No matter how great and useful your services or products are, you can’t turn them into sales or money if people lack awareness about your brand. Promotional Pens help with branding and even creativity required to build your company’s reputation in the market place.
There are several ways to get your business name known across the industry. One effective way is by using promotional pens. These tiny marketing gifts have the power to keep your brand at the top of your customers and prospects’ minds. Yes, they might be small in size, but their marketing value is one of a kind.
Promotional pens hold a huge advantage over other promo items because people can bring them anywhere, and at any time of the day. They also provide an inexpensive advertising option, which makes them an ideal corporate giveaway.
To help you maximise pen’s potential as a marketing item, we’ve listed three different ways on how to use them more effectively.
Pull Out Banners
Pens offer a handy, lightweight and low cost feature that can make any brand stand out. Their compact size is something that businesses should all take advantage of. Since they are easy to carry, might as well turn them into unique and interactive banners.
Promotional pens that are designed as pull out banners take the brand recognition a step further. They don’t only aid recipients in their daily writing tasks, but also provide them with valuable information.
The scrolling design of banner pens triggers instant attention. It gives end users access to a wealth of information without taking up a lot of space. This special feature allows you to promote your brand and convey your message in one small paper scroll.
For increased value and usage of these pens, it’s best to present information that is useful for everyone. Some banner message ideas are calendars, timetables, product description and details, quick reference guides, and other visuals like pictographs and maps.
If you’re looking for an economical way to get your message across and make your brand write off the competition, then go for these custom banner pens.
Tablet and Phone Stylus
Besides the pull out banners, there’s one more revolutionary design that can fulfil anyone’s writing needs: stylus pen. This type of pen satisfies both the digital life and writing experience of every user, allowing your brand to create a deeper connection with your customer.
Since most people own a mobile phone or tablet nowadays, converting a typical promotional pen into a stylus pen would be a perfect idea. Having your company logo imprinted on this multi-function writing equipment can give your business its well-deserved attention and brand recognition.
These touch styluses seamlessly go from paper to smart phones or tablet. They are engineered with high functionality and built to be carried everywhere. Each time recipients use this promo item, they’re reminded of your service.
Plus, their stylish look is a solid attention grabber, which hooks other people’s interest and leads them closer to your brand.
You’ll be proud to hand out these stylus pens to customers and valued clients because of their smart design with a twist of functionality.
Business Card Alternative
Exchanging business cards is a hard habit to break when meeting new people, especially in the business sphere. These printed cards serve as a personal tool used for presenting contact information during formal encounters.
Just like promotional pens, they are handy enough to introduce your brand to a specific target audience. Since they both help establish your brand identity, why not combine them to make an effective tool that promotes your brand and reaches a wider audience.
Luxury and eco-friendly pens that are emblazoned with your logo and contact details make for a great alternative to business cards. Your company address, telephone number and corporate website are not just kept inside the recipient’s wallet, but exposed to the public every time the pen is used.
Giving away such custom imprinted pens lets you boost customer’s awareness towards your brand and stay in touch with them, wherever they are.
Write Off the Competition
Pens are mighty tools that everyone use daily in the office and even at home. That’s why handing out this promotional item complete with your business logo is a surefire way to make people remember you and outdo your competitors.
Logo X has a fine selection of these promotional pens, which are meticulously designed to meet your company’s branding needs. Browse through our wide range of promotional products and corporate gifts at www.LogoX.co.uk.