Consider logo pens your next promotional product if you’re looking for an effective marketing strategy that will boost your revenue while advertising your business.
Logo Pens for Effective Branding
1. Trade Show Freebies
Trade shows, seminars, and conventions are fantastic venues to network your business, especially if you are trying to tap an international audience. These places give you great exposure, helping overcome any marketing challenges you may be facing.
These events always feature giveaways, and what better way to make a good impression than with logo pens? Even if they’re not so much a creative swag, they’ve been proven to be very efficient items to give away at such gatherings.
Even in this digital age, branded pens continue to make an impact on attendees because of their usefulness and practicality. Promotional magnets and coasters are often misplaced and thrown out, but rarely do people discard pens.
2. In-Store Promotions
If you own a brick and mortar store or small office, use this as an advantage to attract potential customers. Don’t just target those who show up at your business location, but also passersby on your premises.
You can display a basket of logo pens on your reception desk for visitors to grab, or simply hand them out as free gifts to customers who purchase from you. There are numerous ways to get these items into the hands of your prospects—you just need to get creative.
After all, you can’t generate interest and expect to stay on top of mind without a little imagination. What makes this idea effective is you don’t need to get out there to get your message across.
3. Community Events Giveaways
Getting involved in festivals, job fairs, picnics, and other social events is an excellent way to market yourself in front of the right people. Every community hosts events, whether for raising cash or promoting a good cause, so now you have numerous platforms to introduce people to your business.
By taking part in these affairs, you get to be seen as a valuable member of the business community. The only thing left to do is to get people to remember you by giving away freebies, and logo pens are a perfect option.
What’s great about them is they are small and portable, so they can easily be handed out in bulk at these types of gatherings. You can also have your logo, contact details, and message imprinted on them, and even choose a colour that will suit your branding.
4. Mailings Inclusions
The urge to find out what’s inside of any mail is what makes receiving it exciting. If you frequently send out promotional kits, catalogues, or packages to customers, toss some logo pens into your envelope or box.
Not only does a lumpy envelope arouse curiosity, but it also makes your recipient want to open it right away. This is perfect, because you’ve already made an impact even before your prospect has seen what’s inside of your envelope.
Give them away on special occasions like birthdays, anniversaries, or Christmases. You know they wouldn’t be put to waste, because there’s always a use for them.
5. Work Use
Your staff should always be the first to market your brand, because they represent your business. Promotional pens are often used at work, so why not give each employee one so they can use them on a daily basis?
Give them as freebies or handouts during corporate team-building events. When they bring your pens home or elsewhere, chances of others seeing your name are just as great as when you give them out to strangers on the sidewalk.
This is a great way to tap a wider audience, because you’ll never know who will borrow your writing instrument or where it will end up in a month or two. All you know is you’ve managed to get your brand out there by simply giving out an item to one of your own.
6. Sponsor Bags Inclusions
Promotional giveaways for company-sponsored events, such as charities, golf tournaments, sales cruises, cook-offs, and marathons, are a fantastic way to make a lasting impact on new and old clients. If you haven’t partnered in any event just yet, consider this as a way to reach out to a wider market.
Free merchandise shouldn’t be limited to just staff and existing customers. Be generous with your logo pens, so your recipients become loyal to your brand as well as great advocates of your products and services.
7. Website Offerings
Why wait for your next in-person event when your website is all you need to promote your event or business? Use your space to advertise free marketing pens for a minimum purchase, filling out a customer feedback form, signing up on your mailing list, or answering a survey.
You can also use your promotional product as part of your customer service. Send it out to unhappy clients as a way of making amends for their bad experience with your company.
Finally, include your pens as an additional prize in your social media contests. Connect with your customers by rewarding them with a giveaway for posting a photo of themselves using your product, or shopping in your store.
8. Appreciation Token
Every business has a customer that once was loyal but has suddenly disappeared. Perhaps they’ve been busy, or have found better deals from other brands—but these don’t matter.
Some businesses don’t bother reconnecting with inactive clients, but if you do not want to permanently lose them, send them unexpected gifts in the form of logo pens to remind them you continue to value your relationship with them.
Pens are cost-efficient, so you do not spend much on those who haven’t been around in a while. What’s good about this marketing strategy is you get to boost your response rate and even encourage a new purchase.
9. Client Meetings Giveaways
New clients are often a tricky bunch to get the attention of, especially during sales pitches and project proposals. While they welcome new ideas, they can be challenging to win over.
Take the pressure off by handing out corporate giveaways after a long day’s meeting. The gesture may not necessarily get their support or agreement, but you know they will be recognising your value as a highly respected organisation.
Using logo pens for promotion remains a powerful marketing strategy that companies still utilise despite technological advances. This is because there continues to be a great need for them. Add pens to your next campaign, and rest assured of a worthwhile investment.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
Have you tried using logo pens as promotional products? Let us know your experience in the comments section below.
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