Corporate gifts do more than just enhance your organisation’s image and create goodwill. To effectively promote your business, follow these four simple steps.
Maximising the Impact of Your Corporate Gifts
Step 1: Identify Your Target Market
Defining your demographics is perhaps the toughest part of the whole promotion process. This is because you have to tailor your corporate gifts and marketing pitch to your customer’s wants and needs.
Having a well-defined target market is crucial. This allows you to easily determine which media to use and what message will resonate with your customers. If you are a small business, you can easily compete with bigger companies simply by knowing who to direct your attention to and what they are interested in.
This, however, doesn’t mean you should exclude those who do not fit your criteria. Rather, you should be more focused on the ones who bring in the most business.
By doing this, you can easily reach your potential clients and generate business efficiently. But how do you identify your market?
First, look at your current customer base. Who are they and why do they buy from you?
Once you’ve determined who has a need for your product or service, consider age, gender, location, marital status, occupation, income, and race. This way, you get to understand how your customers think and why they think the way they do.
Second, research your clients. Consider their psychographics, including their personality, values, interests, and behaviour, and determine how your products or services fit into their lifestyle.
Finally, do an evaluation and ask yourself if there are enough people who fit your criteria. Know if you will be able to easily tap them with your marketing message.
Step 2: Determine Your Corporate Gifts
When you know who to target, determining the best corporate gifts becomes easy. The hardest consideration is minding your budget.
Creating a budget for your advertising strategy is especially important if you are a small company with limited means. Know what you can and cannot afford, then choose the most cost-efficient option for your marketing plan.
Once you’ve set a budget, check out your competition. Know who their current clients are and who they are targeting, which will give you some more insight.
Then, choose your corporate gifts for clients. They can be traditional or unique—what’s important is they have the ability to boost your ROI.
To do this, create a checklist of the gifts that can improve your sales. Consider those that are usable and functional, those that are suitable for daily use, those that set you apart from your competitors, and those that will make a lasting impression. Here are some examples of ideal corporate gifts for specific target markets that tick all these boxes.
If your market is frequent travellers…
Gift them items they can bring with them on their many adventures to make their journeys easier and more organised. You can consider:
If your market is fitness enthusiasts…
They’re sure to enjoy functional and cool items that can up their performance at their chosen sport or discipline, like these items:
If you’re tapping tech lovers…
This market loves new and cutting-edge items that not only improve their daily lives, but are also cool to use. Some ideas include:
If your market is office workers…
They are sure to appreciate functional and useful items to help their daily grind easier to bear. These items are:
If you’re looking for sweet promotional items for all to enjoy…
You can’t go wrong with sweet and delectable treats that make even mundane moments special. These premium items could be:
If your market is into the finer things in life…
Wow them with corporate gifts that help them unwind after a long day out and about. They’re sure to appreciate your thoughtfulness when you gift them:
Remember not to go overboard, as super expensive or valuable gifts may be taken the wrong way. What you want is to strengthen your customer’s relationship with your company and not imply that you are trying to buy their gratitude.
Step 3: Plan Your Promotion Strategy
Your organisation’s success depends on a strategic marketing plan, which is based on your long-term goals and specific objectives. List these goals and objectives, then outline your tactics.
For instance, if you are an online retailer, you will want to target the young, tech-savvy group who are into the latest trends. Your tactic here would be to have online contests or promotions that will draw more people in.
On the other hand, if you are a brick and mortar business, you will want to connect with the older demographic that have been accustomed to visiting retail establishments. A tactic would be to have monthly sales on your products.
In a nutshell, you must choose the right methods for your organisation if you want to be effective.
The way you can do this is to create a timeline based on the goals and objectives you have set up for your company. Do not forget to allow extra time for any unforeseen events that can cause a delay to your goals.
Develop a marketing calendar to keep track of your milestone dates. Use this as a guideline so your team is aware of your organisation’s overall plan.
Pinpoint the specific time when you will want your prospect to receive your marketing message. Choose a time when your target market will be more receptive.
For instance, companies in the food and beverage business will want to choose a distribution time during regular business hours, particularly, the hours that most recipients aren’t overloaded or are on their break. Determine the best time and day your prospects will most likely be available for a quick demonstration with free corporate gifts.
Step 4: Execute Your Strategy
Once you have created a timeline for your company, you can now turn your marketing strategy into results by dividing and conquering. Do this by assigning members of your team to carry out your plan.
If you are giving out your executive business gifts at a trade show, you can have some members situated near your booth, by the entrance, or scattered all over the venue so they can tap more prospects. If your business is a small one, you might need to hire a marketing agency to execute your strategy for you.
Don’t forget to download, save, or share this handy infographic for reference:
There are so many forms of traditional and non-traditional advertising media available for business promotion. With the right choice of corporate gifts and proper execution of strategy, you can easily communicate your message to your target audience. What you’ll need is a steady hand and careful planning if you want to effectively advertise your business to new and existing clients.
Logo X has a vast collection of promotional items, corporate gifts, and giveaways that will get the job done! For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
Do you have a great promotional strategy you would like to share with us? Leave us a message in the comments section below.