There are many new forms of advertising out there, but you can always use custom stickers to generate positive impressions of your brand.
Why Classic Custom Stickers Continue to Work
1. They Are Cost-Efficient
Budget is a huge consideration when making a marketing strategy because it helps identify the ROI of the campaign. Because label printing is more affordable than banner ads, TV commercials, and billboards, many companies still opt for traditional advertising media, such as custom stickers.
While some promotional stickers are displayed in public, they can still be very inexpensive. Even if they are given out, mailed, or branded in products or packaging, they still have a higher perceived value than other promotional collateral like brochures and flyers.
This is because they are viewed more as a gift than an advertising item. Custom stickers are hard to throw away because they are tasteful and appealing, so they get to effectively spread your message in ways you cannot imagine.
2. They’re Unique
What’s great about custom stickers is they help you stand out from a saturated market. Many organizations have started to advertise online, so if you stick with a traditional medium, you get to take advantage of the now less congested offline space.
So, even if your competitors are giving away new and creative promotional items to your target audience, you still get to make an impression with an old-school item that never loses appeal. When properly placed on a relevant item or material, your promotional item becomes more effective and even creates a lasting brand impression.
3. They’re Versatile
Custom stickers are perhaps one of the most flexible promotional products that can be integrated with any type of offline branding campaign. This is because they come in a wide range of shapes, sizes, and designs that can be placed on any type of marketing material such as a catalogue, flyer, or brochure.
If your design, colour, or logo is attractive to your recipients, your sticker can be placed anywhere. They will not have second thoughts sticking your promotional item on their laptop or any other piece of expensive property, even if they carry your brand’s name.
4. They Have a Long Advertising Life
Labels and stickers are tough and durable enough to stick on bumpers, windows, or refrigerators for many years, so your recipients get to stay connected with your business for a very long time. Unlike promotional pens that have a lifespan of months, your stickers can last many years.
A message that stays a lifetime is like an advertisement that never dies. What makes stickers cool is they can create a long-term relationship with your existing customers and prospects.
Unlike traditional forms of advertising like television, print, and radio, these items have the capability of giving your business long and serious exposure. People of all ages will be able to see your name or message without you spending tons of money on marketing.
And because they are rarely removed from refrigerators, laptops, books, and bumpers, you know they will go a long way. These communication tools will not only tap your target customers but also potential clients.
5. They Endorse Your Brand
When a person places small custom stickers on something they own, they are essentially endorsing your brand or making a personal recommendation about the products and services you offer. When others see this free advertisement, it can be the start of the conversation about your company.
It can also be the beginning of brand recognition, which can lead to word-of-mouth marketing. Because this is powerful, you are easily able to tap a wider audience and not just your existing customers or employees.
Think about it: Some loyal customers may not always want to be proactive about promoting your brand no matter how much they value your products or services. But if someone else sees your sticker and asks your clients about your company, chances are they will recommend you.
When someone sticks your brand sticker on something they own, you get a walking advertisement waiting to be asked about. What’s great is nobody will feel as if they are promoting you, because in their mind, they are simply walking with your sticker.
6. They Continue to Evolve
They’ve come a long way since bumper stickers! Today you’ll see stickers on floors, windows, walls, buses, phones, and anything else you can think of.
Businesses and even politicians use stickers for advertising!
Because they are more creative nowadays, it is easier to come up with a design that attracts plenty of attention. Not a lot of advertising media can do this, which is why custom stickers work.
7. They Are Easy and Practical
Size is a major factor in ease of distribution of a promotional product. Because most custom stickers are small and flat, they are easy to use, place, mail, or give away.
You can use these as a standalone corporate gift that will promote your brand and strengthen your marketing campaign. Stickers draw attention to your brand because they can be stuck anywhere, anytime.
If your recipient gets creative with the placement of your stickers, you can instantly create numerous impressions at no cost. When they endorse you, others will tend to trust their first-hand experience.
If people see your sticker on someone else’s personal item, they can believe in your idea or message. When others endorse your brand, you become more reliable. Reliability encourages others to try out your products or services.
Before people started posting, liking, tagging, and pinning things online, custom stickers were the ‘in’ thing. They may not be the first thought when planning a marketing campaign, but the use of stickers in offline forms and branding is still hugely popular.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
Do you think custom stickers are an effective form of advertising? Let us know in the comments section below.