For the past few years, the use of promotional products has played a huge role in business marketing. Several brands invest in such items to create a buzz around their name, gain customers loyalty and generate more sales.
The good news is that these imprinted gifts will still hold a spot in every marketer’s checklist this year and beyond. Their ability to encourage repeat business and inspire interest shouldn’t be taken for granted.
So if you’re close to abandoning the practice of utilising promo products, better drop the idea! You’re just going to miss out a lot of awesome opportunities if you do so. You wouldn’t want to stay behind your competition, after all.
Now’s the time! Capitalise on these customised items and for sure, they will help you make the most of your marketing budget.
Here’s a list of the hottest promotional product trends that can get your brand noticed and win everyone’s heart.
Trend #1: Technology Products Will Never Get Old
In today’s fast-paced digital world, it’s necessary to realise the significance of technologically advanced promotional products.
Sure, you can promote your company with the same old goodies like pens, keyrings and notepads. But you can’t stand out from your competitors if you focus on them alone.
You should also consider technology-forward items and the Bluetooth-enabled ones. Wireless items, in particular, including fitness trackers, speakers, headphones and other phone or computer accessories will surely appeal to the tech-savvy people.
Trend #2: Environment-friendly Items Will Still Matter
According to the Advertising Specialty Institute (ASI), 42% of consumers have a favourable opinion of advertisers that distribute sustainable goods.
Since most people care about the environment, your brand must be socially responsible too. Show everyone that you’re committed to producing quality products without harming the environment.
Haven’t tried going green in your marketing campaigns? Well, it’s high time do it! There’s a lot of eco-friendly items to choose from. You can either go for recycled bags or umbrellas, pens, stationery and other green promotional products.
Trend #3: Priceless Experience Will Become a Thing
Marketing to millennials? If yes, then you should take note of one thing. This generation values experience more rather than things.
In fact, a PWC study found that 52% of consumers aged 18 to 34 spend more on experience-related purchases such as travel and entertainment.
This means you should add more spice to your promotional campaigns and not just give out plainly printed products per se. Think of marketing gimmicks that will enhance the marketing prowess of such promo gifts. You can wrap them beautifully to give recipients a memorable unboxing experience.
Trend #4: High-Quality Items Will Not Falter
Customers’ expectations on a brand can become extra demanding year after year. That’s why you should get creative with your marketing and of course—employ high-quality customised items.
Going back to trend # 1: high-tech items can appeal to a wide variety of audiences… and so does higher-quality promotional products. Anything that’s made with fineness will make recipients feel more valued.
Our point: pick products that will offer great value and will set you apart from the competition. Yes, they’re more costly than the traditional ones but they can deliver long-lasting exposure to your brand. Among the top premium promo item choices include branded bags, jackets, electronic gadgets, and more.
Time to Jump on These Promotional Products Trends!
If you’re really eager to push your business forward this 2018, learn and embrace these emerging promotional product trends.
Remember to include techy items from your marketing checklist. Consider eco-friendly products, too.
Also, make sure you match such gifts with a priceless experience. And lastly, never think twice about giving away high-quality promo items.
Jump on these trends now to put your name in the positive and different light!
At Logo X, we carry a large selection of corporate giveaways and business gifts that touch these four trends. You can choose from luxury pens, electronic products, gadgets, music players and headphones, bags, and sports bottles, to name a few.
To learn more about our company and full product line, visit www.LogoX.co.uk. You may contact a Logo X associate at 0207 101 0722 or 0161 875 2500 for speedy transactions and inquiries.