If you want to compete in the market, do it impeccably with these creative marketing ideas.
In this article:
Creative Marketing | Learn How Companies Use Unique Promotional Products for Their Campaigns
Take Your Promotional Items to the Next Level with Creative Marketing
There’s no better time to create creative marketing ideas than today.
As a business owner, you can’t get yourself stuck in the same old advertising products and giveaways. Remember, the tastes of your target audience continue to change, and tends to do so at a rapid pace.
Take, for example, a 2018 packaging design survey done by Paper and Packaging Board. According to it, an overwhelming 72% of the consumers said the design of the package can influence their buying decision.
Creative products can be an excellent tool for experiential marketing. They help develop an intimate visual experience for your consumers, and in the process, people will start talking about you.
From this, you are more likely to reach your goals, which can include:
- high revenue
- new customers
- sales opportunities
It doesn’t matter whether you’re a small business or a stable enterprise. You deserve to enjoy the benefits of using unique products for promotion.
To do that, though, you need a more thorough creative process.
Start creating by utilising cutting-edge and beyond-the-usual marketing strategies. These can breathe hype around your business.
Take the time to research innovative ideas.
If you’re too busy to do it, don’t worry. Logo X can provide you with some marketing solutions.
Experiential Marketing Definition: A marketing strategy that allows the consumers to immerse themselves into the product. These can be through a variety of ways. Examples include tactile feedback and the engagement of the different senses.
Mix Creative and Marketing with These Promotional Products
Integrate these one-of-a-kind creative promotional products into your marketing strategy.
To further help you, we give you some real-life stories. See how other companies use these unique products in their campaigns.
1. Yoga Drinking Straw
Straws are some of the most common items in the world, so you’re wondering how you can make them unique…
The answer is personalisation. You can customise a straw by adding your logo or any promotional image on it.
Unique functional products such as this are a great fit for outdoor events. These can be school fairs, company outings, and fitness programmes.
If you’re looking for an example, here’s one from a yoga studio in China. The centre partnered with a juice bar, which then used this personalised bendable straw.
You can get two important lessons from this advertising strategy.
First, you can use even the most typical items as unique promotional products that drive a point. Second, you’ll learn how to maximise your exposure by partnering with related brands or industries.
2. Alzheimer’s USB Drive
A brilliant creative marketing idea to put your brand out there is to combine a promotional product with a cause.
For one, it’s a way of saying thank you to your customers for supporting a charity or mission. Second, the product increases their brand retention.
Most of all, it appeals to emotion, and this is a powerful force for buying decisions. To illustrate the impact, you can learn more about the story behind USB memory sticks used by Alzheimer’s New Zealand.
The organisation’s eraser-shaped flash drive wanted to remind everyone of the importance of their memories.
The feedback was positive. Since the item opened people’s eyes about the disease, it means the USBs (and the organisation) succeeded in their purpose.
Customise this storage device according to your specific event or campaign to gain the same traction and interest from the public.
Make some noise about your promotions by giving out personalised USB drives and aligning it with a worthy cause!
3. Toilet Notebook Paper
Who says a notebook is only a writing pad?
The School of Visual Arts proved its sheets also offer multi-functional utility as toilet papers, napkins, tray liners, and sugar packs.
These unique promotional products voiced out the institution’s campaign, which is to encourage people everywhere to “think.”
Our point here: adapt the concept but not the product itself.
Turn a traditional promo item into one of your creative marketing strategies. Introduce a special function or feature that’s not even conceivable in the first place.
Make the impossible possible like what these notebook paper “think” campaign did!
4. Barbell Weights Frisbees
Do you have a long list of clients to please? Here’s some good news if the majority of those are pet lovers.
There’s one promotional giveaway that can cater to your pet lover clients: Frisbees. If you think this freebie is a bit drab, grab some idea from Iams’ barbell weights Frisbees.
These fitness-inspired Frisbees can make everyone’s furry friends stronger and healthier. When you give something unique like these, you will surely stand out from your competitors.
It’s still best, though, to think of an original design so your business will not appear as a copycat.
Make your business a crowd favourite with the help of these likable pet-friendly Frisbees!
5. Stain Remover Packets
Are you looking for promotional products that can make your brand a household name? Perhaps Vantage Detergent’s stain remover can amp up your imagination.
No matter how ironic it looks, this packet’s ketchup-stain look complements its tagline “Stains. Hard to avoid, easy to remove” well. The takeaway here is for you to touch your product’s purpose in a comic way.
This marketing strategy provides you with two benefits.
One, you can attract the attention of consumers in a competitive market. Two, it will help you create long-lasting impressions.
Make your marketing campaigns hard to forget through impressive personalised items like these stain removers!
Squeeze Those Creative Juices!
Competition among businesses gets tougher by the day. Marketers should no longer rely solely on content marketing or social media.
Don’t sit there and let success find you. Instead, chase it and squeeze those creative juices.
If you need some help in awakening your creativity, let these extraordinary promotional products lead you to the right path. At Logo X, we don’t only offer standard promo items — we also do customisations according to your requests and specifications.
To learn more about our company and full product selection, browse through www.LogoX.co.uk. You may also speak now with a Logo X representative at our London and Manchester offices on 0207 101 0722 or 0161 875 2500 for faster inquiries and same day quotes!
What are your favourite creative marketing ideas and promotional products? Share them in the comments section below.
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Editor’s Note: This post was originally published on September 5, 2017, and has been updated for quality and relevancy.