Do you ever find yourself not fully understanding why your promotional items have to be printed in a specific method? Well, this article will go through the process behind screen printing, what promotional products can be screen printed and why it is so cost effective.
Screen printing is arguably the most versatile of all printing processes. It is an extremely popular method and it is widely used to produce many of the most popular promotional products. The main advantage of screen printing over other print processes is that your logo can be printed on a wide variety of different promotional products. This print method has helped us to help businesses across the world to expand their brands for nearly 20 years!
The screen printing process requires a stencil of your logo to be made and this is the reason why “origination” charges are incurred with your first order. After you email the sales team an editable EPS version of your logo the stencil for your personalised products can be produced. We have to create a separate stencil or screen for each colour within your logo.
Ink is passed through the stencil directly to the product which is then cured to produce the image and lock your logo onto your product. Screen printing is one of the faster processes, with modern automatic machinery enabling up to 4000 pens to be printed per hour. However for multi colour prints the 1st colour must dry before the second colour can be applied.
Screen printing is a lot more adaptable than traditional printing techniques as your logo can be printed on a variety of different materials and shapes. This is perfect for us at Logo X as we offer a wide range of promotional items that are available in different sizes, shapes, colours and materials.
Once a screen printed job has been completed we keep screens on file, so the next time you order the same design then we can reduce the origination charges or in some cases totally eliminate them.
The main disadvantage of screen printing is it does not allow tints, toning or shading. Prints are done as solid colours, so if your logo contains any shading then speak to our sales team who will be happy to suggest an alternate promotional product that are printed digitally or by a transfer which allow full colour printing
This is part of the Logo X Education Programme, a guide to the multiple different processes we use. For previous parts see the links below