There is one term you need to consider before offering any promotional giveaway for your business: cost-effectiveness. Learn more about giving away promotional items and how it can translate to better sales.
In this article:
- Promotional Products Are Cheaper than Media Advertising
- You Can Target More Effectively With a Promotional Product Strategy
- Impressions Last Longer
- Cost-Effective Promotional Items for Your Business
Benefits of Cost-Effective Promotional Items to Businesses
Promotional Products Are Cheaper than Media Advertising
Branded promotional products you give away provide direct, personal impressions. Not just one time. These impressions occur every time the recipients use the items you’ve given away, making a far greater return on investment when it comes to meaningful impact. Learn how you can use this to your advantage in your business in this post.
For one thing, the cost of promotional items is much smaller, in general, than the cost of television or radio advertising packages. That is one of the primary benefits you need to understand.
This means your dollars have a more meaningful impact on your business than those spent on major media. But that’s just one small part of the equation. Promotional item giveaways allow you to target your marketing efforts to the audience most likely to buy your products.
You Can Target More Effectively With a Promotional Product Strategy
Television or radio advertising is like casting a net in the ocean. You might be looking for shrimp or a certain kind of fish, but you’re going to come up with a bunch of things you’re not looking for as you pull the net up.
Television or radio advertisements may touch a larger audience. But, if the audience doesn’t connect with the commercial in some meaningful way (humor, interest, solving problems, etc.), it’s wasted effort and an unnecessary expense.
You can target more effectively when giving items away, to the people who are most likely to want or need the items you offer.
Impressions Last Longer
Another reason promotional items are so much more cost effective is that they continue to offer impressions long after the initial giveaway. Assuming, of course, that you’re giving away appropriately branded products.
Considering the rising costs of print and media advertising, cutting costs whenever possible is more important than ever.
Cost-Effective Promotional Items for Your Business
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Not all branded promotional items make sense for all businesses. But some are perfect fits. For instance, if you sell coffee, it makes perfect sense to brand promotional mug to give to customers or people you’re attempting to win over as customers. This way they’ll think of your coffee products every time they take a sip from the mug.
A pet supply store might want to give away branded umbrellas, so owners think of the store every time they walk their dogs in the rain. The key is finding the right promotional products to offer maximum ROI for your business.
Office supply companies might find offering branded flash drives is a sure path to success or even branded lanyards for office badges. The possibilities are endless. Some of the products you might find to be cost-effective solutions for your business include:
- Pens and highlighters
- Bags, totes, and coolers
- Hats and t-shirts
- Lip balm and sunscreen
- Sticky notepads
- Travel accessories (ideal for travel agencies and hotels).
One of the great things about promotional items, such as these, is that you can scale your purchases to suit your budget and meet the demands of your business. The cost of promotional items doesn’t have to take up a huge chunk of your marketing budget.
The bottom line is there are promotional products for practically every business under the sun. You just need to find the right, perfect fit for you and your audience. If you’re seeking new ways to promote your business that are cost-effective and have profit potential, then promotional giveaways can be highly effective.
Have you compared the cost-effectiveness of promotional products versus traditional TV and media ads? Share your thoughts in the comments section below.