The summer season has a natural laid back atmosphere. People look forward to spending a time off from work and breathing some fresh air. This is also the time that businesses take advantage of the warm weather and utilise promotional clothing as giveaways.
Companies capitalise on custom and imprinted garments because of their knack to spread a word about any brand. They choose no age and no place to do marketing. This only means that branding can also take place in various summer getaways like beaches, resorts, and other favourite destinations.
So when choosing a branded apparel for your company event or campaign, it’s important to give them a lot of thought. Don’t just slap your logo in front of a shirt without taking note of the considerations. The clothing must not only fit your budget and target market, but also the weather condition as well.
Since we’re talking about summer here, your marketing items list should comprise of comfy promo outfits and feel-good items.
Let’s take a look at some awesome freebies that can market your business while everyone is outside and catching a few rays.
Plain and 100% cotton tees reign supreme in the promotional clothing choices because of the comfort and durability they offer. They allow users to enjoy fun activities under the sun while at the same feeling at ease and relaxed.
Companies often give out these wearable items to employees for easier recognition at summer outings. Not only that, they also help build strong ties within the organisation and promote your brand to the general public.
When a tourist, beach bum or vacationer sees your staff wearing a printed apparel, curiosity is immediately drawn from that person. So have your logo carefully embossed or embroidered on a T-shirt for guaranteed exposure.
Summertime has an inviting feeling that makes everyone want to go to the beach. It raises the beachgoer’s spirits and excites them to book a trip. Of course, they will also not forget to prepare all their swimming essentials.
People’s bags surely include a set of swimwear, sun block, sunglasses and beach towel. So to ensure that your business gains traction, why not give out one of these summer basics? Let beach towels turn up the heat of your marketing efforts.
This promotional clothing’s huge printing space offers your business 100% visibility and allows prospects to familiarise your name. Moreover, it guarantees your brand to be recognised across the hotel, resort, and beach or amongst the general public.
Caps and other imprinted headwear items also make a perfect branding tool this summer. Marketers can take advantage of them and send them as a freebie gift at summer promotional events and music festivals.
They ideally keep the sun out of people’s eyes when strolling outside during warm months. When designed well, recipients keep them, reuse them and make them a part of their outfit of the day or OOTDs.
Wearables such as this, specifically cater to the younger generation. It allows millennials and young ones to stay in fashion whilst acting your brand ambassador. It also literally puts your name on top of everyone’s head, thus, allowing for high perceived value and visibility.
Sports Vest Top
Not all ladies are comfortable wearing swimsuits at the beach. Some prefer more conservative attires like sports vests or tank tops. Good thing promotional suppliers now offer this garment type apart from the popular clothing brands.
In fact, this promotional clothing can make a statement this season. They offer high logo exposure unlike ordinary bikinis and tankinis. Plus, ladies can also flaunt their bods without appearing too sexy and suggestive.
Such tank tops and sleeveless shirts can also match other summer activities like a day at the yoga clinic or gym. Users can wear them for mixing, matching and layering to look fab while working out and sweating off.
It’s common for people to bring a lightweight and colourful footwear as they hit the beach. The escape to the beach, resorts, and beautiful islands isn’t complete without this wearable product in the to-bring-list.
That’s why giving out a pair of slippers can push your marketing game on its best foot forward. It serves as a walking billboard every time users wear them for some morning or afternoon stroll. It also offers a fun way to get your brand seen.
Provide your customers, clients, and even staffs with comfort while enjoying their summer vacation. They will surely love receiving an imprinted flip flop that’s fashioned with style and cosiness.
Promotional Clothing: Sizzling Summer Essentials!
Making promotional clothing a part of everyone’s summer essentials can generate more excitement in your brand this hot season.
At Logo X, we carry a large selection of printed apparel of custom and imprinted products that can promote your business in various summer destinations. We have logoed T-shirts, beach towels, caps, tank tops, and flip flops, to name a few.
To learn more about our company and full product selection, visit www.LogoX.co.uk. You may also get in touch with a Logo X associate for faster transactions and inquiries. Contact us directly at 0207 101 0722 or 0161 875 2500 today!