Boost the success of your marketing campaign with on-point promo items.
In this article:
- Here’s Why Businesses Need a Freebie
- How to Use Giveaways for a Marketing Campaign
- Bring Promo Items to Your Next Event!
Guarantee Marketing Campaign Success with Product Giveaways and Freebies
Here’s Why Businesses Need a Freebie
Whether you call them promo items, giveaways, or freebies, you can use them for any marketing campaign.
They can also help increase your brand awareness in style and convey your message to your target market. Most of all, they help nurture fruitful relationships with your existing and potential customers.
Let us elaborate on these points.
Many marketing teams host an advertising campaign or event and include some of these promotional items on their checklist. Doing this helps the attendees associate your brand with value and prominence.
These items also provide the target audience with the ability to reach out to your company even after the end of the event. Your freebie, for example, may include the business’s contact details or email.
Several companies also incorporate personalised products in their different types of marketing campaigns because of exposure. Imagine this: your freebies are in corporate events such as trade shows, product launches, and exhibits.
Customers visit your booth and get these items. These prospects then use your product on a daily basis at home, office, or anywhere else.
In turn, these potential clients become part of your ad campaign. After all, they give other people the opportunity to look at the company’s logo or contact information.
For a small business, it results in many possible opportunities. It can also lower marketing costs.
How to Use Giveaways for a Marketing Campaign
With these benefits, you should now realise the value of using promotional items and why it’s time to make them a part of your marketing arsenal.
The next step is to know how to incorporate them into your marketing campaign. Let’s explore the ways to create the best marketing campaigns using these promo items.
1. Promo Items as Contest Prizes
Trade show events can sometimes be blunt and dull. To excite your audience, you need to go beyond the traditional flyer distribution and video presentation.
A good marketing strategy is to entertain the attendees. For example, you can come up with interactive games and contests.
Of course, when there’s a game, there’s a prize. Use customised products as contest prizes.
It’s a win-win for you.
You can make sure everyone will remember your business. You can also increase your chances of generating more sales after the event.
A direct marketing campaign using promo items doesn’t need to break the bank. Simple freebies like custom pens, caps, and lanyards can offer you optimal brand recognition.
Recipients can use them immediately or keep them for future use. Since they have a long shelf life, you can guarantee a long-lasting connection with your prospects.
Simply put, creating contests with prizes as part of your marketing efforts can capture anyone’s attention. They can also drive traffic to your booth.
Who knows, a big client will decide to join your mini-game and want to do business with you later.
Tip: Make your promo item count. See to it the freebie relates to the primary product or service.
For instance, if you’re promoting a yoga studio, these fitness products make more sense than the traditional pens.
2. Promo Items as Thank-You Gift
Trade shows and other events are some of the popular marketing channels because they can help build leads fast. Lead generation, though, is the first step.
To maximise them, you need to bring them deeper into the sales funnel. You should be able to convert some of them into qualified leads and, later, customers.
Some companies rely on email marketing to do this.
During the event, the business may also run email campaigns. In exchange for the promo item, for instance, the potential consumers may have to provide their email address.
After the trade show, the business then goes through the list and sends a follow-up email.
This is not the only option, however. A marketing campaign can also use freebies for follow-up.
You can use them as thank-you gifts! You can send them to people who visited your trade show booth or signed up for your newsletter.
In our opinion, this is more effective than a simple follow-up email. A gratitude gift creates a more intimate social connection a business can never make with a simple email.
Of course, you’re going to say thank you not only to one person but a lot. Buying your items in bulk makes it cost-effective.
For these, we have some criteria:
- The personalised products should be unique and useful — Trade show goers will appreciate something that doesn’t end up as mere decorative pieces from you.
- Make sure you can customise the item — The easiest is to add your logo, business name, tag line, or anything that points directly to your business.
After all, these products are for a marketing campaign. You want to multiply your chances of increasing business exposure.
Make sure your thank-you gifts become investments, not expenses. See to it they help you achieve your goals, which is to generate more sales.
Consider these benchmarks in choosing and designing your freebies for the event.
Sales Funnel Definition: It refers to the multi-step process of converting leads into customers. When done right, it can promote marketing automation.
Email Marketing Definition: It’s a content marketing campaign that uses emails to convert leads into customers.
3. Promo Items as Attention Getter
Selling a product or service in live events or trade shows is difficult. It can also be expensive.
It is, therefore, frustrating to see only a few people visiting your booth. There’s always the pressure of driving them to your direction while being subtle.
Here’s a guerrilla marketing campaign you can do: Hand out food products.
An hour of strolling around the trade show floor can take up so much energy. Give away power snacks or refreshments to help them re-energise.
These edible promo items have the power to grab anyone’s interest in a snap. Passersby cannot help but drop by your booth to get some free biscuits or drinks.
That’s not all. Food can encourage both parties to interact with each other.
It then gives your business an opportunity to talk about your primary product or service. They will most likely spend a minute or two as well, allowing you to build your credibility and trust further.
When it comes to food freebies, you have many options. One of the best choices is promo mints.
They work as an excellent attention getter because they are so portable and refreshing. Fresher breath can also boost the confidence of attendees while networking.
Packed mints also ensure that every time an attendee shares them with others, they promote your brand to a new prospect.
Who doesn’t love munching on delicious bites? This is why investing in such consumable giveaways will give your marketing campaign a sweet success.
Guerrilla Marketing Definition: It refers to low-cost but effective marketing campaigns that create the best exposure.
Bring Promo Items to Your Next Event!
Using promo items in your next marketing campaign lets your company take advantage of a variety of amazing benefits:
- You can use them to leverage your brand presence and communicate your advertising message to your target audience.
- They can also help establish a connection with prospects who can even improve relationships with your existing customers.
With all the promise these promotional products bring, it makes sense to know the effective ways to use them.
- You can give them away as contest prizes or thank-you gifts to trade show visitors and participants.
- You can also capture the attention of attendees with food products.
Some businesses may be apprehensive investing in these products. After all, they cost money.
At Logo X, we make things easier and cheaper for you. We have a huge selection of promotional items and corporate gifts you can purchase by bulk.
To learn more about our company and full product selection, browse through www.LogoX.co.uk. You may also speak now with a Logo X representative at our London and Manchester offices on 0207 101 0722 or 0161 875 2500 for faster inquiries and same day quotes!
What’s your most successful marketing campaign, and how did giveaways help you? Share your stories in the comments section below.
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Editor’s Note: This post was originally published on May 25, 2017, and has been updated for quality and relevancy.