The airline industry is extremely competitive and capital-intensive. Several airline companies worldwide offer similar products vying for the attention from same audiences. That’s why effective promotional marketing should be practiced to entice people in availing your travel perks and services.
You have to continually think of creative ways on how to generate a buzz despite the tough competition. When we say buzz, we mean positive words about your brand. We don’t mean here appalling customer experience just like what a passenger experienced at United Airlines.
Although the United CEO has already issued an apology about the passenger removal, some people still can’t get over of the viral incident. The news has become a major talk all over the world and even went trending on social media pages like Facebook and Twitter.
This blunder can teach every business owner that one mistake can put your name at stake. Good thing, there’s always another chance to put your reputation back.
When it comes to gaining everyone’s trust for the second time, promotional marketing can also be relied on. This strategy can save you from an unwanted disaster and cultivate a more healthy relationship with your customers.
Time to climb up the marketing ladder! Here are three helpful tips on how your name can soar high:
Stay Active on Twitter and Facebook
According to a report from Ofcom (the UK’s communications regulator), 99% of British people between the ages of 16 and 24 uses social media on a weekly basis. The age group also spends most of their time on social media with an average of 2 hours and 26 minutes a day.
While 64% of UK adults said that they use social media on a weekly basis. These figures clearly show that you have to promote your airline company online. Take advantage of everyone’s addiction on Twitter and Facebook.
Publish posts about your newest travel services, promos, and products. You might also share some tips on how passengers can stay safe while at the same time enjoying their flight.
Create Catchy Mottos and Phrases
If you have a new campaign coming up, craft a brief catchphrase that sums up the overall customer experience that your airline company offers. This promotional marketing tactic imparts a positive feeling about your brand and sets you apart from the competition.
Catchy slogans, brand taglines, and phrases have the power to give your business a different kind of swag. They make your product benefits clear to the audience whilst convincing them to move into actions.
Plus, the fact that social media usage is on the rise means more room for exposure. You can post tweets and Facebook status with hashtags so people can easily spread a word about your impending event. Doing this increases your selling point, making audiences to buy your idea and earn your approval.
Send Out Industry-related Promo Items
Airplane toys and other aviation promotional products make perfect freebies for the airline industry. These custom items add a creative flair to your promotional message, leaving recipients with a special memory about your business.
Other airline-specific giveaways include moist towels, travel comfort kit, airplane stress reliever, noise cancelling earbuds, sleep eye mask or eye shade, luggage tag, travel pillow, and airplane-shaped keyring, to name a few.
Sending out these imprinted products to your target market doesn’t not only boost your brand recognition. It also lets you create a lasting connection with your customer and client base. So if you want your business to experience these awesome benefits, might as well give this promotional marketing strategy a try.
Soar High with Promotional Marketing!
The tight competition of several airline companies requires steadfast strategic planning and marketing efforts. Everyone in the airline industry must continually find a way to develop their brand and entice a customer in choosing their airlines.
Also, let the recent United Airlines viral news be a lesson to every business owner or marketer. When you screw up, rise up and make a big comeback. Dish out an effective marketing scheme to regain everyone’s trust for the second time.
Send passengers with airline-related promotional items to make a positive noise about your brand. Keep on posting news, trivia, and tips on your social media accounts for more exposure. Lastly, create catchy phrases or slogans to develop instant connection with your audiences.
Here at Logo X, we know so much about promotional marketing. We have a wide selection of custom and imprinted products that suit the needs of many different industries including airlines.
To learn more about our company and full product selection, browse through www.LogoX.co.uk. You may also get in touch with a Logo X associate for faster transactions and inquiries. Contact us directly at 0207 101 0722 or 0161 875 2500 today!