Looking for beauty products to promote your cosmetics business at the Olympia Beauty Show and other beauty shows in your area? Check out this list of marketing items you can give away to prospects and customers during the event.
Promotional Products to Market Your Cosmetics Business
1. Makeup Brush
Makeup brushes come in different types because each has its own function, from applying foundation to eye shadow. This is the reason why giving away a set of makeup brushes to your prospects and clients to promote your cosmetics business is one of the best promo gifts you can offer.
A five-brush set with your brand packaging, for example, is already useful for your market because you are giving them the tools they need for applying basic makeup, which they may do on themselves or others on a daily basis. With this, you will not only make them happy, but will let them remember your brand whenever they use this makeup giveaway.
Although the primary purpose of makeup or cosmetic mirrors is for people to apply makeup more evenly and precisely, there are more to it than that. Mirrors are very versatile because your prospects and clients can use them to pluck their eyebrows and to shave, as well.
There are even mirrors with magnifying features, that can let your market apply makeup more precisely on tricky areas, like the lips and the eyes. Because people use mirrors frequently in a day, your brand exposure and recognition will increase.
3. Spa Set
What’s really good about giving away a gift set is the fact that your market can enjoy receiving several items in one. This alone is already a good factor that allows your prospects and clients to love your brand even more.
A spa set with essential oils, hairbrush, washcloth, and mesh net scrub, for example, can already provide your market with the tools they need whenever they want to relax at home and enjoy their bath. Every time they use any of the items in the set, your market will always be reminded of your brand.
4. Bath Set
Here’s another refreshing set you can give away to your prospects and clients to promote your cosmetics business. A bath set can include a small bottle of shampoo and lotion, mesh net scrub, and small soap bar — all of which are essential for taking a shower or a bath.
This giveaway is a perfect marketing strategy to make a lasting impression from your prospects and clients because they can see your brand every day. It would be great if you utilise products made with organic ingredients to make your brand more attractive to your market.
5. Lip Balm or Lip Gloss
Lip balm and lip gloss can be considered makeup essentials for your prospects and clients. These lippies are easy to carry because they can be kept inside a pouch or makeup bag or can be placed in a pocket.
They are useful for busy individuals, too, because these lippies can be easily and quickly applied without taking too much time. Your brand exposure will increase with this giveaway as your market can use them on a daily basis when they are at work or in school.
Pouches are where your clients place all their beauty and makeup products, so this should also be included in your list of promotional cosmetics for marketing your brand during the beauty show. You can give away simple yet elegant promo pouches with a multi-functional feature, like multiple small pockets.
Aside from being a container for beauty essentials, pouches can also be used as a small bag or wallet by your clients when they go out. You can customise the pouch using different colours with your brand logo and name.
7. Hair Brush
Hair brushes are ideal for use both at home and when travelling, as they can come in small sizes that can cater to many types of hair. Most people have them in their bags at all times.
This makes hair brushes great for marketing your cosmetics business during a beauty show. The handle of the brush is also a perfect place to print your brand logo and name, which your prospects and clients can actually see every day whenever they use this giveaway.
Although hair brushes also come in large sizes and other types as well, you can opt for one size and one type during the event, especially when you’re on a tight budget.
8. Lotion or Sunscreen
Lotion and sunscreen are perfect giveaways for a market who understands the importance of healthy, beautiful skin.
Giving away these promo items to your prospects and customers during the beauty show gives them the impression that you understand their priorities. This helps build a great recognition of your brand and respect from your market.
9. Perfume Atomiser
The main purpose of perfume atomisers is to control the amount of product released from the perfume. This feature lets your prospects and customers save money and supply because they can use the product longer, and can keep larger bottles at home safe from breakage.
This giveaway is a practical and cost-effective option for your market because they can use the atomiser many times, too. Your market would appreciate this useful gift because they can use it on a daily basis, which gives you the opportunity to be recognised and remembered constantly.
10. Wet Wipes or Makeup Remover
Your market can use wet wipes not just to remove makeup, but also to get rid of dirt or spills in their makeup kit. There are wipes with an antibacterial feature that makes its cleaning benefit more effective.
Both wet wipes and makeup remover have the same function in makeup: removes makeup entirely and mops up a wrong makeup application. This is why both items are wonderful beauty giveaways, and people will actually look for them and consider them essential.
Your brand will be remembered as something essential and practical, allowing your market to see your value in the cosmetics business.
11. Eye Mask
Aside from the fact that eye masks are promoters of quality sleep, some types of masks with gel can aid in minimising puffy eyes your market might be experiencing from long days of work. Other eye masks even help prevent new wrinkles from forming, which may aid in slowing down signs of ageing.
Use these benefits to market your brand, as people in the industry naturally love to hear about and use products that promote wellness and skin care. This helps increase people’s interest in your brand and your brand recognition.
With this list of promo items for your cosmetics business, you’ll definitely attract more prospects and make your current customers happy during the Olympia Beauty Show or other related beauty shows in your area. All of them contribute to cementing your place as a key player in the beauty industry, without shelling out too much of your marketing budget.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
Which of the promo items for cosmetics business mentioned above are you interested in? Tell us in the comments section below!