Get the inspiration you need to boost your business using personalised coasters!
In this article:
- Why Use Coaster Marketing for Your Business?
- Design Your Own Coasters to Promote Your Business
- How to Design Your Own Personalised Coasters
11 Ways to Use Personalised Coasters for Your Business
Why Use Coaster Marketing for Your Business?
A lot of marketing and advertising messages try to reach audiences when they’re least receptive to them. For instance, people tend to tune out or skip ads that appear over the radio, TV, and the Internet.
Coaster marketing is effective because it gets people’s attention. Coasters are often used in settings where people are more relaxed and in good spirits.
If you’re wondering, their practical use is to prevent condensation from dripping onto surfaces and protect them from scratches.
During their idle moments of waiting, people tend to check out their coasters. They also have to glance at it each time they set their glasses down on it. Aside from being useful, these are tangible marketing tools they can touch, read, and even take home. It’s also very natural for people to receive coasters as gifts in various settings.
Design Your Own Coasters to Promote Your Business
Let us share with you 11 different ways how you can use personalised coasters to promote your business. You may even find the inspiration you need to make your own coasters more creative and engaging!
1. Promotional Giveaway
One of the best ways to use personalised coasters is by turning them into your promotional giveaway. You can leave this behind with your clients as a souvenir, or use them as giveaways during your company events.
Your recipients can surely put them to good use. Even better, they’ll always remember your brand whenever they use your coaster.
Aside from having your logo as the coaster design, you can also tell your story through it. Connect with people through your brand and product stories. Take advantage of the printing space, but keep your message short and sweet!
2. In-Store Marketing
Even when people are already in your store or office, you can still market to them. Personalised coasters are also great as in-store marketing materials because of their subtlety.
You can encourage your customers to come back when you put this message in the coasters they use. When your own employees use your company coasters, they also become your advocates.
You can even add in interesting facts and trivia questions related to your business so people can learn more about you.
3. Coaster Business Cards
With all the printing space that coasters offer, they can double as your business card. Deviate from the traditional business card format and you’ll stand out with this innovative marketing tool.
Aside from your contact details, you can also put in your logo to increase recognition and recall. With this kind of design, your business card won’t stay out of sight and out of mind.
4. Collectable Coasters
Personalised coasters are also great collectables. These are especially appealing to long-time customers and coaster collectors.
Create and design custom coasters you can sell or give away as purchase rewards. Though coasters are not high-end products, you can turn them into trademark items that represent your brand.
5. Event Invite Coasters
Instead of giving away flyers for your events and announcements, print them on coasters instead. Your target market is more likely to be receptive of items they can reuse.
An event invite coaster serves a double purpose, making it a win-win item for both you and your invitee. Their regular exposure to your coaster invite also increases their recall on the details printed there.
6. Feedback Coasters
Save your resources by using coasters as your feedback form! This is a convenient way for people to let you know their thoughts. Plus, you’ll get their feedback immediately.
Both positive and negative feedback is important so you can improve your business. With feedback coasters, you can make this communication channel easily accessible to your valued patrons.
7. Interactive Coasters
Turn your personalised coasters into fun games and conversation pieces. You can print in games such as a mini-maze to keep your customers entertained. Another idea is to turn the coasters into heads-and-tails game pieces that can help people make decisions.
Make conversation pieces out of your personalised coasters by printing fun and witty questions or conversation openers on them. You’ll make a good impression with your interactive coasters as they keep people occupied and engaged.
8. LED Coasters
LED coasters are eye-catching marketing tools you can use for various initiatives. They’re great for dinner parties, block screenings, and your employee nights out.
Through its LED light feature, it will be easier for people to see your branding even in the dark. This can also assist them by giving a bit of light in dark environments such as the movie theatre.
LED coasters not only make your brand stand out, but they also offer practical and decorative features your recipients will surely appreciate.
9. Personalised Coasters
Show your appreciation for your loyal customers and employees with personalised coasters. Print out your recipient’s name or favourite quote on the coaster’s surface to really make it personalised.
Give your coaster gifts to customers who answer your feedback survey or to employees as tokens of appreciation. Aside from promoting your brand, you can also foster brand loyalty through your personalised coasters.
10. Greeting Coasters
Express your well-wishes through personalised greeting coasters. When you show genuine care for your clients and your team, you’ll be able to build stronger relationships with them.
You can turn coasters into thank-you notes for clients who did business with you, or print a congratulatory message for different milestones on them. Add a personal touch by signing them personally before sending them. This thoughtful gesture conveys your genuine care and it will surely be well-appreciated.
11. Puzzle Coasters
Make your marketing style more interesting with puzzle coasters. You can turn this into a fun game your recipients can play and enjoy while still promoting your brand.
If you have a restaurant business, provide puzzle coasters along with your customers’ drinks. They can form these puzzle pieces together to reveal your logo or a special message. This way, they’ll have something to keep them occupied while they’re waiting for their order.
Puzzle coasters can also add more fun to your company events. When playing team building games, you can use them as props.
All it takes is creativity, and you can create something fun and engaging with your promotional product!
How to Design Your Own Personalised Coasters
1. Determine Your Goal
What is your purpose for running a coaster marketing campaign? You need to define this first as this will dictate the direction your campaign and designs will take. You can use coaster marketing for the following:
- To increase brand recognition
- To invite customers to patronise your business
- To serve as an invitation to follow you on social media
- To build relationships with internal and external groups
2. Get to Know Your Target Market
Do extensive research on your target market. Find out their pain points, their desires, and what catches their attention.
This way, you can present your personalised coasters in a way that catches their interest and influences their perception of your brand.
3. Write Your Copy
Before creating your design, craft your copy first. Your messaging is important, and you can always work your design around it.
Make sure your copy doesn’t look crammed within your printing space. Having a concise but meaningful copy is the best way to go.
4. Design Each Side of the Coaster
Make sure you put designs on both sides of your personalised coaster. You can go for an identical artwork on both sides, or a different design for each side.
Your design should complement your messaging, as this is often what catches people’s attention first. It’s good to fill up both sides with design and messaging so whichever way people use the coaster, they’d still get your message.
5. Add a Call to Action
It’s always good to leave a call to action for the recipients of your promotional products. You can ask them to follow you on social media, try your newest product, or reach out to you for more details.
Never miss an opportunity to provide your recipients with a way to learn more about your business!
With personalised coasters, you can promote your business effectively while leaving behind a useful promotional product. This adds value to your recipients and helps you make a favourable impression on them.
When you create and print your own coasters, keep these tips and marketing tactics in mind. Through these, you’ll be able to maximise the advantages of coaster marketing to boost your business.
Make sure to talk to a sales representative so you can get the best deals on buying promotional giveaways in bulk.
How will you use coaster marketing for your business? We’d like to hear from you in the comments section below!
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