Is giving away custom pens still on your list of promo items? If so, then we’re glad to know that! Read on to learn why you really should be giving away custom pens!
Promotional Pens | Reasons They Are Still the Best Promo Item
Pens are definitely usable at work, school, or even at home, primarily because people still write things using pens. Not only that, they can last several months of use, or until you consume all the ink.
Purchase pens in bulk and customise them with your logo or brand colour that will serve as a reminder to your clients about your company.
2. Come in Different Grades and Styles
Giving away pens as a promotional item is not only limited to being reminiscent of your brand’s flavour, but you can also make it unique with different styles or pen types. Your clients may find this writing instrument their personal choice where design matters.
Aside from that, your prospects use pens when signing contracts, completing important documents, and travelling — where they may feel proud at some point to show off a personalised pen with a distinctive style.
Every time clients use this writing instrument, your logo will constantly remind them of your brand, which can create a long-term memory that may last for a lifetime.
There are manufacturers who produce pens made of sustainable bamboo, recycled plastic, biodegradable cornstarch, and recycled paper. Like the usual plastic or metal pens, this eco-friendly type can also be customised to fit your brand’s image.
This is the perfect giveaway for prospects who are advocates of going green. Other potential customers may not mind using eco-friendly pens, too, because it poses less harm to their health and the environment.
Not only are pens highly usable, but they are also cost-effective. You can buy them in bulk at an affordable price.
Their price varies due to style and materials used though, but they can still be really cheap.
You can also choose one with a steeper cost and create an exceptional premium item out of them for your brand, but buying them in bulk still won’t break the bank.
5. Are Like Business Cards
Business cards contain your contact information as a way to introduce your business to your prospects. Promo pens can also work the same way. You can place your email and website, phone number, address, logo, or company name onto the pens.
This turns a simple pen to a powerful marketing tool your potential clients will often have on them. Business-minded people usually carry a pen with them because they know they may have to write something down anywhere they want to go.
6. Can Be Shared
Whether at school, work, or home, people pass pens around because they can be conveniently shared with everyone. This allows your brand to get extra exposure to a lot of people surrounding your target market.
In some cases, others who like the style and grade of your promo pen would ask the person you gave the pen if they can keep it. This creates a “likeable” image of your brand to these people.
7. Longer Brand Exposure
Unlike TV or billboard adverts where people can only see your brand for a few minutes, promo pens can last for several months, which also extends your brand exposure by a longer period. On top of that, those who use pens on a daily basis will not easily forget your brand because you remind them every day with the pen.
8. Easy to Remember
A study showed that people easily remember writing instruments in terms of material possessions. Among the respondents, 54% recalled owning some number of pens.
A promotional item that is easy to remember can help increase your brand recognition as people will also track in their memories as to where they got the writing instrument. It also increases the anticipation of your potential customers to get more promo items from you, especially if they purchase from your store.
Brand Recognition Definition: It is the extent to which potential customers can identify a business through the brand’s advertising campaign, packaging, tagline, or logo.
Aside from a pen’s usefulness, this writing instrument is also handy for both travellers and non-travellers because they can conveniently carry it. People can keep it inside their pockets or bags or pin it into a planner or notebook, which adds to the reasons why your prospects may like this as a promo item.
Metallic pens are not too heavy either, and you can still easily carry them just like those made of plastic.
10. Helpful When There Are Many of Them in a Place
Multiple pens are helpful in your office or at school or at home because your potential clients can scatter them around areas that need them. For example, in an office, they can place these writing instruments inside the drawer, in a pen holder, or even display them on a table without looking really messy.
Having them scattered in various areas makes it convenient for people to write something without having to go to another area just to get a pen. This also scatters your brand exposure to the different areas of a place where visitors may see it and learn about your business.
11. Come in Different Ink Colours
Aside from the pen’s style and design, you can also customise the colour of its ink. Coloured inks are helpful when people simply want to write in different colours or want to use the colours as a marker for a written document or a file.
The possibilities of using pens with coloured ink are endless. If you choose to distribute this type of writing instrument, make sure it matches your brand’s vibrant theme and personality.
Don’t forget to download, save, or share this handy infographic for reference:
Find out the reasons why pens are still the best promotional item in the video below!
Promotional pens are an excellent addition to your promo item collection because they provide many benefits that working individuals, students, or people at home can take advantage of. Get creative with customising these writing instruments and make your brand more memorable to your prospects.
What other reasons why promo pens are the best promotional items can you add to the list above? Let us know in the comments section.