Design stylish custom hoodies your customers will be proud to wear.
Complete Step-by-Step Guide How to Design Custom Hoodies
Step 1: Explore Your Concept
What business owners need to realise when creating printed hoodies is the overall aesthetic and design really matter. Think about it, even if you were to hand out these custom hoodies for free, your audience still needs to like the design.
With that in mind, determine who your target market is and study what aesthetic and clothing trend suits them best. It wouldn’t make sense to hand out drab custom hoodies in dark colours when your brand is marketed towards young, fun-loving teenage girls, would it?
Allot the necessary time you and your team need to explore how your brand and its target market would be best represented in a custom hoodie. Afterwards, write down all the data you gather for later reference.
Step 2: Do Prior Research
The designs of custom printed hoodies are a subculture phenomenon that erupted from different social and cultural aspects. If you want to create well-made custom hoodies, you at least need to do basic research on clothing designs.
Draw inspiration from other brands in the industry who also distribute custom hoodies. There’s a high chance that a lot of your peers follow some sort of template when designing promotional goods.
Use this time to study the competition as well. If you want your audience to patronise your goods, then you need to stay one step ahead of your competition.
Step 3: Choose a Theme
You and your team should already have an idea of how designing custom hoodies works. You might have even come up with an idea of what your design should look like.
Whatever the case, it’s time to pick a theme. Take the list of data you gathered earlier to help you determine what theme works best for your brand.
For example, if you distribute technological goods, then you might want to go with a modern/digital theme. Choose something tech enthusiasts would appreciate.
Step 4: Make the Draft
You should have enough knowledge and inspiration to create your first set of design drafts. If you’re working with a team, have everyone pitch their ideas for you to choose from.
You can come up with as many designs as you want — colours, linings, and the placement of your logo or tagline. The goal is to create a set of drafts that express different ideas.
Of course, make sure to stick to your brand’s voice and theme. The goal isn’t to create fashionable hoodies, but to design well-made promotional items that represent your brand.
Step 5: Tone the Humour Down
A lot of brands like to come up with humour-infused designs for their promotional goods. While this may turn a few heads, humorous custom hoodies may also come off as cheap knock-offs.
If you and your team are going to design humorous custom hoodies, make sure they’re something your target market would appreciate and understand. An easy-to-get inside joke within your niche should do the trick.
Also, try not to fill your custom hoodies with too much text. You’re trying to make custom hoodies for brand promotion, not a walking list of punchlines.
Step 6: Narrow Down Your Choices
Take a moment to visualise the designs you want to print on your custom hoodies. Would you be proud to have your customers parade them around town?
Remember that your main two goals for distributing custom embroidered hoodies should be increasing brand awareness and customer satisfaction.
Brand Awareness Definition: A standard measurement of consumer awareness of a specific brand.
So, take a moment to think if your customers would actually wear these custom hoodies? If you don’t think they would, then pick another design.
Step 7: Make the Final Decision
Set aside some time to decide whether you’re sure about the design you want to push through.
Consult your marketing and design teams about their opinions on the matter. Decide whether the design needs further work done or if it’s good to go.
Of course, make sure you’re not violating any trademark or copyright infringement laws as well. Use original or royalty-free designs for your custom hoodies.
Step 8: Pick the Colour
After deciding on a design for the custom ink hoodies, business owners can now choose what colour to go with. Many brands often go with a colour that represents them or the industry they work in.
For example, businesses specialising in the medical industry usually opt for pink-, red-, or white-coloured promotional clothing. A colour that matches the industry you specialise in should definitely be a consideration.
Step 9: Decide on a Hoodie Type
After choosing what colour works best for the design on your custom made hoodies, it’s time to choose what hoodie type to use. For example, if you were marketing to children, then you’d want to use small hoodies for kids.
Choose a style that doesn’t clash with your custom hoodie’s print. For example, you can’t really print your brand’s logo on the front of a full zip up type of hoodie, can you?
Also, take into consideration their lifestyles— if you’re a tech product and market to those who often work in overly-cold IT offices and labs, then a thicker fleece-lined hoodie will land more than a thin sweatshirt.
This insight will make your custom hoodie more appreciable.
Step 10: Source Your Materials
It’s time to bring your custom hoodies to life! Find a reliable brand who can supply the materials you need and print the designs you want.
Of course, you can opt to source your materials and print the designs from two different places, but it would be much easier to have one trustworthy shop handle it.
Make sure you visit a shop that carries an array of hoodie types to choose from. That way, you can opt to create variants of your custom hoodies as well.
Note: Make sure to use comfortable materials for your custom hoodies. Nobody likes to wear cheap custom hoodies.
Overall, what’s important is to create a design that perfectly expresses your brand’s voice and suits your target market. Distributing custom hoodies won’t just make your customers happy, but it also gives you a way to increase brand awareness.
Think about it, if 10 people were to wear your sweater in one night, then you’d have 10 people waving your brand around like a flag. It’s definitely a solid way to increase brand awareness and customer satisfaction.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
Have you tried making custom hoodies for your brand? Share your experience with us in the comments section down below!