If you’re unsure where to begin in marketing an event, learn from these FAQs!
In this article:
- Why Do You Need to Market an Event on Social Media (Facebook, Instagram, and Twitter)?
- What Are Some Ideas for Marketing an Event?
- How Do You Set up a Venue for Your Event?
- What Are the Do’s and Don’ts of Marketing an Event?
Marketing an Event | Everything You Need to Know
Why Do You Need to Market an Event on Social Media?
Social media is a powerful channel for advertising and marketing an event today. The three most used social media platforms are Facebook, Instagram, and Twitter. These platforms play an important role in people’s life events which makes them an interesting opportunity for you to market. It also allows you to reach out to more than your target audience by just utilizing this advertising area.
What Are Some Ideas for Marketing an Event?
If you’re all over the place because you don’t know where to start to market your event, here are some ideas to consider:
Utilize promo items in marketing your upcoming event. They don’t just tell people about what’s coming but will also promote your brand in general.
We mentioned earlier that social media (Facebook, Instagram, and Twitter) is very effective in connecting to your target market. You only need to know how to use each platform efficiently to make sure everyone knows what’s coming.
It’s also important to create blog posts, website copy, or infographics to add more quality to your event marketing. This includes working on your rank on Google using effective search engine optimization practices so people can easily search for your event online.
If you don’t have a YouTube channel yet, create one and promote your event there. Using videos and posting them on YouTube also help generate more traffic to your page, increasing more potential clients to come to your event. Make sure the video caption is catchy and the video itself is of good quality, inviting, and fun.
Since you’ll be promoting an event, it’s wise to invest in pre-event photos to create hype for the event. You need to create great, inviting, happy, and fun visuals to attract potential customers. Hire someone, or a team if necessary, to handle the production.
How Do You Set up a Venue for Your Event?
Your venue is the most crucial part of your promotional event. You have to make sure it catches the eyes of every guest. You can follow these three effective tips in selecting the right venue:
Use Other Places
You don’t have to settle with setting up an event in your place of business if you feel like taking it outside and have the budget to spare. Go to major tourist sites or downtown business areas, to ensure you can get a good venue. Choose a venue that’s just the right size for your number of guests — too big and you’ll end up spending a lot on decor lest it looks too empty while a venue that’s too small will just be too uncomfortable for everyone.
Make Video Teasers About the Venue
Prior to the main event, release a video teaser about the venue alone, containing the “behind the scenes” preparation. This creates excitement for the event since your guests will be able to see all that’s in store for them. They will also see and appreciate your efforts in prepping the venue, which makes them feel really valued.
Introduce People “Behind the Scenes”
Aside from letting people know about the venue, you should also give them a sneak peek of the event team and suppliers. If you’re hiring well-established and popular event managers and suppliers, people will surely flock to your party.
What Are the Do’s and Don’ts of Marketing an Event?
One more thing to note in marketing an event are the do’s and don’ts.
- DO hire specialists who really know their craft and have a significant amount of experience in the events industry, whether you’re talking about the people who’ll do catering, decorations, or even your DJ. This increases your chances of having a successful event.
- DON’T do everything by yourself because you can’t do all of them. Aside from that, trying to cover everything by yourself is very difficult and can affect your focus on entertaining potential clients.
- DO implement a strict timeline with the preparation of your event. This ensures that your venue and the staff are on the same page in terms of timing.
- DON’T conduct the activity without proper corporate event planning. This can lead to forgotten items, a miscount of guests, and a lot of unnecessary stress.
- DO stick to your budget. Strategize so you can maximize your budget. Make a list of the items you really need to ensure you cover them all.
- DON’T cut down your budget to save. Although it can be wise to cut some, it wouldn’t if it affects the satisfaction of your guests. For example, if you’re thinking about not including appetizers or lunch to save some money, this can lead to unsatisfied or unhappy guests. Prioritize what you really need to spend money on, such as the venue and food.
Lastly and the most important factor is your target audience. Do think of them. Who do you want to come to the event? What is the activity for? Choosing the theme or concept of the event and your target audience always go together.
Don’t expect that all the people you want will really come because you’ll only be setting yourself up for disappointment. Instead, think of it in a positive way that although not all of them can make it, some people from outside of your target market may come and might become interested.
Marketing an event takes a lot of planning to make everything perfect. It is also important to understand that you can’t cover everything by yourself and you need to divide and delegate the work. Apply what you learned from these FAQs and become successful at promoting an event!
What other questions do you have in mind about marketing an event? Share them in the comments section!