Custom keyrings are classic, tried-and-tested promotional items. Learn how they can help you boost brand awareness, conversion rates, and net revenue.
9 Reasons to Use Custom Keyrings for Promoting Your Brand
Brand Awareness Definition: Brand awareness is the rate at which consumers are likely to recognise a specific brand’s characteristics, goods, and services. A higher brand awareness rating means there are more customers who would recognise your brand when they see it.
1. They Are Time-Tested Promotional Items
Brands have been using custom-made keyrings for decades now. They’re among the most popular promotional items, such as banner pens, mugs, and shirts.
In fact, both big companies and SMBs use custom keyrings for the purpose of marketing their brand. So, it’s fairly safe to say that custom keyrings won’t be going anywhere any time soon.
Tip: Buy a bunch of these and keep them in stock so you’ll always have some promotional items to distribute no matter what season it is. There’s never really a wrong time to hand out some promotional keyrings. In fact, you can use these in place of business cards if they contain your contact information.
SMB Definition: The acronym SMB stands for Small and Medium-Sized Businesses. Generally, businesses with less than a hundred employees are under the category ‘small.’ Meanwhile, companies with less than a thousand can fall under the category of medium-sized companies.
2. Custom Keyrings Are Portable
The best promotional items are ones your customers can freely carry around. What’s the point of giving out promotional items that are too heavy to carry around outside of the house, right?
Luckily, custom keyrings are extremely portable. They’re so small that they don’t even weigh down your pocket.
Plus, customers don’t even have to remember bringing these items before they leave the house. They literally just have to attach it to their keys, bags, or purses.
3. They Have a Long Lifespan
Every advertisement has a lifespan. Whether it’s a 30-second commercial on television or a promotional hoodie with your logo printed on it, there will a come a time when it can no longer serve its purpose.
Luckily, custom keyrings have a very long lifespan, unlike promotional clothing which lose their purpose once the prospect outgrows them.
That’s because most people don’t throw away small knick-knacks like these. Once they strap it on their keys, you can guarantee it’ll be with them for at least a few months.
4. These Keyrings Are Highly Customisable Promotional Goods
Custom keyrings are like blank slates. You can place whatever design, colour, or pattern you want on the printed keyrings you plan to distribute.
This gives brands a chance to strategically place valuable information on it. In fact, you can even place your contact info and business address on a custom keyring.
Of course, keep in mind that you have to create a good design that’ll catch your prospects’ attention. What’s the use of printing out your contact info on a promotional keyring if none of your prospects is going to look at it, right?
5. They Are Versatile Products
When choosing which promotional items to hand out, you need to consider what your target market likes. Of course, handing out industry-specific, targeted items are great, but you should never forget universal items like custom keyrings.
Unlike other promotional items, custom keyrings suit a wide range of customers. In fact, everyone, from students up to senior citizens, has a use for custom keyrings.
Tip: If you want to target a very specific audience, you can opt to modify the design on your custom keyrings. For example, if you’re targeting teen boys, then you can probably opt for loud, colourful designs you think they might like.
6. Custom Keyrings Are Functional Items
Good promotional items are those that provide value to their customers. Otherwise, they’ll just be useless pieces of junk that’ll only end up in the trash bin.
Luckily, custom keyrings are very functional items that serve a practical function. Think about it, who doesn’t have at least one or two keys they need to bring around daily?
7. They Are Considered Cost-Efficient Goods
What makes custom keyrings so great is the fact that they’re very cost-efficient. Despite their function and practicality, you can buy a few for just under a pound.
Plus, if you buy them in bulk, then you can shave a few more pounds off the overall price. So, you’re basically buying years’ worth of advertising for less than a pound.
But keep in mind that getting the cheapest keyrings shouldn’t be your goal. Try looking for affordable yet durable custom keyrings.
Even if they’re a bit more pricey than the rest, a few extra pennies is a very small price to pay for durability that will last many years.
8. They Can Create Openings
If you want to increase your sales at a trade fair, then you need to attract more customers. But in a busy event, it’s almost impossible to catch someone’s attention for more than a few seconds.
Luckily, you can use promotional items like custom keyrings to attract more visitors to your booth.
For example, you can have a few of your sales reps handing out your customised keyrings. Once they stop to take a look at it, that should be your cue to step in and throw a pitch.
Also, it would be best if you used a design that would really stop someone in their tracks. For instance, you can print out a riddle on your keyring and have your customers answer it.
Of course, you should entice them with a reward to actually get them to participate. Something simple, like discount coupons, would be more than enough.
9. They Are Easy to Distribute
Custom keyrings are very small, lightweight items you can easily distribute no matter where you are. Whether it’s on the streets, at a booth, or during an event, you can easily hand out one or two custom keyrings with ease.
With that in mind, make sure to bring a few of them with you wherever you go. They’ll definitely make a better impact than handing out boring flyers or business cards.
Custom keyrings are a timeless type of promotional goods, so brands should definitely consider making them a part of their marketing strategy. Overall, businesses should never limit themselves to just one kind of promotional good.
It would be best if you keep exploring your options to determine which goods your customers would appreciate. At the end of the day, the goal should be to spot promotional items that would provide value and function to your prospects.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
Have you tried using custom keyrings to promote your brand? Share your experience in the comments section down below!
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