Learn more about why giving out personalised pencils remains an effective promotional strategy for boosting your business and building brand awareness.
Personalised Pencils and Why They Work
1. They Are Cost-Effective
Handing out personalised pencils or even custom pencils with a logo is an inexpensive marketing tactic you can use if you have a limited budget for your advertising needs. The cost per impression for this promotional item is very low, making it an economical alternative to online or traditional media advertising.
There are companies that charge under £17 for 50 cheap personalised pencils. You will be able to buy hundreds and even thousands of these and still be charged a low rate.
It’s definitely more affordable than direct mails, radio ads, and TV commercials. If you are looking for a low-cost marketing strategy that promises a good return on your investment, you will want to consider having some pencils personalised.
Direct Mails Definition: These include a wide range of one-on-one marketing materials like catalogues, brochures, newsletters, and postcards.
2. They Are Functional
There are many custom items, like caps, shirts, and bottle openers, that are very handy to have around. However, how often do recipients really use them, if they use them at all?
When selecting a promotional product to advertise your brand, you will want something your target audience won’t just throw away. Personalised pencils with your company name on them are great promotional items because everybody uses them one time or another.
Even if they aren’t immediately needed, they will definitely find a place in any desk or organiser. This is because pencils are tools used almost daily by professionals.
Since they are used for taking down notes, ideas, and messages, you know they are never neglected. Just like personalised pens, they are essential home and work accessories people use on a regular basis.
3. They Are Easily Modified
The great thing about individual personalised pencils is they are available in a variety of designs and styles that can be identified with your brand and image. You can choose from multiple options and colours that will match your campaign.
Most pencils are engraved with the brand name or logo, contact details, and website. Sometimes, a slogan or message is also included.
The goal is to leave a solid but subtle impression. After all, a promotional item is a physical and professional representation of your business and what it stands for.
Plus, its size and weight make it very easy to give out during trade shows, conferences, and social events. This makes it easier for your company to hand them out in bulk in order to attract new customers and satisfy existing clients.
4. They Have a Long Life Cycle
A unique and attractive promotional pencil can serve as an effective advertising material because of its possibility to be viewed multiple times in a day. In fact, exposure can last for months when used to its full extent.
With great visibility, people are exposed to your brand and message for a long time. Because the name is instilled subconsciously in the mind of your recipients, you do not have to invest in any other marketing or promotional campaign for a number of weeks.
Even when your pencil is misplaced or borrowed, you know someone else is looking at your company’s name, logo, or slogan. This increases brand awareness and recognition while providing great value to the user.
5. They Leave a Favourable Impression
Even with the advent of digital marketing, personalised pencils still have a powerful effect on consumers. If you give existing and potential clients something useful and free, they are likely to trust and remember your business for a long time whether it stays in their possession or not.
When a promotional material is useful to a person, he or she tends to remember your name. And sometimes, the gesture of a complimentary gift will compel your recipient to reciprocate.
Even if you give out a pencil at business meetings, you can expect your generosity to be appreciated. Everyone likes free stuff, especially if it is practical.
You can also give this out to employees to show recognition and let them know you value their hard work. It not only shows appreciation and gratitude but also leaves a lasting mark on your people’s mind.
6. Personalised Pencils Are Creative Alternatives to Business Cards
Business cards go a long way. But do people still really collect and keep them?
While not obsolete, business cards are still a thing of the past. Over the years, companies have gotten more and more creative as to how they are going to promote and market their brand.
With custom pencils, you get to sell your brand and showcase your information in a more fun and unique way. Plus, people don’t just throw them away unlike calling cards, postcards, or flyers that don’t really serve more than one purpose.
7. They Get Your Brand and Message Across
If you want to proudly display your brand’s name, logo, and message, a personalised pencil will do the trick. It is often used and almost always visible.
In fact, an average pencil has many different users. This type of promotional item gets borrowed several times, exposing your company in one’s subconscious.
When it isn’t returned, it goes everywhere. Many people will see your name, making it free advertising.
8. They Have Recall
Sponsored ads and TV spots have recall, but they are easily forgotten by the average person. Once they are out of sight, a person’s attention moves on to something else.
What makes personalised pencils work is their usability. Each time they are used by your recipients, they are reminded of your brand and service.
While your user may not need your product or service at the moment, he or she might develop a need for it when the time comes. This is because a constant reminder guarantees greater visibility.
Plus, your company will surely be at the forefront of your viewer’s mind if the item is used on a regular basis.
9. Custom Pencils Are Classic
Anything old-school is in, and people love nostalgia. Pencils are an enduring throwback to simpler times — no matter how much we’ve come to rely on our gadgets, we still turn to pencils for one reason or another (and it makes us feel good to do so).
Play on your potential customers’ sense of nostalgia by handing out classic personalised pencils in wood. Even simple custom pencils with a logo have an impact.
Promotional pencils have a unique way of appealing to both your market’s need for function and sentimentality. Not bad for an item you can purchase in bulk for practically a couple of pennies.
Because of their usability and functionality, personalised pencils have a great return on your investment. They not only make an impression, but are also effective in gaining significant recall and brand recognition.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
What other promotional items do you want to know more about? Let us know in the comments section below.
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