Stay ahead of your competition this 2019 with these three marketing trends.
In this article:
Marketing Trends in 2019 | Three Ideas to Keep Your Business Ahead of the Pack
Grow Your Business with These Trends
There’s so much to look back to from the past year, but there’s also a lot to look forward to this new year including the growing trends in marketing.
If you really want to stay ahead of the promotional marketing game this 2019, keep your fingers on the pulse.
Brace yourself for new ideas, techniques, and, most importantly, top marketing trends.
Get insights on the latest shifts in the global market. Prepare to integrate them into your marketing strategy.
Live in the moment because now is what matters the most for your business.
This trend report can give you the best chance of setting up your company for success, especially in 2019. Here’s a list of three latest trends you shouldn’t take for granted.
1. Video Content
Video content continues to reign supreme, and no one can blame business leaders from using it. The impact of video marketing is significant.
A report from Aberdeen Group revealed video campaigns can help marketing professionals generate over 65% more leads each year—qualified at that. It can also boost brand awareness by a whopping 54%.
With these data, video will only continue to shape content marketing this year. After all, the target audience is becoming more virtual.
Humans are also visual creatures. We have the general tendency to absorb information easier and faster when they appear as images or videos.
In fact, the brain processes these images in as fast as 13 milliseconds!
It’s a lot faster than the time it takes the brain to analyse what you read. That’s why you should never disregard videos as a marketing tool.
Since they attract more eyes, videos can also expose your brand to many more opportunities. They can influence customer buying decisions and tap into everyone’s emotions.
How do you incorporate videos into your promotional marketing strategies? You can consider the following:
- Launching a video channel using applications such as YouTube or Vimeo
- Adding videos to your website
- Sharing and creating videos for social media
- Streaming live videos such as product launches and demos
- Using an emerging video marketing technology such as 360-degree or drone capture
- Incorporating videos on landing pages and emails
- Exploring other visual techniques such as animation
This year, live video marketing works because of its transparency. It offers marketers an excellent way to connect with customers and to make their brand more human.
The 360-degree video provides a different kind of innovation and connection. It allows viewers to control the clip they’re watching.
They can control the perspective they want to view, thus, making the visual experience more legit and authentic.
Video Marketing Definition: It is a marketing strategy that uses relevant, timely, appealing, and message-filled video to promote a brand or meet the company’s advertising objective.
2. Consumer Personalisation
The year 2018 was about personalisation, and 2019 may not be so different. People prefer businesses that cater to their personal preferences.
They give brands a thumbs-up for improving their shopping experience through this manner.
In an E-tailing Group Inc. consumer trends report, 40% of consumers said they choose retailers that tailor products according to their needs.
It’s no longer enough you have a product. It’s not even sufficient for it to have a unique or innovative design.
Businesses need to think beyond. Understand your customers more and customise your products in a way that meets their needs and interests.
Take advantage of tracking tools that make learning about your target market’s profile easier.
Look for an app that can generate essential data such as demographics, location, and interests seamlessly.
When you have a better understanding of your customers, it’s easier for you to make enhancements in your marketing approach. It can help you personalise your email, sales presentations, and even executive gifts or corporate giveaways.
3. Gen Z
For the past years, marketing professionals focused on aligning their business efforts on millennials. This 2019, you also have to consider the younger generation: Generation Z.
These post-millennials are those born between 1995 and 2015. They are individuals who grew up in the digital age.
They are the ones most familiar with email and social media. A study by Ipsos revealed their online media exposure can be as much as 13 hours a day.
Those who belong to Generation Z are young, but they also have a significant purchasing power. A Cassandra Report cited how 93% of parents said their children influence their household spending.
In the future, these teens or young adults will enter the workforce. It means their buying habits will change and will more likely increase.
There’s no better time to know how to market to them than the present.
The good news is you can apply the other marketing trends to them. For example, most of them are familiar with video marketing.
Since we mentioned personalisation on the second tip, it’s a clever idea to apply it to Gen Z. Think of a promotional marketing strategy that can reach out to them.
If you want more ideas, let the recent guide from Smart Insights help you tailor your promotional initiatives.
The marketing intelligence company found 51% of Gen Z rely on social media when looking for product information. They use these platforms more than 45% of the millennials.
They also have more exposure to mobile apps but less on search engines.
Act Now for a Prosperous Year Ahead with the Latest Marketing Trends
Like many other aspects of life, marketing trends change over time. You shouldn’t just sit there.
Let innovation guide your strategies today.
Act now. Explore these new marketing trends to stay ahead of the competition.
Embrace the changes. Accept the fact videos can still offer a high return on investment (ROI) this year.
Make it a point to know your audience for flawless personalisation. Reach out to Generation Z because they also matter.
At Logo X, we stay on top of the global shifts and trends in the business market. Our team of dedicated experts can help you keep up with these through our digital solutions and promotional products.
To learn more about our company and full product selection, browse through www.LogoX.co.uk. You may also speak now with a Logo X representative at our London and Manchester offices on 0207 101 0722 or 0161 875 2500 for faster inquiries and same day quotes!
What do you think are the new marketing trends in 2019? Share your thoughts in the comments section below.
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Editor’s Note: This post was originally published on January 18, 2018, and has been updated for quality and relevancy.