Custom flags may be considered a traditional advertising medium, but there’s no stopping you from getting creative with them and levelling up your advertising strategy. Here’s why you should still keep them in mind.
Custom Flags and Why They Work
1. They Provide Round-the-Clock Visibility
If you’re looking to increase brand awareness or spread a message, consider the use of custom flags in your next marketing campaign. These are effective advertising media, because they provide 24/7 brand exposure.
Unlike digital methods of promotion, these work all day and night. A bright, bold flag standing tall on your storefront or at a nearby street corner generates interest and even cues prospects to the location of your business.
It doesn’t matter if you choose a beach-style or ad flag outside your store or booth—it will still signal customers through your door. Add a colourful logo and catchy phrase, and you may even attract curious passersby.
2. They’re Cost-Efficient
Complement all your marketing efforts by considering the use of custom flags at your next trade show or conference. They’re a reasonable, low investment for what could generate revenue for your business.
Compared to most other forms of advertising, these are relatively inexpensive to produce in bulk. For an item you can repurpose, you are getting your money’s worth.
Even with a shoestring marketing budget, you get to showcase your brand and business as well as any promotions you may be running. Plus, you get to put them in more locations, helping your organisation reach a wider audience.
Think about it: why spend hundreds and thousands of pounds on ad campaigns, billboards, or digital outdoor advertising, when promotional flags are just as effective? This is why many companies, both big or small, continue to choose flags as part of their advertising efforts.
3. They’re Reusable
What’s great about custom flags is they don’t ever have to be replaced. They never go out of style, they can be used over and over, and they do not require repairs and maintenance like electronic signs.
Even if you have no use for them at the moment, you won’t need to spend another penny for a whole new set when the need for them again arises. And, if it is well designed, it can last you many years.
Simply put, they’re a one-time investment with long-term benefits. You only have to pay for them once, and keep getting an excellent return on your investment every time you put them to work.
4. They’re Versatile
Custom flags can be used anytime, anywhere. They are the perfect promotional medium for all sorts of social events: grand openings, company anniversaries, community and charitable events, open houses, trade shows, parades, town fairs, product launches, and public relations campaigns.
When you’re at any one of these gatherings, you know your brand has to stand out. Having a huge custom flag situated near your booth helps you connect with a diverse range of customers from a variety of demographics.
Or, you can choose to keep your flags at a distance or scattered around the venue. What’s good about this tactic is you get your name and message out there for a large audience to notice, even if your booth is situated far away from your flags.
5. They Stand Out
Even if you don’t fly your custom flags high above your brick and mortar store, you are sure to get your brand recognised if you incorporate an eye-catching logo, some striking colours, an engaging design, and the right size. Once you’ve nailed these, you can finally let them stand outside your store, booth, or stall.
The trick here is to get noticed right away while presenting a positive image for your business. Even if passersby don’t walk in your store or step right into your booth, you’re sure your name is in their subconscious.
Because of their fairly large size, flags easily attract attention both indoors and outdoors. This is why these types of promotional items are effective in terms of capability.
6. They’re Hassle-Free
Here’s the thing with digital advertising: After your initial investment, there will still be ongoing costs for renewing contracts, tweaking content, updating software, advertising on social media platforms, and much more. Why bother with all the trouble when you can simply stock up on timeless custom flags?
With a simple message, a corporate logo, and contact details, you are all set to go. You’ll be displayed indefinitely, which is all you need for potential customers to step right into your store or booth.
It’s a great and practical innovation with a continuing return. No need to spend a lot on billboards or ad placements with an expiration date, because these flags alone grab attention, bringing business in for you year in and out.
7. They’re Attractive
Get the right colour and design, and you’re off to an excellent start with your marketing campaign. Custom flags are easily seen from a distance, which means all eyes are on you.
If you’re exhibiting at a trade show, consider displaying a flag around the venue to attract attendees to your stand. The purpose of this is to not only lure people but also make it as an extension of your booth.
After all, you want to increase traffic and promote brand awareness. Because custom flags are easily noticeable, people will likely remember your business long after the event.
8. They Make an Impact
Promotion is all about making others want to remember you. Reinforce your branding and keep your business in the consciousness of as many people as possible by using custom flags in and outside your store.
You don’t need large outdoor personal flags to get attention, because there are other many types of flags for your purpose. Choose from triangular buntings, custom desk flags, banner flags, sublimated pennants, mini felt flags, and pinhole flags.
Available in a wide range of shapes and sizes, these flags can be small enough to place on a desk or car, or large enough to be displayed from the façade of your store. Don’t let your creative efforts go to waste. Look into combining colours, materials, finishes, and even catchy messages to make them appealing to prospects.
9. They Draw Attention
There are numerous options for how you can utilise custom embroidered flags for grabbing the attention of new and potential customers. Whether or not you have imprints on both sides of these flags, rest assured there will be brand recognition.
This is possible if you have the right marketing message printed on one side. For small and medium-sized companies, this is invaluable.
It’s because people are drawn to powerful texts, colours, and designs that ignite curiosity. If the same group walk or drive by your store on a daily basis, you can be sure your business stays on top of their mind, thanks to continuous and consistent exposure to your brand.
Showcasing your brand through custom flags is a great way to market your products and services. While digital advertising is also an excellent way to gain traction, traditional print media is still highly effective within all industries in plenty of ways imaginable.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
Do you think custom flags are effective promotional materials? Let us know in the comments section below.
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