Find out why you can never go wrong with giving away engraved Parker pens to create brand awareness and influence consumer behaviour.
Why Choose Engraved Parker Pens for Effective Promotion
1. They’re Traditional
Nothing beats a classic like engraved Parker pens. Ever since giving away promotional items became a popular form of advertising, they have been the go-to gift for business leaders.
Using pens is a tradition that does not seem to be going away any time soon or at all, making them great executive gifts. Even if many companies are trying to break free from old-school giveaways and turning to unique and new ones, pens continue to stand out among customers and employees.
2. They Are Practical and Useful
Nowadays, it is rare to see anyone who isn’t attached to their smartphone or tablet. But even with these devices around, pens continue to be the preferred choice when taking down notes, plotting important dates, or updating daily planners.
This is why giving away writing instruments, particularly engraved Parker pens, is an excellent idea. These high-quality pens write smoothly and don’t leave ink stains on hands, so you can be sure whomever you give them to will be using them rather than just throwing them away.
Because pens are used multiple times a month, they are the most frequently used tangible marketing product at home and in the workplace. When your logo is printed on these items, you get a lot of exposure especially when they are shared or borrowed (which is often).
3. They Double as a Business Card
Leaving customised pens at your business for people to take for free is just as effective of a marketing tool as a business card. This will help you get discovered by new people, and chances of them telling others about your promotion are high.
Word of mouth is an excellent way for you to advertise your business, product, or service with such a little investment. Place all your information, such as name, number, and message, on an engraved Parker pen to turn it into a marketing tool people will want to have on them or on their desk.
4. They’re Stylish and Classy
Customising a pen isn’t just about engraving a name or displaying a logo. Choosing the right style or variation is essential if you want to make a lasting impression.
What’s great about engraved Parker pens is they are already classy and timeless — qualities you would probably want to associate with your brand. You already create an impression without having to exert much effort in customising them.
5. They’re Personalised
Giving out an engraved Parker pen is one thing, but personalising it makes it even more special. Employees will appreciate a giveaway that has been carefully thought of, with much effort exerted on engraving their name.
When a pen is customised, it becomes a memory that gives your recipients a feeling of self-worth. If their writing instrument is personalised with their name on it, they will feel valued as individuals and not just as part of your payroll.
Plus, these pens prevent others from stealing them or never giving them back. These are a fail-safe way to ensure they stay on your recipient’s desk all the time.
For clients, pens with your name and number create brand recognition. They allow your customers to easily reach you when the need for your products or services arises.
If your pens get borrowed, others will get to see your brand, which could be the start of a conversation about what your business offers. So, whether you are giving a personalised pen to an employee or prospect, chances are it will go a long way.
6. They’re Professional
A look of professionalism is important when you are dealing with clients during conferences or trade shows. Having uniform engraved Parker pens in hand creates an impression that will make your company look like you mean business and know what you are doing.
Think of it this way: digging out an old and generic ballpoint pen out of your purse or briefcase during a meeting won’t give a sophisticated impression.
But having a pen with your brand engraved on it will make others think you are serious about what you do. And when the meeting is over, you can give your pens out as a thank you.
7. They Are Cost-Efficient
Writing tools are considered one of the most popular executive gifts because of their cost-effectiveness. Many companies like to give out effective promotional items without breaking the bank, which is why engraved Parker pens are often the first thing that comes to mind.
Because they are sold in bulk, there are plenty to go around. Cost per impression is less compared to tumblers or wine sets, so you get the most out of your promotion.
So, by not spending too much on a corporate giveaway such as this, your company will be able to save more money for other marketing efforts.
RELATED: Promotional Pens On A Tight Budget
8. They Create a Lasting Impression
Ordinary pens are one thing, but engraved Parker pens are another. If you want to stand out and be remembered, don’t settle for a standard writing tool but rather a luxurious one.
By giving out a sophisticated pen, you create a positive image for your business. Great pens have a high impact, so you can be sure they will have a prominent place on your recipient’s desk.
9. They Have a Long Advertising Life
Unlike traditional forms of advertising like TV, radio, and billboards, engraved Parker pens can last for several months, giving your business serious exposure for a long time. People across all demographics have a use for pens any time of the day, so as long as they write, you promote yourself without spending a lot of money.
The more they are used, the more your recipients are exposed to your brand. The more they see your name or your logo, the more it is instilled in their mind.
As a result, your business sticks with your client for many months. You get all the advertising you need on an almost daily basis without exerting too much effort.
Corporate gifts have become such an incredibly brilliant form of advertising over the years, that no matter where one looks, there is promotion of some sort somewhere. Engraved Parker pens are powerful marketing tools that are still going strong, so if you want to do wonders for your business, you can choose these as your next executive gift for your clients or employees.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
Are there any executive gifts you would like to receive from companies? Let us know in the comments section below.