Find out why using printed polo shirts for your promotional campaign is still one of the top marketing strategies for successful brand recognition.
9 Reasons Why Printed Polo Shirts Work
1. They Get You Recognised
Printed polo shirts represent your business. If you use promotional clothing to identify your staff at a trade show, you make them recognisable even when they are away from your booth.
You also make your company stand out by having your logo embroidered on your shirt. And, by showcasing your corporate colours, passersby will immediately associate those with your brand and message.
Plus, shirts are a great way to get your organisation’s name out there. When you have an entire group of people walking around a venue with your shirt on, people notice and remember.
2. They’re Professional-Looking
If you want to make an impression to your recipient, give them these types of shirts as promotional items. Not only are they polished and stylish, but their more upscale look won’t relegate them to the back of the closet or just as gym wear.
A closet staple, this garment falls between the formal and outright casual wear. This only means it’s in the “safe” category—because there’s no right or wrong venue to wear it!
3. They’re Comfortable
People like to wear clothes that not only look good on them, but also feel great when worn. Make sure your shirts come in flattering fits and are cool to wear even during the warmest months.
These customisable items are great for promotion because they are offered in an assortment of styles and fabrics. If you give your recipients thoughtfully designed printed polo shirts, chances of them wearing your item over and over are high.
4. They Make an Impression
Company polo shirts are one of the top choices for uniforms. Having your staff decked out in a customised shirt is a great way to inspire camaraderie and create a unified image.
Wearing a uniform also keeps your team looking stylish and recognisable. Because they are easily identified, others will be impressed by the way your company presents itself.
This is a key factor in any organisation because your employees are the first people your customers see. When they are in the same attire, they are seen as engaging and ready to serve.
5. They’re Versatile
What’s great about printed polo shirts is they can be worn dressed up, dressed down, even on weekends. There are so many places where one can wear a polo, that it can have numerous exposures in a single day.
There is a multitude of colours, styles, and materials to choose from when looking for polo shirts that will complement your brand. Whichever you select, you know it will go well with jeans, shorts, prints, and even khakis.
These essential wardrobe pieces are also perfect for all four seasons, which means they are used all year round. And because they are worn outdoors, the number of impressions you get is much greater than when you give out a pen or stationery that just sits in a desk.
6. They’re Cost-Efficient
There are a lot of excellent quality printed polo shirts with embroidery you can get in bulk for a reasonable price. With the number of impressions a single shirt will receive over its lifetime, the return on investment is favourable.
The nature of this promotional item itself is cost effective because it travels with the recipient. Just like advertising through media, this medium is a walking billboard that makes your business known to a great number of people.
7. They Increase Brand Awareness
Everybody likes to receive free stuff, especially if they are useful and well-made. When you give out printed polo shirts as promotional items, you increase brand loyalty and recognition.
Shirts are also free advertising, because you instil your message to the minds of your recipients and those who encounter your product. Whenever they see your name or logo, they associate your company with your kind gesture.
When someone wears your shirt, he or she will remember your brand especially when the need for your product or service arises. Plus, those who see this item will be made aware of your existence and may become your next big customer.
8. They’re Effective
Custom polo shirts for business can outlast any other type of advertisement because of their longevity. When kept in good condition and frequently used, they last longer than magazine ads, TV commercials, billboards, and even banner ads.
Banner Ads Definition: These are image-heavy website ads that flash on the screen and often redirect you to the advertiser’s site when clicked.
Every time your shirt is worn, the wearer instantly becomes a walking advertisement for your brand. This can also be the start of a conversation, because people sometimes get curious and ask about the company.
This gives you an advantage because you know you are being talked about. Plus, it’s a guarantee people will remember your business.
9. They Work Overtime
The marketing potential of printed polo shirts is great because they are worn anytime, anywhere, exposing your brand to a number of people. Think of it this way: if a person wears your item the entire day, he or she has tapped people in the workplace, the gym, the grocery, the list goes on.
This just goes to show there’s no limit as to how often your name is seen and how many individuals encounter your clothing. Even when your recipient is just quietly seated in a train or standing at a bus stop, the item still manages to do its job of being visible.
Printed polo shirts satisfy a wide range of application, making them an effective promotional tool for any company. Choose from a large selection of colours and styles to complement your branding so you can impress your prospects and provide a greater likelihood of exposure.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
Would you wear a printed polo shirt if it was given to you for free? Let us know in the comments section below.
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