Accelerate and expand your marketing strategy by learning all about various coffee mug printing techniques.
In this article:
- Why Are Coffee Mugs a Popular Business Gift?
- Different Ways to Print on Mugs
- Show Your Logo’s True Colours on a Promotional Mug
Coffee Mug Printing | 5 Techniques to Showcase Your Logo and Images
Why Are Coffee Mugs a Popular Business Gift?
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Many companies choose to print promotional mugs, making them the most popular giveaways of all time. The reason for their popularity is simple. People love taking coffee breaks. They need something to sip their coffees, teas, hot chocolates, and whatever drinks they want in.
In fact, a study found people in the UK drink 95 million cups of coffee per day and 165 million cups of tea. It also showed an average British male gulps down 13 cups of coffee per week while females can drink 11 within the same period.
These figures clearly suggest British people are more likely to appreciate your brand when you give away mugs with a personal touch from you!
Compared to elegant flyers, for example, mugs tend to last way longer. In the process, it becomes a cost-effective marketing strategy.
To understand this, let’s do simple math. Let’s pretend a mug costs £5 to buy with a one-colour print. You bought about 100 of them, so that’s £500 worth of investment. It’s a lot of money, right?
Now think about this: a mug can last, say, 5 years tops. Each year, it creates 200,000 impressions. Instead of £500 capital, you are now spending only 50 cents for brand awareness.
You can’t expect everyone who sees the mug to be your customers, so let’s assume you convert 2% of these impressions. It means a single promotional item has the potential to give your business 4,000 new customers!
Consider printing mugs with your logo, so you’ll get long-lasting exposure because recipients get to see your brand every day.
Different Ways to Print on Mugs
Before you place an order from a promotional product supplier, it’ll help a lot if you understand how they produce promotional mugs.
There’s a wide range of choices. Below, we outlined different colour or logo printing methods used on coffee mugs.
1. Direct Screen Coffee Mug Printing
Direct screen printing is ideal for making simple designs on earthenware and bone china mugs. In this print option, the ink passes through a mesh or a screen.
The printer then applies a stencil to the stretched mesh. The little holes in the stencil will affect the final image that appears on the mug.
This colour printing method is also excellent for smaller designs and those that don’t demand extensive image registration and overlapping colours.
This method has its limitations, though. It can’t produce complex half-tone colours. It is better for low-budget printing.
2. Transfer or Litho Printing Custom Mug Printing
Transfer printing, also known as litho printing, is the age-old method of putting a print on bone china mugs or ceramics. Essentially, the image or design is litho-printed onto a special paper and then cover-coated onto the mug.
After coating, the print goes into a water slide transfer. The printer then applies it manually to the drinkware.
Compared to direct screen printing, this technique is a slower and more labour-intensive process, but it is more flexible with colours.
It is excellent on promotional mugs with average to large areas to print on. It can also print in four or more line colours, which requires very fine detail and tight registration.
3. Digital Photo Mug Printing
Digital printing is a process that prints an image or design directly on a specially coated paper. Similar to the transfer print process, it uses waterslide transfer to apply the image to the substrate.
It offers full-colour and permanent artwork look, making this an excellent method for wares that need images or texts in high quality.
This technique is perfect for working with photo or cartoon images on both earthenware products and bone china mugs. It’s not a great option for images with strong primary colours or coloured glazed ceramics.
4. Dye Sublimation on Promotional Mugs
Of all the techniques, dye sublimation is the best method that offers crystal-clear results and vibrant colours. This is because it uses organic colour dyes and utilises heat transfer to ink the desired artwork on the surface of the mug. It, therefore, ensures the design still looks brand new even for an extended period.
This quality printing method is suitable for promotional mugs that require accurate colour photographic reproduction. It also boasts of brilliant gloss print result and is environmentally friendly because it eliminates the use of harmful substances such as lead and cadmium.
5. Pad Printing on Promotional Mugs
Pad print technology is popular in printing logos on golf balls. The same thing, though, can work in etching an image onto other products like mugs.
It makes use of high-performance materials like printing pad, image build plate, and ink to create an outstanding etched design.
This system is applicable for creating logos on ceramic, glass, metal, silicone, and plastic mugs. It doesn’t work on earthenware mugs and other pottery-like products.
It’s quite similar to screen printing because it can print on curved surfaces. Pad printing can also take up to four spot colours or pre-mixed ink colours. It minimises the likelihood of unwanted image distortion.
Show Your Logo’s True Colours on a Promotional Mug
The fact people use coffee mugs every day make them an ideal promotional giveaway. They may be even better than other marketing materials. These include flyer or brochure, as well as business cards.
Not only that, imagine this: recipients get to sip their favourite drink from a cute mug while you get maximum brand exposure. That’s a win-win situation for you and your customers!
To make this happen, you have to invest in quality promotional mugs that can ultimately show off your logo’s true colours. Logo X values the importance of fine-quality print. We also offer a fine selection of coffee mugs and branded drinkware meticulously designed according to our client’s needs.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
How did coffee mugs promote your business? Share your stories in the comments section below.
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Editor’s Note: This article was originally published on February 14, 2017, and has been updated for quality and relevancy.