas season is near. So imprint your logo or holiday message on a tote bag, luxury pen, mug or other promo products. Doing this lets you solidify your greetings and special thanks.
2. Captures People’s Attention
Needless to say, a product’s packaging can attract a customer’s attention. The package design gives end users a look at what you’re offering, which triggers an exciting unboxing experience. For this reason, many companies experiment on a likeable packaging to please its intended recipients.
It’s like dressing to impress in the corporate world. When you’re the packaging of your promotional gifts accentuate style, your target audience will not help but recognize them. So you better evaluate the visual appearance of your promo gifts to impress certainly anyone.
3. Influences Purchase Decision
If a product packaging grabbed people’s attention, there’s a high chance for them to do further business with you. This is because the package design has a direct effect to whether they will buy your product, avail your service or seal a partnership with your company.
That’s why the Information contained in a package generally influences purchase decisions. Custom tradeshow pens, for example, can catch co-exhibitors’ eye. When this happens, it’s easy for them to contact you if your giveaway has contact details on it.
4. Enables Brand Differentiation
Lastly, the package of promotional gifts can make you stand out from the competitors. It differentiates you from other brands since it contains your company name, logo and corporate colours. Having said that, there’s indeed a place for information-rich content on packaging.
Moreover, custom packaging gives more space for you to get your message across. So it’s important to have your packaging reflect your brand to gain and retain customers, generate sales, and outshine the rest.
Why Packaging on Promotional Gifts Matter
Gifting your valued clients, loyal customers, and staffs with promotional items? Such a brilliant idea. But it’s even more brilliant when you pack them in a well-thought box with a lovely package design.
In fact, a beautifully crafted packaging helps your business in many ways. It delivers your purpose, captures everyone’s attention, influences purchase decision and enables brand differentiation.
At Logo X, we have a fine line of imprinted business gifts and corporate giveaways that can speak for your brand. Our team of experts know well bout product personalisation so you’re assured nothing but the best results.
To learn more about our company and full product selection, browse through www.LogoX.co.uk. Or you may also contact a Logo X representative at 0207 101 0722 or 0161 875 2500 for further details and faster transactions.