Learn how to maximise custom calendars for promotional marketing to raise your brand awareness, conversion rates, and overall profits. Read on to find out more.
Custom Calendar | 9 Ways to Make It an Effective Marketing Tool
Brand Awareness Definition: The rate at which consumers can recognise the qualities and identifiers of a specific brand. The higher your brand awareness rating is, the more likely consumers would recognise your brand.
1. Make Sure the Calendar Style Suits Your Target Market
The first thing you need to do is to decide what calendars to use. Do you want to distribute wall, desk, or booklet calendars?
There’s an array of custom calendars for you to choose from, so you need to decide on one before you proceed. To do that, try to determine what your prospects need.
For example, if you market to families, then you might want to distribute wall calendars. That way, they can hang it up in their kitchen or den for their whole family to see and use.
2. Identify a Theme That Represents Your Brand
After deciding on what type of custom calendar to use, it’ll be much easier to decide on the theme. Meet with your marketing team to decide what theme represents your brand best.
From there, you can also decide what colours, patterns, and pictures to use. Make sure it’s something that goes well with the calendar type that you chose.
Tip: Try to avoid trendy themes. Go for universal, timeless themes your prospects might appreciate. You wouldn’t want to follow a trendy theme that’ll die down just a few months after the start of the year. It’s sure to make your calendar look dated (pun intended).
3. Expand Your Options by Exploring Other Calendar Templates
If finding a theme for your custom calendar is too difficult, then you can opt to take a look at some templates online. There are plenty of time-tested custom calendar themes and templates, so there’s bound to be one you feel resonates with your brand’s message.
Note that you don’t necessarily have to copy a specific custom calendar template. Just draw inspiration from your favourites to create a theme and design for your own brand.
4. Use Your Product’s Pictures to Increase Awareness
When distributing promotional items, you should have a goal. If your goal is to attract more customers, then you should consider placing your product’s pictures on every page of the calendar.
This is perhaps one of the most effective ways to attract customers using a custom calendar. Make sure to print high-quality photos that’ll make your customers want to buy your goods.
Meanwhile, if you provide services rather than goods, you can use pictures related to your industry. For example, if you fix air conditioning units, you can opt to print out pictures of AC and HVAC units.
Whatever the case, make it clear to your customers what you sell or offer. Avoid using vague images that may cause miscommunications.
5. Hire a Professional Designer or Photographer
Let’s face it, not everyone has a knack for photography, arts, and designing. So if you don’t want to end up with a text-filled, tacky custom calendar, make sure to hire specialists who know how to create beautiful, sleek designs.
As compared to forcing yourself to do all of the work, this might actually be a time- and cost-efficient alternative. There are plenty of specialists online who do project-based jobs such as these.
6. Add Captions to Your Pictures
Adding captions to your photos is a great way to complete the theme of your custom calendar.
For instance, if you’re trying to create a humorous theme, then you can add some jokes to accompany your pictures. You can emphasise it further by using funny fonts as well.
Meanwhile, if you want something more serious, you can opt to include inspirational quotes on the pages of your custom calendar. Who knows, these might be the pick-me-up your prospects need to conquer their day.
Of course, you can also opt to keep it simple by just adding descriptions of what you do. For example, if you’re a real estate business, then you can print descriptions of your listings on the pages of your calendar.
7. Choose Pictures and Texts That Appeal to the Customers’ Emotions
Of course, keep in mind that printing high-quality photos of your products is not nearly good enough to convert prospects into paying customers. You have to make the prospects feel like they need your goods or services.
One solid way to achieve that is to use pictures that convey emotions. Printing images that customers can relate to is a very solid marketing strategy.
Make a list of your target market’s traits, hobbies, and likes, and then analyse them. This will help you determine what photos your prospects would like to see. All the better if your target market sees themselves projected into the images you’ve used.
For example, if you’re a life insurance agent, then you’re probably marketing to breadwinners and families. So, perhaps you can try using pictures of children laughing, families going on vacation, or even an elderly couple smiling.
8. Use Large Pictures to Increase Visibility
What makes a custom calendar great for promotional marketing is it exposes your brand to different people. Who doesn’t need to check the date every now and then, right?
So with that in mind, make sure to use large, easy-to-see pictures. That way, passers-by will instantly recognise who sponsored that custom calendar, what goods they offer, and how clients can reach out to them.
Of course, decide on the right text-to-picture ratio. If the dates on the calendar are too small to read, then no one will bother looking at it in the first place.
Tip: Large prints tend to have a lower resolution since you have to stretch the image out. So if you don’t want to end up with a big, pixelated picture, only work with reliable custom calendar printing service providers like Logo X.
9. Distribute Them at the Right Time of the Year
Generally, the best time frame to distribute custom calendars is from December to January. This is the period where people transition from one year to the next, so it’s best if you can capitalise on that.
Of course, you can probably stretch it out until February or March. Just make sure not to start distributing them during that late timeframe — by then, practically half of your painstakingly-created custom calendar would have gone to waste.
These are just some of the things marketers can do to make the most of custom calendars. Overall, what’s important is to have a clear goal in mind before distributing your promotional items.
Narrow down who your target market is, determine their needs, and use them as a reference when choosing what custom calendar to distribute. This will help you create promotional items that both represent your brand and appeal to your audience.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
Have you tried using a custom calendar to attract your customers? Share your experience in the comments section down below!
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