There are many ways you can use custom clothing to promote your business. Read on to learn 9 unique and useful ways you can market your brand with personalised clothing.
Custom Clothing: Promote Your Brand with Them in 9 Ways
Custom Clothing Definition: Custom clothing describes garments, like shirts and jackets, branded with your company logo or slogan. You give branded clothes to your clients for free as a way to promote your company, products, and services.
1. Hand Them out at Trade Shows
A direct way of using custom clothing to promote your business is to wear them and/or hand them out during trade shows.
Wear a branded tee or logo-printed polo shirt when you’re manning your company booth at a trade show. You can even hand them out to the guests who pass by your stall and make an inquiry.
Even if you’re not renting a booth at the trade show, it’s still a strategic move to wear a company-branded shirt. This way, you get to introduce your company to every person you meet.
2. Bring Custom Clothing to Client Meetings
When you’re looking to woo a new client, handing them a meaningful gift goes a long way. It can even help sway their opinion about you.
Remember, clients don’t just look for reliable services. They’re also looking for partners they trust will look out for their interests.
This is why custom printed clothing makes for a smart and thoughtful gift. Aside from giving them a gift that promotes your service, custom branded clothing also makes your formal meetings a touch more personal.
After all, it is a gift. And at the end of the day, everyone enjoys receiving one.
3. Make Them Prizes for a Social Media Contest
Social media is a powerful brand promotion platform. With targeted and engaging content, you can extend your marketing efforts to the online sphere, expand your brand reach, and attract even more attention to your company.
When it comes to social media posts, nothing gets more engagement than online giveaways and contests.
Why not try hosting an online contest and give away personalised clothing, like a branded hoodie, as a prize? This way, you encourage your customers to participate and, at the same time, keep them connected to your brand.
4. Give Them Away as an Event Token
Custom clothing also makes for a great giveaway at your own promotional events.
For one, there’s a wide variety of styles to choose from. You can select a custom clothing item — t-shirts, jackets, polo shirts, and even ponchos — which best suit your brand or service.
You can also have them made in an array of colours. Go ahead and match your personalised clothing to your brand’s logo and colour palette!
Also, custom clothing is among the most useful promotional products you can give your customers. Everyone finds use out of a t-shirt or a jacket.
Lastly, customers tend to use functional giveaways more often than ornamental ones. So, every time your customers slip on the custom clothing you gave them, they’ll remember your brand.
5. Distribute Them During Sponsored Events
Another ideal time to promote your brand using custom clothing is when you’re at a sponsored event. While your logo may be on all the event’s collaterals, it’s always better to be present at the actual event, set up your own booth, and hand out a few branded t-shirts to the attendees yourself.
Talk to the event coordinator about the parameters of your sponsorship. Ask whether you’re allowed to give freebies like t-shirts and jackets.
If you’re allowed to distribute freebies, make sure you do so at the earlier parts of the event. This way, the participants can wear them throughout the day and become walking adverts.
If you can, ask to have some time, say five to ten minutes, from the event program to hold a little contest. You can entice the audience to participate by giving away limited-edition custom clothing.
6. Pair Custom Clothing with Other Freebies
Try giving away any of your current promotional items or product samples with custom clothing. Think of the branded t-shirt as a bonus gift to something you’re already giving away for free.
It might seem like too much to give away, but seeing your customers react when they receive two items for free will make the gesture worthwhile. It pays off too because now, your clients will see the more generous side to your brand.
An added freebie can help convince your customers to transact with you, so it’s best not to skimp on them whenever you can.
7. Tailor-Fit Your Custom Clothing to Your Market
As mentioned earlier, custom clothing makes for great promotional items because of their functionality. However, this doesn’t mean all types of promotional clothing can cater to all segments of your target market.
For example, if you’re in the bar and restaurant business, giving away customised aprons might appeal more to your target audience than polo shirts would.
If your research tells you that a large percentage of your target market is into golfing, perhaps handing out promotional polo shirts at the course or driving range would be more effective.
Your pet-loving clients might welcome your custom t-shirts more if you had pictures of cute dogs or cats printed on them (or even offered custom pet clothing and accessories instead!)
The point is, it’s important for you to know who your target market is and what they like. This way, you can tailor-fit the custom clothing to their preferences.
8. Gift Them to Your Customers
Another way of using custom clothing to promote your brand is to use them as gifts to your loyal customers. Similar to what Starbucks and Macy’s do, you can set up a rewards system so customers get a classy customised jacket after their tenth purchase of your product or service.
It’s normal to lose some of your customers as your business goes on. What’s not normal is if you lose more than you gain, whether these customers get persuaded to buy from your competitor or simply decided to stop buying from you altogether.
Giving away custom printed clothing can help you recapture your inactive customers.
Send them a free promotional t-shirt as a way of showing them how much you value their business. Take this moment to renew the relationship you had with them.
9. Dress Your Employees in Custom Clothing
One of the best ways to use custom branded clothing for promoting your business is when you’re running an on-ground marketing campaign. Make sure you and your team are dressed in custom clothing when you meet customers face to face.
Wearing custom shirts or logo-branded hats won’t just make your logo visible to the public. They’ll also make your team look cohesive and feel confident.
Custom clothing is one of the most functional and versatile promotional items you can use to market your brand. The ones listed here are only nine of the many ways you can use custom printed clothing to promote your business. If you haven’t already included personalised clothing as part of your marketing strategy, now is definitely the time to do so.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
How else have you used custom clothing to promote your business? Tell us more in the comments section below!
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