When it comes to branding and increasing sales, let your printed folders help you do the work.
What Makes Printed Folders a Good Promotional Idea? Let’s Count the Ways
1. Save Money to Pass on Savings to Your Customers
Printed folders can help you save a ton of money compared to other forms of advertising. Even better, it can work just as effectively as the pricier ones.
For any business, savings matter for a variety of reasons:
- You can add more value to your custom folders. For example, with your extra money, you can complement them with stationery or offer related promotional products.
- Additional funds can go towards more expensive aspects of personalisation. These can include visual or graphic design.
- You can pass on the savings to your customers. This makes you not only affordable but also competitive in the market.
2. Beat the Short Attention Span to Sell Fast
When you’re offering something to your clients, you want to hold their attention as long as possible. The goal is to make sure they’re still around when you’re about to share the most valuable points.
The problem is attention span is getting shorter. A Microsoft study back in 2013 revealed it lasts for only 8 seconds—much shorter than that of a goldfish!
Whether the comparison is reality or not is beside the point. What’s clear is consumers don’t have all the time in the world to pay attention to you.
This is where printed folders come in handy. With great graphics, you bring their focus immediately to the promotional product.
You can also use the design itself to tell the story about your brand or what you’re offering. You can even use it to initiate conversations with potential customers and pique their interest.
3. Make Conferences Efficient to Save Time
Conferences are no fun for some people, and that’s understandable. They may end up sitting there perhaps for an hour, practically doing nothing but listening.
If you don’t want your attendees to feel your conference is a snooze fest and ruin your company image in the process, invest in custom conference folders.
These custom conference folders in the U.K. can already include other necessary supplies: custom paper, personalised pens, and folder slats where they can keep handouts.
As you talk about your brand or share information, they can jot down notes. They can list questions for the open forum.
The slats ensure they won’t lose any valuable materials you’ve distributed. They won’t even forget your brand as you print out your logo and contact details on the paper’s heading.
All these will help make your conference time-efficient and even dynamic. You get to integrate your brand while the tools engage your attendees to participate.
4. Showcase Your Logo to Enhance Brand Point
When you talk about branding, logos won’t be far behind. They are certified attention catchers, but their real value lies behind their aesthetic appeal.
You can use your logos not only to make your brand stand out but also to drive its point. Take, for example, Amazon’s.
Its logo features the letters A to Z with an arrow that connects both, but do you know there’s something else? Yup, it features a smile, which means their job is also to make customers happy.
How about that of Coca-Cola, Guinness, and Cadbury? They are some of the most popular logo brands in the U.K. for a reason.
With printed folders, you gain one more venue to display your logo and tell your target market what you can do and offer with hardly a word.
5. Organise Your Team to Curb the Chaos
Chaos hurts the company in more ways than one. It’s one of the reasons the Japanese have a concept called kaizen.
What is kaizen? It is a Japanese philosophy that focuses on continuous improvement.
You can lose important information or, worse, share intel to the wrong people. It can decrease your productivity and efficiency, which can affect customer service.
It can disengage employees, who don’t thrive well in clutter. Disengaged workers can be liabilities in the long run.
Many offices these days choose to go paperless, and that’s a noble cause. They are, however, less likely to scrap all types of paper forever.
With custom folders, you can decrease the clutter and boost the organisation. What’s more, it sends a nice message to everyone who sets foot into your business: you are all professionals.
6. Use Printed Folders as Gifts to Build Goodwill
You can definitely use printed folders as corporate gifts to your employees or even VIP clients. For example, you can customise them to be spring bound or leather bound.
Then you can match your folders with other promotional items, depending on the industry you’re in. Folders can go well with printed bags.
You can give them to welcome an employee who is new to the business. It can include all marketing essentials to make a sale, such as brochures and catalogues.
7. Make a Statement to Impress Your Customers
Here’s the truth: you have only one chance to make an impression. You want to make the most of it as much as you can.
The likes of custom conference folders in the U.K. help you make a statement to wow your customers. Use them to enclose your direct marketing materials.
Give printed folders away as additional freebies during trade shows and other similar events. You can impress them with the extensiveness of the design and feel of your printed folders.
These custom folders in the U.K. can surely do more than keep papers. They can help build a brand and make the right impression.
They are also cheap promo items with a potent marketing power, making every penny you spend worth it. Don’t waste your chance to make them look good, though.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
Do you have other ideas about how to make printed folders stand out? Share them in the comments section below!