Promotional clothing has become a powerful marketing tool for wearing off the competition. Learn all about its benefits here!
In this article:
- Make Your Brand Recognisable with Custom Clothes
- Welcome a New Marketing Opportunity
Why Custom Clothing Should Be Part of Your Marketing
Promotional Clothing: Any form of apparel or fashion accessory used for marketing and branding purposes. They are also known as “custom branded apparel,” with some common ones including shirts, hats, and jackets.
Make Your Brand Recognisable with Custom Clothes
Just like other customised and branded items, custom clothes offer unique benefits essential in driving business growth and success.
- One huge advantage of this promotional item is its spacious printing area, which allows any brand to be recognised across the organisation or amongst the general public.
- Also, since it doesn’t cost much, custom-made clothing won’t take up too much of your marketing budget.
If you’re still uncertain about investing in imprinted apparel for your next big marketing campaign, we’re here to help you decide and walk you through which among our massive range of promotional clothing is right for you.
We’ve listed down four major reasons you should use promotional clothing as a part of your brand marketing strategy.
1. They Increase Your Brand Presence
Custom promotional apparel remains one of the most popular products in the promotional industry. They can serve as a walking billboard because their wearable feature lets people market your brand, anytime and anywhere.
Since they are made to last, they can be worn for a long time. This means longer branding exposure for your company’s brand.
It’s also something useful, and people love getting useful promotional products.
Also, logo exposure is high on these promotional garments. With your business logo imprinted on t-shirts, jackets, fleeces, and polos, your chances of reaching a wider audience and building your brand presence increases.
Whether you’re at a trade show, product launch, or corporate leisure activity, these promotional wearables will definitely help you stand out.
Their special marketing magic never fails in making your brand highly visible and increasing customer’s familiarity with your business.
2. They Are Cost-Efficient
Advertising your brand with traditional techniques like commercials and print ads can cost you more money and resources.
If you want something less expensive but equally effective, promotional apparel is a good investment for your business. People wear casual clothing all the time anyway, so your investment won’t go to waste and you won’t have to think too much about spending a lot on marketing.
Imprinted clothing requires less capital than other forms of advertising. The need to hire an ad agency is eliminated because these garments can do the marketing by themselves.
When the clothing is worn, your brand gets maximum exposure from potential customers and the general public. You can even design your own clothing, according to the latest styles.
Also, their usage has no expiration limit, unlike the TV ads that last only for a few minutes. They can be worn over and over again, and can even last for years, making them the ultimate long-lasting investment of all time.
3. They Promote Team Spirit
Wearing the same clothing gives people the impression of unity and team spirit. This practice is normally seen in dance performances, basketball games, and most importantly in business settings.
Small businesses and large corporations who turn to custom and branded clothing as their company’s dress code don’t only make their staff look more professional, they also make them feel united in their goals.
Branded clothing also gives employees a sense of belongingness, making them feel like they’re part of something important. Employees would love to wear promotional clothing during special events.
Additionally, when people get to see your team walking in the same corporate clothing, your company will project the image of a unified and good working atmosphere.
4. They Build Customer Trust
Promotional clothing creates a distinct and lasting impression of your company. Such promotional item isn’t only ideal in making your brand recognised, but also in building customer trust.
Since imprinted clothing is a direct reflection of your company, wearing this in company events like trade shows, exhibitions, and business expos can help you establish brand identity.
When they wear clothes with your company’s logo, people on the event floor can easily identify your staff, even when they are away from the booth.
Aside from selling your products and services, staff members also become walking and talking advertisements for your business.
Imprinted corporate clothing also puts a customer at ease when approaching your staff, because they know they’re heading to the right person.
Simply put, prospects find it easier to strike an instant conversation when they recognise your brand logo.
Welcome a New Marketing Opportunity
Investing in custom and branded clothing can offer businesses a wide range of benefits. This marketing tactic allows companies to increase their brand presence, promote team spirit, and build customer trust at a low cost.
It’s also a great option for businesses with a limited budget. You can make your own clothes and other wardrobe options at affordable prices.
One suggestion: whether it’s men’s clothing or women’s fashion, customised graphic tees will definitely highlight your brand. They are also more affordable when bought in bulk.
When you decide to make your own clothes to use as marketing materials, you can use whatever materials and designs you want. It will also reflect your business’ style, endorsement, and offerings.
Remember, your brand is everything, so, it’s high time to use promotional clothing in your marketing. Logo X has a fine selection of promotional apparel and other wearables tech that can be customised according to your branding needs.
To learn more about our company and full product selection, browse through www.LogoX.co.uk. You may also speak now with a Logo X representative at our London and Manchester offices on 0207 101 0722 or 0161 875 2500 for faster inquiries and same day quotes!
How are you planning to use custom branded apparel in your marketing strategy? Share your thoughts in the comments section below.
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Editor’s Note: This post was originally published on January 3, 2017, and has been updated for quality and relevancy.