Confectionery items such as chocolates, candies, cookies, and gum have a universal appeal to people of all ages. These printed sweets occupy a special place in almost everyone’s heart because of the indulgence and pleasure that people get from them.
This sweet truth explains why your business should use them for promotional purposes. You need to include them in your marketing campaigns and events because they are a great attention grabber and pleaser. They can effortlessly tickle the interest of any tradeshow passerby and melt the heart of any recipient.
Above all, handing out these delightful treats to your customers or clients places your brand in a positive light. Recipients would thank you for satisfying their sweet tooth and for giving them a sumptuous snack that helped a bit in easing their hunger.
Of course, these promotional merchandise should also be beautifully wrapped to achieve these benefits. It is important to get creative with your packaging and know the right printing technique to make them more appealing to the eyes.
Let’s take a look at different logo printing methods and how they add flavour to printed sweets!
Hot Stamp Printed Sweets
You see the glossy writing embossed on a chocolate bar and candy wrapper? That shiny or matte print is produced by this method.
Hot stamping is a process that uses heated metal plate or die to stamp the coloured foils onto the packaging. It employs foil stamps to add a matte or metallic look on imprinted logo designs.
This foil based printing is applicable to a wide variety of packaging products including paper bags, boxes, plastics and leather. However, it is limited only to one or two colours. Each colour needs its own metal plate and prints separately.
If you’re short on budget but want a custom look for your product labels, availing a hot stamp service is a great alternative. It’s a cost-effective option that gives your brand a little glitter, making your promotional sweet more inviting and mouthwatering.
Ink Printed Sweets
Ink printing is a type of flexography, a form of printing process that utilises a flexible rubber relief plate. It can be used to print your label on different substrate like cardboard boxes, paper bags, plastic products and food packaging like candy wrappers.
It is also an affordable type of printing that works for printed sweets. Just like the hot foil printing, only one to two colours are recommended in this method. Each colour also needs its own rubber plate and requires to be printed separately.
Additionally, this process enables faster drying and faster production. This means it’s an ideal printing option for businesses that have a little fund and have a piling up list of promotional products that needs logo printing.
Screen Printed Sweets
Screen printing technology is another ink-based printing application that suits on varied types of product packaging. It works on different materials such as cardboard, sheet, metal, plastic, and glass, among others.
Compared to the first two printing methods, this one uses a film and a fine mesh screen to transfer an image onto the product’s surface. It can screen print up to three colours since it’s more precise and requires less movement when printing. Each colour is also printed separately and needs its own screen.
It is most often used for T-Shirt printing, but is also applicable for embossing logos on food product packaging like printed sweets. This logo printing technique is highly recommended for textured boxes because stamp printing would possibly crush or damage the product.
So if your promotional sweets are kept in a textured box, you might as well go for this printing technology.
Digital Transfer Ink Printed Sweets
Digital transfer ink printing or digital printing uses a heat transfer technique to press a computer file image onto a product. It is suitable for almost all types of materials including canvas, non-woven, cotton, PET plastic, and non-coated paper boxes and bags.
Of all the printing processes, it’s the only method that can use the four- colour process: Cyan, Magenta, Yellow and Black (CMYK), as well as pantone matching (PMS). These special features allow for a high-quality logo printing and a tight registration printing surface, leaving a more vibrant and crisp appearance.
Most promotional product suppliers cling into this method to imprint brand logo’s and tag lines that perfectly match any business’ corporate colours. It’s the best printing choice that can brighten up your chosen promo giveaway—be it biscuits, cookies, mints, and other printed sweets.
Logo Printing Explained
It has been said that good packaging makes the food taste better. That’s why the outer design of your corporate gift or marketing item really matters.
Make sure that your chosen promotional products provider utilises effective printing methods to make your brand stand out. Logo X is a trusted name in the promotional merchandise industry and realises the importance of quality printing.
We have a vast array of custom and personalised items that can be imprinted with your brand’s logo and message. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.