Welcome back to our logo design series! We’ve previously discussed the essence of choosing the right primary colour for company rebrand. Today, we’ll focus more on the secondary hues: orange, green and purple.
But first, let’s have a refresher. When redesigning your logo for rebranding purposes, it’s necessary to think critically and creatively. You have to put in mind that a redesign can greatly affect image you want your business to portray.
Your team must carefully choose the appropriate colour for your logo. It’s the first thing that people see, which propels them to take actions. With just one look, everyone can form an impression about your business. That’s why it’s important to pick a colour that will successfully narrate your company goals.
Colours add life to the world. Everything that surrounds us is filled with colour. As a matter of fact, it’s hard to imagine life without colours. Same goes for your corporate logo. A business wouldn’t be recognisable without a logo. And a logo wouldn’t become visible without colours.
So it’s best to realise the meanings and associations of colour in your logo design. By knowing the colour psychology, you can easily make better decisions and evoke emotions, moods, and feelings towards your prospects.
Enough of the rewind. Let’s now start talking about the secondary colours, their meanings and when they’re best used.
When you go for some grocery shopping and your feet take you to the fruit section, what’s the first thing you see? We bet it’s an orange. Simply because the colour of the round fruit is completely hard not to notice!
Apparently, the colour and the fruit share the same name! But let’s focus on the colour alone. Orange is a playful colour that denotes excitement, youth, and creativity. It’s somehow equivalent to yellow because they’re both associated with sunshine and happiness.
It’s the best colour choice if your business wants to portray a symbolic representation of fun and energy. Some of the popular brands that use this colour include Nickelodeon, Fanta, Gulf, Crush, and more.
Do you want a clean and pristine image that’s close to nature and Earth on your logo design? Then, choose a colour that conveys tranquillity and prosperity. We’re talking about the colour green. This colour features a natural balance of cool and warm colours, allowing to convey a positive message.
This visual sense of balance gives the colour a soothing and relaxing influence. Think of board game’s as an example. Without the colour green, it’s a little tiring to the eyes to see bright colours like red, yellow and blue.
So if you’re planning to portray your company as an environmentalist, green makes an obvious choice. It’s a perfect fit for businesses revolving around agriculture, recycling, landscaping, gardening and more.
When it comes to conveying a sense of luxury and nobility, the colour purple does an excellent job. It combines the stability of blue and the energy of red, resulting in a regal reputation. It’s associated with noble aspects such as power, wisdom, dignity, mystery, magic, and more.
Being a colour of royalty, companies use purple in their logo to reign supreme. Perhaps, it’s the reason why Yahoo chose this as their branding colour? We will also not forget to mention the popular chocolate brand, Cadbury’s.
Do you want to give people a delicate impression towards your brand? Do it the right way by picking purple as your corporate colour.
Logo Design: Secondary Hues for Future Use!
Colours aren’t just a design element in your company logo. They’re helpful in adding vibrancy to your branding image.
With the appropriate colour choice, you can get your rebrand right. So pick the right colour or colour combination to attract more leads and get more customers.
At Logo X, we realise the value of your corporate colours. Our team can help you succeed in your relaunch or rebrand through promotional items.
We carry a comprehensive line of imprinted products that can have your logo etched for complete rebranding. For more information about our company and product offerings, feel free to visit www.LogoX.co.uk.
You may also contact us directly at 0207 101 0722 or 0161 875 2500 and a Logo X representative will gladly assist you with all your branding needs.