Do you have an upcoming trade show event listed in your company calendar? Well, you better plan ahead and start preparing. Contact your trusted promotional merchandise supplier ASAP and purchase a promotional item of your choice.
We all know that custom and imprinted giveaways can add swag to trade exhibitions, fairs or expos. Let’s put it this way. Have you heard a word of dismay from marketers saying that such freebies failed to drive traffic to their booths? We guess not.
They’re known for sparking attendees’ interest and generating a large number of viable leads or customers. They can undoubtedly charm everyone and captivate their eyes in a swift and unexpected way.
But let’s talk real here. Sometimes, charm and appeal aren’t enough to win a spot in people’s mind. Sure, they may find your trade show gift adorable. But does it serve a purpose? Or does it leave an impact to your recipients?
There’s a lot to consider besides panache and charisma. Although there’s not a standard law that states which item you should choose, knowing other buying factors helps.
Below are some relevant questions that you need to ask yourself when choosing a valuable trade show giveaway.
1. Is your promotional item relevant to your company or audience?
Of course, it’s necessary to pick a logoed product that complements your company, product image, and target market. Items that share your branding story are a great conversation starter. They create more potential for word-of-mouth marketing, allowing people to check out your booth.
Say your fitness club signs up in a body expo or wellness event. You have to find a product that’s relevant to your brand and useful for the audience. How about stacking assorted sports bottles, sweat bands or drawstring bags on your booth table?
The selection is actually limitless. You just have to carefully decide on what giveaway to give so you can shake up your promotions successfully.
2. Does your promotional item offer practicality and convenience?
This question supports the first one. Who would want to receive a trade show item that’s not even useful to them? See, it’s easy to select a promotional gift to event goers when you know about the people attending an event.
It also makes sense to choose a freebie that’s not difficult to bring home. Remember, most attendees usually travel to trade fairs via plane or car, depending on how far the event is from their location. So it’s a little hassle to carry something that will add up to their load.
We’re leaving you with a rule of thumb. Stock a pile of giveaways that’s not only practical but convenient as well.
3. Is your promotional item unique from other exhibitors?
If you really want to keep visitors coming to your booth, consider a freebie item that’s different from other exhibitors. Play with your imagination and purchase a promo item that fits the audience’s needs in a unique way possible.
Instead of going for a typical sports bottle, why not pick a drink ware that’s equipped with a special function? A water bottle with a portable speaker, for example make an exceptional gift choice. Give this to winning participants who joined in your trade show contest.
The more your giveaway stands out among others, the more chances for people to remember your brand vividly.
4. Does your promotional item fit your budget?
All of the above questions boil down to the most important question: does it match your budget? Yes, you might have figured out a flashy item. But then you’re pocket has gone half empty for the next corporate events.
Be wise with your purchases and ensure that everything stays within your budget. Whether your company has an allotted budget of £2 or $10 per person, what matters is its relevance, uniqueness, and functionality.
Dig a little further. We’re sure you’ll find the best trade show gift that’s within your price point.
Master the Trade Show Giveaway Game!
It’s possible to master the trade show giveaway game if you choose to remain guided by these questions.
Is your promotional item relevant to your company or audience? Does your promotional item offer practicality and convenience? Is your promotional item unique from other exhibitors? Does your promotional item fit your budget?
Ask these to yourself and you would find it easy to think of a custom item that can add swag to your trade show event.
Logo X offers a wide selection of promotional products and corporate gifts that will look great on your booth table. We have electronic items, sporting goods, executive gifts, and a lot more. All of these can take your logo on for maximum exposure.
To learn more about our company and other product offerings, browse through www.LogoX.co.uk. You may also contact us at 0207 101 0722 or 0161 875 2500 for orders and same day quotes.